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Puppenkleidung 36 Cm

Fail

Demand is soft, at -32.2% this quarter, so Puppenkleidung 36 Cm is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€89K/yr379K searches / yr
90-day growth
-32.2%search demand this quarter
Competition
20%top-5 click share · 17 brands · 120 sellers

Flapen Score

Puppenkleidung 36 Cm against its category

The dotted line is the Spielzeug average. Past it, Puppenkleidung 36 Cm is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppenkleidung 36 Cm market on Amazon at a glance

Shoppers on Amazon Germany searched for Puppenkleidung 36 Cm 379K times last year and spent an estimated €89K. The top 5 brands take 79% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.6% of those searches ended in a purchase.

Shoppers searched for this 379K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €89K a year.

Searches, last 12 months
379K
Growth, 90 days vs prior 90
-32.2%
Conversion, latest week
2.6%
Market size, estimated
€89Ka year
Peak month
November4.4× the quietest month
Top search term
puppenkleidung 36 cm141K searches a year

02 · Price

A sale here is worth €8.92.

Listings sell for €8.92 on average, from €3.21 to €25.24. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At €8.92 that is €0 to €892 a year per listing.

Average price
€8.92under the $15 to $100 sweet spot
Price range
€3.21–€25.24
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
0–100
Revenue per listing a year
€0–€892
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #177 within Puppen & Zubehör. It carries 164 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
97%
Out of stock, average day
6.4%
Average rank
#177in Puppen & Zubehör
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
164per listing
Listings tracked
100

04 · Newcomers

5 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
32
Successful launches
5Amazon's first-year sales bar
Average brand age
36 months

Products

Top Puppenkleidung 36 Cm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

Brands

17 falling

Sellers

120

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

20%

Top 20: 49%

Open market

17%

  • Brand 140%
  • Brand 218%
  • Brand 39%
  • Brand 47%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (11 brands, 17%)

Demand

Puppenkleidung 36 Cm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KSpike '24Black Friday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.4×

Search terms

Top Puppenkleidung 36 Cm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppenkleidung 36 cm141K/yr
  • baby annabell kleidung33K/yr
  • baby born kleid29K/yr
  • puppenkleider32K/yr
  • baby born schlafanzug19K/yr
  • baby born lena kleidung12K/yr
  • baby annabell kleidung 36 cm24K/yr
  • puppenkleid9K/yr
  • baby born jacke12K/yr
  • baby born teddy kleidung9K/yr

Reviews and returns

What reviews say buyers love and hate about Puppenkleidung 36 Cm

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gesamtgröße”
33%of negative reviews mention “Gesamtgröße”
1.1%of orders come back
“Fällt groß aus”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Puppenkleidung 36 Cm questions

Answered from the same tracked data.