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Polizeistation

soft demand (-32.6% this quarter) — Polizeistation doesn't clear our bar today.

Flapen Score

45
Skip it

Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43

Market size 60Growth 9Conversion 17Competition 65Returns 96Price range 76Avg price 95Brand share 15Review moat 34Quality gap 23
This niche Category average · 2,084 niches

Is Polizeistation profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Polizeistation is a €514K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 45/100.

Polizeistation: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -32.6% over the last 90 days and 1.4% of searches end in a purchase.

€514K

revenue / yr

Units sold / yr20K
Search volume / yr-32.6%1.2M
Conversion rate1.4%
Avg price€32.60

Who owns the niche?

The top 5 brands hold 94% of demand, so 6% of the market is open.

6%

open market share

Brands · sellers7 · 415
Top-5 product click share46%
Open market6%
Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 24 products

Sponsored placement67%
New entrants (1y)5· 3 succeeded
Avg rating4.6★
Avg reviews3,136

Top Polizeistation products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

€0€51K€103K€154K€206K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

415

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

3%

  • LEGO79%
  • HOGOKIDS4%
  • Alsino4%
  • TODO3%
  • JUCYJULY3%
  • Auspcers3%
  • Open — no brand owns it (1 brand, 3%)

Polizeistation demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.4%Products24Brands7Top 5 Brands94%OOS Rate0.0%Rating4.6★Reviews3,136Avg BSR#610
150K100KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Top Polizeistation search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego polizei291K/yr
  • polizei205K/yr
  • lego city polizei180K/yr
  • police98K/yr
  • lego polizeistation123K/yr
  • polizei geschenke55K/yr
  • polizei lego30K/yr
  • lego polizeiauto31K/yr
  • lego city polizeistation30K/yr
  • lego city ab 5 jahre jungen19K/yr

What reviews say buyers love and hate about Polizeistation

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Geschenk Zweck23%

Sehr schönes Geschenk für Kinder

Spaß/Unterhaltungserlebnis19%

Spielzeug

Preis-Leistungs-Verhältnis14%

Top Produkt/Preis

Qualität insgesamt8%

Das Set im Detail:

Montage/Installation8%

Der Aufbau macht Spaß, ist altersgerecht und durch die verständliche Anleitung gut umsetzbar

What buyers complain about

84% of reviews
Montage/Installation29%

Die steine fallen auseinander schon beim Zusammenbau

Gesamtgröße18%

Sehr niedlich ist die Minifigur - wobei diese auch schnell verloren gehen kann da deutlich kleiner als die "normalen" Lego Figuren.

Preis-Leistungs-Verhältnis17%

Selbst 6,50€ sind in meinen Augen zu viel für dieses Miniauto

Defekt Material/Teile6%

Leider fehlt 1 großer Teil von dem Police Action jetzt kann ich es nicht fertig zusammenbauen

Dicke6%

Ich hatte ihn mir etwas dicker vorgestellt

Polizeistation return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
42%
2Gesamtgröße
20%
3Defekt Material/Teile
12%
4Preis-Leistungs-Verhältnis
5%
5Produktzustand
4%

Common Polizeistation questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Polizeistation 45/100 on Amazon Germany — Skip it. The niche generates €514K/yr across 24 tracked products. 3 of 5 products launched in the last 360 days are still selling. Search demand moved -32.6% over the last 90 days.
Search demand for Polizeistation on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 5.7× the quietest.