Skip to content

Polizeistation

Fail

Demand is soft, at -32.6% this quarter, so Polizeistation is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€514K/yr1.2M searches / yr
90-day growth
-32.6%search demand this quarter
Competition
46%top-5 click share · 7 brands · 415 sellers

Flapen Score

Polizeistation against its category

The dotted line is the Spielzeug average. Past it, Polizeistation is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polizeistation market on Amazon at a glance

Shoppers on Amazon Germany searched for Polizeistation 1.2M times last year and spent an estimated €514K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -32.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €514K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-32.6%
Conversion, latest week
1.4%
Market size, estimated
€514Ka year
Peak month
November5.7× the quietest month
Top search term
lego polizei291K searches a year

02 · Price

A sale here is worth €32.60.

Listings sell for €32.60 on average, from €6.15 to €117.44. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 500 to 750 of them. At €32.60 that is €16K to €24K a year per listing.

Average price
€32.60inside the $15 to $100 sweet spot
Price range
€6.15–€117.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
500–750
Revenue per listing a year
€16K–€24K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #610 within Bau- & Konstruktionsspielzeug. It carries 3,136 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
79%
Out of stock, average day
0.0%
Average rank
#610in Bau- & Konstruktionsspielzeug
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
3,136per listing
Listings tracked
24

04 · Newcomers

3 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
3Amazon's first-year sales bar
Average brand age
41 months

Products

Top Polizeistation products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 rising

Sellers

415

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

46%

Top 20: 95%

Open market

3%

  • Brand 179%
  • Brand 24%
  • Brand 34%
  • Brand 43%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (1 brand, 3%)

Demand

Polizeistation search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Prime Day '25Black Friday '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.7×

Search terms

Top Polizeistation search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego polizei291K/yr
  • polizei205K/yr
  • lego city polizei180K/yr
  • police98K/yr
  • lego polizeistation123K/yr
  • polizei geschenke55K/yr
  • polizei lego30K/yr
  • lego polizeiauto31K/yr
  • lego city polizeistation30K/yr
  • lego city ab 5 jahre jungen19K/yr

Reviews and returns

What reviews say buyers love and hate about Polizeistation

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”
29%of negative reviews mention “Montage/Installation”
0.8%of orders come back
“Die steine fallen auseinander schon beim Zusammenbau”
A buyer, on “Montage/Installation”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polizeistation questions

Answered from the same tracked data.