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Polizeiauto

Fail

Demand is soft, at -15.0% this quarter, so Polizeiauto is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€297K/yr628K searches / yr
90-day growth
-15.0%search demand this quarter
Competition
43%top-5 click share · 19 brands · 316 sellers

Flapen Score

Polizeiauto against its category

The dotted line is the Spielzeug average. Past it, Polizeiauto is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Polizeiauto market on Amazon at a glance

Shoppers on Amazon Germany searched for Polizeiauto 628K times last year and spent an estimated €297K. The top 5 brands take 87% of clicks. Demand peaks in Aug–Sep–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 628K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -15.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €297K a year.

Searches, last 12 months
628K
Growth, 90 days vs prior 90
-15.0%
Conversion, latest week
2.3%
Market size, estimated
€297Ka year
Peak month
December3.7× the quietest month
Top search term
polizeiauto108K searches a year

02 · Price

A sale here is worth €21.01.

Listings sell for €21.01 on average, from €3.11 to €235.68. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At €21.01 that is €5K to €11K a year per listing.

Average price
€21.01inside the $15 to $100 sweet spot
Price range
€3.11–€235.68
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
€5K–€11K
Returns
1.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

63% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #195 within Fahrzeuge. It carries 1,524 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
96%
Out of stock, average day
0.0%
Average rank
#195in Fahrzeuge
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
1,524per listing
Listings tracked
51

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
37 months

Products

Top Polizeiauto products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

316

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

43%

Top 20: 74%

Open market

12%

  • Brand 131%
  • Brand 229%
  • Brand 322%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (13 brands, 12%)

Demand

Polizeiauto search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Nov, Dec · busiest ÷ quietest = 3.7×

Search terms

Top Polizeiauto search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • polizeiauto108K/yr
  • dickie toys69K/yr
  • polizei spielzeug95K/yr
  • playmobil polizeiauto60K/yr
  • dickie toys fahrzeuge88K/yr
  • siku polizei29K/yr
  • polizeiauto mit licht und sound28K/yr
  • polizei auto23K/yr
  • polizei auto spielzeug25K/yr
  • polizeiauto spielzeug12K/yr

Reviews and returns

What reviews say buyers love and hate about Polizeiauto

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Spaß/Unterhaltungserlebnis”
30%of negative reviews mention “Qualität insgesamt”
1.3%of orders come back
“Müll”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Polizeiauto questions

Answered from the same tracked data.