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Puppenhaus Puppen

Fail

Demand is soft, at -26.6% this quarter, so Puppenhaus Puppen is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€73K/yr237K searches / yr
90-day growth
-26.6%search demand this quarter
Competition
54%top-5 click share · 21 brands · 92 sellers

Flapen Score

Puppenhaus Puppen against its category

The dotted line is the Spielzeug average. Past it, Puppenhaus Puppen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppenhaus Puppen market on Amazon at a glance

Shoppers on Amazon Germany searched for Puppenhaus Puppen 237K times last year and spent an estimated €73K. The top 5 brands take 60% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 237K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -26.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €73K a year.

Searches, last 12 months
237K
Growth, 90 days vs prior 90
-26.6%
Conversion, latest week
2.0%
Market size, estimated
€73Ka year
Peak month
December4.8× the quietest month
Top search term
puppenhaus puppen61K searches a year

02 · Price

A sale here is worth €15.54.

Listings sell for €15.54 on average, from €8.45 to €39.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.54 that is €0 to €2K a year per listing.

Average price
€15.54inside the $15 to $100 sweet spot
Price range
€8.45–€39.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #406 within Puppen & Zubehör. It carries 507 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
9.6%
Average rank
#406in Puppen & Zubehör
Average rating
4.48 starsAmazon Germany average 4.37 stars
Average reviews
507per listing
Listings tracked
32

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Puppenhaus Puppen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

21 falling

Sellers

92

Top-5 brand share

60%

Top 20: 99%

Top-5 click share

54%

Top 20: 91%

Open market

32%

  • Brand 116%
  • Brand 212%
  • Brand 312%
  • Brand 410%
  • Brand 59%
  • Brand 68%

Demand

Puppenhaus Puppen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.8×

Search terms

Top Puppenhaus Puppen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppenhaus puppen61K/yr
  • puppenhaus figuren29K/yr
  • biegepuppen23K/yr
  • puppen für puppenhaus21K/yr
  • puppen für puppenhaus familie17K/yr
  • lundby11K/yr
  • lundby puppenhaus zubehör10K/yr
  • puppen puppenhaus11K/yr
  • biegepuppen puppenhaus8K/yr
  • püppchen für puppenstube6K/yr

Reviews and returns

What reviews say buyers love and hate about Puppenhaus Puppen

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Qualität insgesamt”
39%of negative reviews mention “Haltbarkeit”
1.6%of orders come back
“Schlechte Haltbarkeit”
A buyer, on “Haltbarkeit”39% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Puppenhaus Puppen questions

Answered from the same tracked data.