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Porsche Modellauto

Fail

Demand is soft, at -30.6% this quarter, so Porsche Modellauto is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€701K/yr722K searches / yr
90-day growth
-30.6%search demand this quarter
Competition
49%top-5 click share · 12 brands · 416 sellers

Flapen Score

Porsche Modellauto against its category

The dotted line is the Spielzeug average. Past it, Porsche Modellauto is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Porsche Modellauto market on Amazon at a glance

Shoppers on Amazon Germany searched for Porsche Modellauto 722K times last year and spent an estimated €701K. The top 5 brands take 88% of clicks. Demand peaks in Jan–Feb–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.7% of those searches ended in a purchase.

Shoppers searched for this 722K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -30.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €701K a year.

Searches, last 12 months
722K
Growth, 90 days vs prior 90
-30.6%
Conversion, latest week
1.7%
Market size, estimated
€701Ka year
Peak month
January2.5× the quietest month
Top search term
lego porsche238K searches a year

02 · Price

A sale here is worth €56.50.

Listings sell for €56.50 on average, from €3.78 to €777.01. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €56.50 that is €14K to €28K a year per listing.

Average price
€56.50inside the $15 to $100 sweet spot
Price range
€3.78–€777.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€14K–€28K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

62% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #580 within Bau- & Konstruktionsspielzeug. It carries 1,535 reviews at 4.65 stars, so a new listing needs social proof before a better product.

Sponsored listings
62%
Prime listings
89%
Out of stock, average day
0.0%
Average rank
#580in Bau- & Konstruktionsspielzeug
Average rating
4.65 starsAmazon Germany average 4.37 stars
Average reviews
1,535per listing
Listings tracked
37

04 · Newcomers

12 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 12 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
12Amazon's first-year sales bar
Average brand age
42 months

Products

Top Porsche Modellauto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

Brands

12 falling

Sellers

416

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

49%

Top 20: 83%

Open market

10%

  • Brand 163%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (6 brands, 10%)

Demand

Porsche Modellauto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Dec · busiest ÷ quietest = 2.5×

Search terms

Top Porsche Modellauto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego porsche238K/yr
  • porsche modellauto73K/yr
  • porsche lego65K/yr
  • hot wheels porsche38K/yr
  • lego porsche 91140K/yr
  • porsche gt3 rs45K/yr
  • lego porsche 911 gt3 rs47K/yr
  • porsche 911 gt3 rs23K/yr
  • porsche 911 modellauto20K/yr
  • porsche spielzeugauto14K/yr

Reviews and returns

What reviews say buyers love and hate about Porsche Modellauto

We read the reviews and the return reasons for every product selling here.

17%of positive reviews mention “Qualität insgesamt”
9%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Überteuerter Müll”
A buyer, on “Preis-Leistungs-Verhältnis”9% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Porsche Modellauto questions

Answered from the same tracked data.