Puppe
MaybeProducts sell for $22.57 on average, inside the sweet spot. But buyers convert on only 1.2% of searches, so Puppe is a Maybe.
- Flapen Score
- 52 / 100Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 4352
- Market size
- €547K/yr2.1M searches / yr
- 90-day growth
- -11.5%search demand this quarter
- Competition
- 31%top-5 click share · 18 brands · 199 sellers
Flapen Score
Puppe against its category
The dotted line is the Spielzeug average. Past it, Puppe is stronger. Inside it, weaker.
Market
The Puppe market on Amazon at a glance
Shoppers on Amazon Germany searched for Puppe 2.1M times last year and spent an estimated €547K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
An estimated 1.2% of those searches ended in a purchase.
Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €547K a year.
- Searches, last 12 months
- 2.1M
- Growth, 90 days vs prior 90
- -11.5%
- Conversion, latest week
- 1.2%
- Market size, estimated
- €547Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- puppe722K searches a year
02 · Price
A sale here is worth €22.57.
Listings sell for €22.57 on average, from €5.30 to €53.55. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 250 to 500 of them. At €22.57 that is €6K to €11K a year per listing.
- Average price
- €22.57inside the $15 to $100 sweet spot
- Price range
- €5.30–€53.55
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €6K–€11K
- Returns
- 1.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
62% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 5.4% of listings are out of stock. The average listing ranks #165 within Puppen & Zubehör. It carries 1,150 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 62%
- Prime listings
- 98%
- Out of stock, average day
- 5.4%
- Average rank
- #165in Puppen & Zubehör
- Average rating
- 4.57 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,150per listing
- Listings tracked
- 60
04 · Newcomers
4 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Puppe products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
HABA Stoffpuppe Annelie Weiche Puppe mit Haaren zum Stylen Mit wechselbarer Kleidung Ab 18 Monaten 30 cm Waschbar 1302108001
- Price
- €16.86
- Rating
- 4.8/5
- Reviews
- 3,078
- Age
- 10y ago

Babypuppe First Words mit Schlafaugen spricht 24 Babylaute mit Schnuller und Flasche 38 cm Rosa/Streifen
- Price
- €18.25
- Rating
- 4.6/5
- Reviews
- 2,774
- Age
- 11y ago

BABY Born Lena Pink 36 cm große Puppe mit 7 Funktionen für Kinder ab 1 Jahr
- Price
- €24.63
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 6mo ago

HABA Kuschelpuppe Roya Weiche Stoffpuppe 25 cm ideal für Babys und Kleinkinder waschbar bei 30 C ab 6 Monaten 1303730001
- Price
- €11.67
- Rating
- 4.8/5
- Reviews
- 7,334
- Age
- 8y ago

BABY Born for Babies Sweetie Mauve weiche 30 cm Puppe mit grauem Stoffkörper und integrierter Rassel 838723 Zapf Creation
- Price
- €9.25
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago
Trending
estimated 90-day click momentum
Rainbow High My Fashion Style Doll - Amaya - 28 cm Regenbogenfarbene Modepuppe mit Aufsehenerregendem Outfit und Schicker Handtasche zum Spielen Bewegen Sammeln Für Kinder von 4 bis 12 Jahren
- Price
- €10.09
- Rating
- 4.8/5
- Reviews
- 1,377
- Age
- 1y ago

BABY Born Lena Pink 36 cm große Puppe mit 7 Funktionen für Kinder ab 1 Jahr
- Price
- €24.63
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 6mo ago

BABY Born for Babies Sweetie Pink weiche 30 cm Puppe mit pinkem Stoffkörper und integrierter Rassel 838730 Zapf Creation
- Price
- €8.80
- Rating
- 4.7/5
- Reviews
- 64
- Age
- 1y ago

HABA Kuschelpuppe Roya Weiche Stoffpuppe 25 cm ideal für Babys und Kleinkinder waschbar bei 30 C ab 6 Monaten 1303730001
- Price
- €11.67
- Rating
- 4.8/5
- Reviews
- 7,334
- Age
- 8y ago

GAGAKU Weiche Plüsch-Babypuppe für Mädchen (12 Zoll) Mein erstes Babypuppengeschenk für 1-jährige Mädchen Kleinkinder und Säuglinge maschinenwaschbares Stoffpuppenspielzeug
- Price
- €14.51
- Rating
- 4.6/5
- Reviews
- 1,369
- Age
- 12mo ago
Newest
by launch date
BABY Born Lena Pink 36 cm große Puppe mit 7 Funktionen für Kinder ab 1 Jahr
- Price
- €24.63
- Rating
- 4.7/5
- Reviews
- 52
- Age
- 6mo ago

HABA Carmushka Puppe Tilli 30cm Stoffpuppe für Kleinkinder weich waschbar & leicht anziehbar ab 18 Monaten bekannt aus Mein Knopf EIN Universum 2013203001
- Price
- €29.55
- Rating
- 4.6/5
- Reviews
- 132
- Age
- 10mo ago

GAGAKU Weiche Plüsch-Babypuppe für Mädchen (12 Zoll) Mein erstes Babypuppengeschenk für 1-jährige Mädchen Kleinkinder und Säuglinge maschinenwaschbares Stoffpuppenspielzeug
- Price
- €14.51
- Rating
- 4.6/5
- Reviews
- 1,369
- Age
- 12mo ago

Rainbow High My Fashion Style Doll - Amaya - 28 cm Regenbogenfarbene Modepuppe mit Aufsehenerregendem Outfit und Schicker Handtasche zum Spielen Bewegen Sammeln Für Kinder von 4 bis 12 Jahren
- Price
- €10.09
- Rating
- 4.8/5
- Reviews
- 1,377
- Age
- 1y ago

BABY Born for Babies Sweetie Mauve weiche 30 cm Puppe mit grauem Stoffkörper und integrierter Rassel 838723 Zapf Creation
- Price
- €9.25
- Rating
- 4.8/5
- Reviews
- 119
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 31% of clicks, no more. An open shelf where new products get seen.
Brands
18 falling
Sellers
199
Est. top-5 brand share
85%
Top 20: 100%
Est. top-5 click share
31%
Top 20: 67%
Open market
13%
- HABA32%
- BABY Born29%
- Bayer Design10%
- Simba10%
- BABESIDE4%
- GAGAKU2%
- Open — no brand owns it (12 brands, 13%)
Demand
Puppe search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Puppe search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- puppe722K/yr
- puppen416K/yr
- haba puppe212K/yr
- baby puppe112K/yr
- stoffpuppe94K/yr
- doll72K/yr
- puppe ab 1 jahr69K/yr
- babypuppen36K/yr
- puppe ab 2 jahre52K/yr
- baby doll28K/yr
Reviews and returns
What reviews say buyers love and hate about Puppe
We read the reviews and the return reasons for every product selling here.
“Schuhe fallen ständig ab”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Puppe questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








