porsche modellauto
Skip itSoft demand (-30.6% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Great€56.50avg listing price — sweet spot $15–$100
Market size
Good€701K€701K/yr · 722K searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Review moat
Okay1,535.32avg incumbent reviews — the moat a new listing must climb
Brand share
Okay88%top-5 brand share — brands hold most of the demand
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad€3.78–€777.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-30.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon Germany niche tracking, porsche modellauto is a €701K/yr Amazon Germany market (722K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb–Dec. Verdict: Skip it — 45/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
porsche modellauto market data
- Units sold / yr
- 13K–15K
- avg 250–500/product
- Revenue / yr
- €706K–€848K
- units × avg price
- Conversion rate
- 1.7%
- Avg BSR
- #580
- Page quality
- 0%
- Prime
- 89%
- Sponsored
- 62%
- Out of stock
- 0.0%
- Avg brand age
- 42 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
416
Top-5 brand share
88%
Top 20: 100%
Top-5 click share
49%
Top 20: 83%
Open market
10%
- LEGO63%
- Hot Wheels7%
- Siku6%
- Mould King6%
- TOKAXI5%
- Nifeliz2%
- Open — no brand owns it (6 brands, 10%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -30.6% search growth over the last 90 days.Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×
Top porsche modellauto search terms
- lego porsche238K/yr
- porsche modellauto73K/yr
- porsche lego65K/yr
- hot wheels porsche38K/yr
- lego porsche 91140K/yr
- porsche gt3 rs45K/yr
- lego porsche 911 gt3 rs47K/yr
- porsche 911 gt3 rs23K/yr
- porsche 911 modellauto20K/yr
- porsche spielzeugauto14K/yr
Top porsche modellauto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Speed Champions Porsche 911 GT3 RS Supersportwagen - Spielzeugauto mit 1 Minifigur zum Sammeln und Ausstellen - Kreatives Geschenk für Jungen Mädchen ab 9 Jahren und Sportwagen Fans - 77239
LEGO€14.904.8★1,581 rev
LEGO Icons Porsche 911 Modellauto für Erwachsene Rennauto Modellbausatz zum Sammeln 10295
LEGO€127.724.7★986 rev
LEGO Technic Porsche 911 GT3 R Rexy AO Racing Rennwagen - Porsche Modellauto - Rennwagen zum Sammeln und Ausstellen - Porsche Modell Bauset ab 11 Jahren - Geschenk für Kinder & Autofans - 42224
LEGO€89.714.7★261 rev
LEGO 75895 Speed Champions 1974 Porsche 911 Turbo 3.0 Spielzeugauto Erweiterungsset zu Forza Horizon 4
LEGO€49.294.8★9,663 rev
Siku 1500 Porsche 911 GT3 RS Metall/Kunststoff Weiß Renn-Design Spielzeugauto für Kinder Mächtiger Heckspoiler Türen zum Öffnen
Siku€5.394.7★107 rev
Newest
by launch date
Solido - Porsche 911 GT3 RS 2024 1:18 Die-Cast Modellauto Sammlermodell aus Metall pink Exklusives Deutschland Modell mit Kunststoffsockel Fensterkarton
Solido€46.112 rev
LEGO Technic Porsche 911 GT3 R Rexy AO Racing Rennwagen - Porsche Modellauto - Rennwagen zum Sammeln und Ausstellen - Porsche Modell Bauset ab 11 Jahren - Geschenk für Kinder & Autofans - 42224
LEGO€89.71261 rev
LEGO Speed Champions Ferrari SF90 XX Stradale Sportwagen - Modellbau mit sammelbarer Fahrer Minifigur - Geburtstagsgeschenkidee für Jungen ab 9 Jahren und Motorsportfans - 77254
LEGO€16.001,051 rev
LEGO Speed Champions Bugatti Vision Gran Turismo Hypersportwagen - Modellbau mit sammelbarer Fahrer Minifigur - Gaming Geschenkidee für Jungen ab 9 Jahren und Motorsportfans - 77253
LEGO€16.461,024 rev
Hot Wheels - Porsche 911 Carrera T - Factory Fresh 1/5 - JJH33 - Short Card - silbermetallic - Lizenzmodell - Mattel 2026-1:64
Hot Wheels€11.5882 rev
Trending
90-day click momentumSolido - Porsche 911 GT3 RS 2024 1:18 Die-Cast Modellauto Sammlermodell aus Metall pink Exklusives Deutschland Modell mit Kunststoffsockel Fensterkarton
Solido€46.114.5★
Nifeliz Auto-Modellbausatz für Erwachsene Technique Sportwagen Klemmbausteine Auto Geschenk zum Sammeln Sammlerstücke für Zuhause oder das Büro (2362 Teile NF10328)
Nifeliz€101.214.4★
LEGO Speed Champions Ferrari SF90 XX Stradale Sportwagen - Modellbau mit sammelbarer Fahrer Minifigur - Geburtstagsgeschenkidee für Jungen ab 9 Jahren und Motorsportfans - 77254
LEGO€16.004.8★
LEGO Speed Champions Bugatti Vision Gran Turismo Hypersportwagen - Modellbau mit sammelbarer Fahrer Minifigur - Gaming Geschenkidee für Jungen ab 9 Jahren und Motorsportfans - 77253
LEGO€16.464.8★
Hot Wheels - Porsche 911 Carrera T - Factory Fresh 1/5 - JJH33 - Short Card - silbermetallic - Lizenzmodell - Mattel 2026-1:64
Hot Wheels€11.584.6★
What buyers say about porsche modellauto
What buyers praise and complain about, mined from review topics.What buyers love
“Best product”
“detailgetreu designed”
“Bester Preis”
“Ideales Geschenk”
“Cooles Legoset”
“Super Spielzeug”
“mega easy zusammen zu bauen”
“Produkt wie beschrieben”
“Passt alles, Lego halt”
“Anleitung auch ok”
What buyers complain about
“Überteuerter Müll”
“Teile fehlten”
“Der Zusammenbau erfordert etwas Geduld, Konzentration und Feinmotorik, was im empfohlenen Alter (ab 11 Jahren) aber eigentlich gegeben sein sollte.”
“Qualität ungenügend”
“Das Ding ist fast so groß wie meine Handfläche”
“- krasse Farbunterschiede, besonders oberhalb der Scheinwerfer und am Heckflügel”
“Die Sticker schade aber verzichtbar”
“Erstklassiges Modell, Anleitung könnte besser sein”
“Leider keine prints, nur Sticker”
“Nicht geeignet für Kinder unter 3 Jahren”
Top return reasons
Common questions
- Is porsche modellauto profitable to sell on Amazon Germany?
- The niche generates €701K/yr across 37 tracked products. 12 of 13 products launched in the last 360 days are still selling. 90-day search growth is -30.6%. Flapen's verdict: Skip it (45/100).
- How competitive is the porsche modellauto niche?
- 12 brands and 416 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 88% of demand.
- What do buyers complain about in porsche modellauto?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Defekt Material/Teile, Montage/Installation. The return rate is 0.8%.
- When does demand for porsche modellauto peak?
- Demand peaks in Jan–Feb–Dec; the busiest month runs 2.5× the quietest.
- What does it cost to enter the porsche modellauto niche?
- Listings span €3.78–€777.01; the average listing price is €56.50 (sweet spot $15–$100). The average incumbent carries 1,535 reviews — the moat a new listing must climb.