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Puppen Maxi Cosi

Fail

The top 5 brands take 99% of clicks, so Puppen Maxi Cosi is a Fail.

Flapen Score
38
38 / 100
Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 43
Market size
€104K/yr236K searches / yr
90-day growth
-19.9%search demand this quarter
Competition
59%top-5 click share · 6 brands · 95 sellers

Flapen Score

Puppen Maxi Cosi against its category

The dotted line is the Spielzeug average. Past it, Puppen Maxi Cosi is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Puppen Maxi Cosi market on Amazon at a glance

Shoppers on Amazon Germany searched for Puppen Maxi Cosi 236K times last year and spent an estimated €104K. The top 5 brands take 99% of clicks. Demand peaks in Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 236K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -19.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
236K
Growth, 90 days vs prior 90
-19.9%
Conversion, latest week
2.1%
Market size, estimated
€104Ka year
Peak month
December4.7× the quietest month
Top search term
puppen maxi cosi45K searches a year

02 · Price

A sale here is worth €20.60.

Listings sell for €20.60 on average, from €10.29 to €34.77. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €20.60 that is €0 to €2K a year per listing.

Average price
€20.60inside the $15 to $100 sweet spot
Price range
€10.29–€34.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

26% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #430 within Puppen & Zubehör. It carries 2,305 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
26%
Prime listings
83%
Out of stock, average day
2.6%
Average rank
#430in Puppen & Zubehör
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
2,305per listing
Listings tracked
23

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
37 months

Products

Top Puppen Maxi Cosi products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

6 flat

Sellers

95

Top-5 brand share

99%

Top 20: 100%

Top-5 click share

59%

Top 20: 97%

Open market

0%

  • Brand 144%
  • Brand 230%
  • Brand 317%
  • Brand 45%
  • Brand 53%
  • Brand 61%
  • Open — no brand owns it (0%)

Demand

Puppen Maxi Cosi search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Puppen Maxi Cosi search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • puppen maxi cosi45K/yr
  • puppen autositz36K/yr
  • maxi cosi puppe25K/yr
  • babyschale puppe18K/yr
  • baby born maxi cosi18K/yr
  • baby born autositz16K/yr
  • puppen babyschale16K/yr
  • baby born babyschale19K/yr
  • autositz puppe8K/yr
  • baby born kindersitz7K/yr

Reviews and returns

What reviews say buyers love and hate about Puppen Maxi Cosi

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Geschenk Zweck”
20%of negative reviews mention “Qualität insgesamt”
1.2%of orders come back
“Die Babyspielzeugschale ist billig verarbeitet”
A buyer, on “Qualität insgesamt”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Puppen Maxi Cosi questions

Answered from the same tracked data.