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Purge Maske

soft demand (-51.5% this quarter) — Purge Maske doesn't clear our bar today.

Flapen Score

40
Skip it

Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43

Market size 13Growth 0Conversion 32Competition 67Returns 22Price range 80Avg price 75Brand share 37Review moat 49Quality gap 89
This niche Category average · 2,084 niches

Is Purge Maske profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Purge Maske is a €52K/yr Amazon Germany market (132K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 40/100.

Purge Maske: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -51.5% over the last 90 days and 2.6% of searches end in a purchase.

€52K

revenue / yr

Units sold / yr4K
Search volume / yr-51.5%132K
Conversion rate2.6%
Avg price€15.18

Who owns the niche?

The top 5 brands hold 83% of demand, so 17% of the market is open.

17%

open market share

Brands · sellers10 · 10
Top-5 product click share45%
Open market17%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 18 products

Sponsored placement94%
New entrants (1y)0· 0 succeeded
Avg rating4.1★
Avg reviews1,594

Top Purge Maske products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€4K€6K€8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

10

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

17%

  • TK Gruppe Timo Klingler29%
  • FASCHINFEVER17%
  • Costumed15%
  • SOUTHSKY9%
  • Original Cup6%
  • StimuVariety6%
  • Open — no brand owns it (4 brands, 17%)

Purge Maske demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume132KCVR2.6%Products18Brands10Top 5 Brands83%OOS Rate42.0%Rating4.1★Reviews1,594Avg BSR#238
40K30KSpike '25Prime Day '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov · busiest ÷ quietest = 52.5×

Top Purge Maske search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • purge maske9K/yr
  • the purge maske18K/yr
  • led maske halloween7K/yr
  • leuchtende maske6K/yr
  • halloween maske led23K/yr
  • halloween led maske10K/yr
  • led maske gesicht halloween14K/yr
  • purge kostüm8K/yr
  • purge masken15K/yr
  • the purge kostüm11K/yr

What reviews say buyers love and hate about Purge Maske

What buyers mention most, as a share of all reviews.

What buyers love

92% of reviews
Qualität insgesamt26%

Qualität der masken sind super

Preis-Leistungs-Verhältnis15%

Gutes Preis-Leistungs-Verhältnis

Spaß/Unterhaltungserlebnis15%

Perfekt für Partys, Festivals, Halloween oder Cosplay

beworben Vs Tatsächliches Produkt11%

Hält was es verspricht

Design insgesamt5%

das Purge-inspirierte Design macht sie perfekt für gruselige Kostüme oder Partys.

What buyers complain about

75% of reviews
Funktionalität insgesamt25%

Hat nicht funktioniert

Qualität insgesamt8%

qualitativ nicht gut

Helligkeit/Glanz/Glühen8%

Auch wenn man die Helligkeit leider nicht dimmen kann

Haltbarkeit8%

Geht schnell kaputt

Geräuschpegel8%

Maske piepst extrem laut wenn man sie einschaltet

Purge Maske return rate & reasons

Why buyers send it back, as a share of all return requests.

5.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Batterieeinschluss
11%
3Funktionalität insgesamt
8%
4Helligkeit/Glanz/Glühen
7%
5Defekt Material/Teile
6%

Common Purge Maske questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Purge Maske 40/100 on Amazon Germany — Skip it. The niche generates €52K/yr across 18 tracked products. Search demand moved -51.5% over the last 90 days.
Search demand for Purge Maske on Amazon Germany peaks in Oct–Nov, where the busiest month runs 52.5× the quietest.