Is Purge Maske profitable to sell on Amazon Germany?

Flapen scores Purge Maske 40 out of 100 on Amazon Germany, a Fail. Shoppers spend €52K a year across 18 tracked products. Search demand grew -51.5% in the last 90 days.

How competitive is the Purge Maske niche on Amazon Germany?

10 brands and 10 sellers compete in Purge Maske on Amazon Germany. The top 5 Purge Maske products take 45% of clicks, and the top 5 brands take 83%.

What do buyers complain about in Purge Maske?

Purge Maske buyers on Amazon Germany complain most about Funktionalität insgesamt, Qualität insgesamt, and Helligkeit/Glanz/Glühen. An estimated 5.8% of orders come back, which is high.

When does demand for Purge Maske peak?

Search demand for Purge Maske on Amazon Germany peaks in Oct–Nov, and the busiest month runs 52.5× the quietest.

What does it cost to enter the Purge Maske niche?

Purge Maske sells for €15.18 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €5.04 to €57.33. The average product has 1,594 reviews, the count a new listing must catch up to.

Purge Maske

Fail

Demand is soft, at -51.5% this quarter, so Purge Maske is a Fail.

Filters High Returns

Flapen Score: 40
40 / 100Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 43
Market size: €52K/yr132K searches / yr
90-day growth: -51.5%search demand this quarter
Competition: 45%top-5 click share · 10 brands · 10 sellers

Flapen Score

Purge Maske against its category

The dotted line is the Spielzeug average. Past it, Purge Maske is stronger. Inside it, weaker.

40Fail

This niche Category average

See the method

Market

The Purge Maske market on Amazon at a glance

Shoppers on Amazon Germany searched for Purge Maske 132K times last year and spent an estimated €52K. The top 5 brands take 83% of clicks. Demand peaks in Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -51.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €52K a year.

Searches, last 12 months: 132K
Growth, 90 days vs prior 90: -51.5%
Conversion, latest week: 2.6%
Market size, estimated: €52Ka year
Peak month: October52.5× the quietest month
Top search term: purge maske9K searches a year

02 · Price

A sale here is worth €15.18.

Listings sell for €15.18 on average, from €5.04 to €57.33. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €15.18 that is €0 to €2K a year per listing.

Average price: €15.18inside the $15 to $100 sweet spot
Price range: €5.04–€57.33
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 3K–4K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 5.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 42.0% of listings are out of stock. The average listing ranks #238 within Masken. It carries 1,594 reviews at 4.09 stars, so a new listing needs social proof before a better product.

Sponsored listings: 94%
Prime listings: 100%
Out of stock, average day: 42.0%
Average rank: #238in Masken
Average rating: 4.09 starsAmazon Germany average 4.37 stars
Average reviews: 1,594per listing
Listings tracked: 18

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Purge Maske products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 45% of clicks. Leaders hold, but buyers still shop past them.

Brands

10 falling

Sellers

Top-5 brand share

83%

Top 20: 100%

Top-5 click share

45%

Top 20: 100%

Open market

17%

Brand 129%
Brand 217%
Brand 315%
Brand 49%
Brand 56%
Brand 66%
Open — no brand owns it (4 brands, 17%)

Demand

Purge Maske search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Oct, Nov · busiest ÷ quietest = 52.5×

Search terms

Top Purge Maske search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

purge maske9K/yr -53.8%1.4% conv.
the purge maske18K/yr -53.7%0.3% conv.
led maske halloween7K/yr +68.3%1.0% conv.
leuchtende maske6K/yr -60.4%0.4% conv.
halloween maske led23K/yr -12.8%0.0% conv.
halloween led maske10K/yr -37.9%0.0% conv.
led maske gesicht halloween14K/yr -58.1%1.3% conv.
purge kostüm8K/yr -84.2%1.3% conv.
purge masken15K/yr -73.2%0.0% conv.
the purge kostüm11K/yr -91.1%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about Purge Maske

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Qualität insgesamt”

25%of negative reviews mention “Funktionalität insgesamt”

5.8%of orders come back

“Hat nicht funktioniert”

A buyer, on “Funktionalität insgesamt”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

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FAQ

Common Purge Maske questions

Answered from the same tracked data.

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