Pop It
FailPrices span $3.64–$15.84, mostly outside the sweet spot, so Pop It is a Fail.
- Flapen Score
- 48 / 100Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 4348
- Market size
- €119K/yr420K searches / yr
- 90-day growth
- -7.8%search demand this quarter
- Competition
- 45%top-5 click share · 21 brands · 51 sellers
Flapen Score
Pop It against its category
The dotted line is the Spielzeug average. Past it, Pop It is stronger. Inside it, weaker.
Market
The Pop It market on Amazon at a glance
Shoppers on Amazon Germany searched for Pop It 420K times last year and spent an estimated €119K. The top 5 brands take 56% of clicks. Demand peaks in Nov. Flapen scores it 48 out of 100, a Fail.
01 · Demand
An estimated 3.6% of those searches ended in a purchase.
Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -7.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €119K a year.
- Searches, last 12 months
- 420K
- Growth, 90 days vs prior 90
- -7.8%
- Conversion, latest week
- 3.6%
- Market size, estimated
- €119Ka year
- Peak month
- November1.8× the quietest month
- Top search term
- pop it123K searches a year
02 · Price
A sale here is worth €7.90.
Listings sell for €7.90 on average, from €3.64 to €15.84. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €7.90 that is €4K to €6K a year per listing.
- Average price
- €7.90under the $15 to $100 sweet spot
- Price range
- €3.64–€15.84
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 500–750
- Revenue per listing a year
- €4K–€6K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
83% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #77 within Party- & Scherzartikel. It carries 1,224 reviews at 4.48 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 83%
- Prime listings
- 93%
- Out of stock, average day
- 1.7%
- Average rank
- #77in Party- & Scherzartikel
- Average rating
- 4.48 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,224per listing
- Listings tracked
- 29
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Pop It products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Bdwing Push and Pop Bubble Sensory Fidget Toy Silikon Sensorisches Angst Relief Finger Toys Antistress Geschenk für Jungen Mädchen Teenager Gesellschaftsspiele Spielzeug (Rainbow Square)
- Price
- €4.82
- Rating
- 4.6/5
- Reviews
- 2,386
- Age
- 5y ago

4 Stück Pop Bubble Fidget Toys Sensorisches Anti-Stress-Spielzeug Sensory Fidget Toy Relief Angst Autismus Antistress Regenbogen für Kinder und Erwachsene
- Price
- €7.57
- Rating
- 4.4/5
- Reviews
- 91
- Age
- 1y ago

Angel-Berger Magic Baits Pop Ups in verschiedenen Sorten (Mais 18mm)
- Price
- €3.72
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 11y ago

VURYAPI Poppit Pop Fidget It Toy Set - Bubble Popet Antistress Spielzeug | Figetttoys Autismus braucht druckentlastendes Spielzeug Liebe und Delfine(Schmetterling
- Price
- €5.57
- Rating
- 4.8/5
- Reviews
- 71
- Age
- 2y ago

Audasi 2 Stück Push and POP Bubble Silikon Sensorisches Fidget Spielzeug Pop on It Anti-Stress-Stressabbau-Spielzeug Relief Angst Autismus Spielzeugs für Kinder und Erwachsene
- Price
- €5.02
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Trending
estimated 90-day click momentum
Angel-Berger Magic Baits Pop Ups in verschiedenen Sorten (Mais 18mm)
- Price
- €3.72
- Rating
- 4.5/5
- Reviews
- 801
- Age
- 11y ago

Steemjoey Push IT and POP Bubble Sensorisches Fidget Spielzeug Whale Stressabbau Spielzeug Erwachsene und Kinder zu entlasten Angst Stressabbau Spielzeug Weihnachten
- Price
- €4.54
- Rating
- 4.6/5
- Reviews
- 194
- Age
- 3y ago

Cuackamily 4PCS Pop Bubble Fidget Toy Set Relief Angst Autismus Antistress Spielzeug Regenbogen Dinosaurier Alpaka Bär Eiscreme Sensorisches Fidget Spielzeug Gastgeschenke für Kinder und Erwachsene
- Price
- €7.35
- Rating
- 4.3/5
- Reviews
- 125
- Age
- 1y ago

BONNYCO Armband und Schlüsselanhänger Pop It Set 30 Mitgebsel Kindergeburtstag Gastgeschenke.Fidget Toys Kleine Geschenke für Kinder. Mitbringsel Kindergeburtstag Pinata Füllung Give Aways
- Price
- €13.03
- Rating
- 4.6/5
- Reviews
- 1,019
- Age
- 2y ago

Audasi 2 Stück Push and POP Bubble Silikon Sensorisches Fidget Spielzeug Pop on It Anti-Stress-Stressabbau-Spielzeug Relief Angst Autismus Spielzeugs für Kinder und Erwachsene
- Price
- €5.02
- Rating
- 4.6/5
- Reviews
- 102
- Age
- 2y ago
Newest
by launch date
Pop on It Spielzeug für Kinder | Pop Bubble Pastellfarben 4er Geschenk Set | Wasserfeste Fidget Toys | Poppets aus hochwertigem Silikon | Anti Stress Spielzeug
- Price
- €11.69
- Rating
- 4.7/5
- Reviews
- 70
- Age
- 10mo ago

YsyYey Quick Push Pop Game Fidget Toys Pro für Kinder & Erwachsene Handheld-Spiel schnelle Puzzle-Spielmaschine Push-Bubble-Stress-Spielzeug Geschenk für Jungen Mädchen Teenager
- Price
- €8.23
- Rating
- 3.8/5
- Reviews
- 76
- Age
- 10mo ago

Pop on It Spielzeug Pastellfarben | Wasserfeste Bubble Fidget Toys für Kinder | Sensorik Spielzeug aus hochwertigem Silikon (Quadrat - BPA Frei)
- Price
- €7.73
- Rating
- 4.4/5
- Reviews
- 82
- Age
- 1y ago

Moonkie Beißring Baby Silikon Spielzeug Handy ab 3 Monate+ Kinder Telefon zum Pop It Spielzeug BPA-frei Beißspielzeug Baby für Jungen & Mädchen Geschenk für Kleinkind (Äther)
- Price
- €8.75
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 1y ago

Moonkie Beißring Baby Silikon Spielzeug Handy ab 3 Monate+ Kinder Telefon zum Pop It Spielzeug BPA-frei Beißspielzeug Baby für Jungen & Mädchen Geschenk für Kleinkind (Blush)
- Price
- €8.51
- Rating
- 4.6/5
- Reviews
- 693
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 rising
Sellers
51
Est. top-5 brand share
56%
Top 20: 99%
Est. top-5 click share
45%
Top 20: 88%
Open market
38%
- Bdwing25%
- TOGETDREAM11%
- Audasi8%
- Valino6%
- Cuackamily6%
- Angel-Berger6%
Demand
Pop It search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.8×
Search terms
Top Pop It search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- pop it123K/yr
- pop it spielzeug79K/yr
- plopper spielzeug45K/yr
- popit33K/yr
- pop up25K/yr
- pop it spielzeug baby20K/yr
- plopper17K/yr
- popet14K/yr
- plopp spielzeug10K/yr
- push and pop spielzeug6K/yr
Reviews and returns
What reviews say buyers love and hate about Pop It
We read the reviews and the return reasons for every product selling here.
“Leider stinkt es”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pop It questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








