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Pumuckl Perücke

Fail

Demand is soft, at -95.7% this quarter, so Pumuckl Perücke is a Fail.

Flapen Score
29
29 / 100
Ranks 1,959 of 2,084 Spielzeug niches · −14 vs the category median of 43
Market size
€17K/yr33K searches / yr
90-day growth
-95.7%search demand this quarter
Competition
85%top-5 click share · 7 brands · 24 sellers

Flapen Score

Pumuckl Perücke against its category

The dotted line is the Spielzeug average. Past it, Pumuckl Perücke is stronger. Inside it, weaker.

29Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pumuckl Perücke market on Amazon at a glance

Shoppers on Amazon Germany searched for Pumuckl Perücke 33K times last year and spent an estimated €17K. The top 5 brands take 93% of clicks. Demand peaks in Jan–Feb. Flapen scores it 29 out of 100, a Fail.

01 · Demand

An estimated 4.4% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -95.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €17K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
-95.7%
Conversion, latest week
4.4%
Market size, estimated
€17Ka year
Peak month
February93.4× the quietest month
Top search term
pumuckl perücke18K searches a year

02 · Price

A sale here is worth €12.07.

Listings sell for €12.07 on average, from €5.31 to €19.76. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At €12.07 that is €1K to €3K a year per listing.

Average price
€12.07under the $15 to $100 sweet spot
Price range
€5.31–€19.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
8.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

44% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #479 within Perücken & Haarteile. It carries 147 reviews at 3.77 stars, so a new listing needs social proof before a better product.

Sponsored listings
44%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#479in Perücken & Haarteile
Average rating
3.77 starsAmazon Germany average 4.37 stars
Average reviews
147per listing
Listings tracked
9

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 67 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
67 months

Products

Top Pumuckl Perücke products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 85% of clicks. A locked shelf that new listings rarely crack.

Brands

7 rising

Sellers

24

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

85%

Top 20: 100%

Open market

3%

  • Brand 138%
  • Brand 225%
  • Brand 316%
  • Brand 411%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (1 brand, 3%)

Demand

Pumuckl Perücke search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Black Friday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 93.4×

Search terms

Top Pumuckl Perücke search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pumuckl perücke18K/yr
  • pumuckl perücke erwachsene6K/yr
  • pumuckl perücke kinder5K/yr
  • perücke pumuckl4K/yr

Reviews and returns

What reviews say buyers love and hate about Pumuckl Perücke

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Qualität insgesamt”
8.4%of orders come back
“Unzureichende Qualität”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pumuckl Perücke questions

Answered from the same tracked data.