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Polizeikelle

Fail

Demand is soft, at -40.3% this quarter, so Polizeikelle is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€61K/yr53K searches / yr
90-day growth
-40.3%search demand this quarter
Competition
71%top-5 click share · 10 brands · 75 sellers

Flapen Score

Polizeikelle against its category

The dotted line is the Spielzeug average. Past it, Polizeikelle is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polizeikelle market on Amazon at a glance

Shoppers on Amazon Germany searched for Polizeikelle 53K times last year and spent an estimated €61K. The top 5 brands take 86% of clicks. Demand peaks in Feb. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -40.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €61K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-40.3%
Conversion, latest week
5.5%
Market size, estimated
€61Ka year
Peak month
February3.2× the quietest month
Top search term
polizeikelle13K searches a year

02 · Price

A sale here is worth €20.98.

Listings sell for €20.98 on average, from €5.18 to €83.02. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 250 to 500 of them. At €20.98 that is €5K to €10K a year per listing.

Average price
€20.98inside the $15 to $100 sweet spot
Price range
€5.18–€83.02
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
250–500
Revenue per listing a year
€5K–€10K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

36% of listings pay for placement with sponsored ads. 43% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #916 within Spielwerkzeug. It carries 274 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
36%
Prime listings
43%
Out of stock, average day
12.0%
Average rank
#916in Spielwerkzeug
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
274per listing
Listings tracked
14

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
55 months

Products

Top Polizeikelle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

Brands

10 rising

Sellers

75

Top-5 brand share

86%

Top 20: 98%

Top-5 click share

71%

Top 20: 100%

Open market

10%

  • Brand 135%
  • Brand 218%
  • Brand 314%
  • Brand 412%
  • Brand 58%
  • Brand 64%
  • Open — no brand owns it (4 brands, 10%)

Demand

Polizeikelle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KPrime Day '25Black Friday '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Feb · busiest ÷ quietest = 3.2×

Search terms

Top Polizeikelle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polizeikelle13K/yr
  • polizeikelle kinder mit licht10K/yr
  • polizei kelle7K/yr
  • winkerkelle6K/yr
  • polizeikelle kinder5K/yr
  • polizei kelle für kinder7K/yr
  • polizeikelle original5K/yr

Reviews and returns

What reviews say buyers love and hate about Polizeikelle

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Spaß/Unterhaltungserlebnis”
25%of negative reviews mention “Anleitung/Benutzerhandbuch/Fehlerbehebung”
1.4%of orders come back
“Amazon -Auslieferung beachtet Lieferanweisungen nicht”
A buyer, on “Anleitung/Benutzerhandbuch/Fehlerbehebung”25% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Polizeikelle questions

Answered from the same tracked data.