Is pokemon figuren profitable to sell on Amazon Germany?

The niche generates €277K/yr across 73 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the pokemon figuren niche?

17 brands and 313 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.

What do buyers complain about in pokemon figuren?

Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 1.0%.

When does demand for pokemon figuren peak?

Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.

What does it cost to enter the pokemon figuren niche?

Listings span €7.20–€544.74; the average listing price is €23.55 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.

pokemon figuren

Worth a look

Shows low returns (1.0%), but weak search conversion (0.9%) keeps it on the watch list.

Returns

Great1.0%

return rate — above 5% kills the launch gate

Avg price

Incredible€23.55

avg listing price — sweet spot $15–$100

Competition

Great29%

top-5 click share — an open shelf

Review moat

Good718.77

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Good€277K

€277K/yr · 1.4M searches

Brand share

Bad90%

top-5 brand share — brand-locked demand

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Price range

Bad€7.20–€544.74

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, pokemon figuren is a €277K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

pokemon figuren market data

Units sold / yr: 15K–20K; avg 100–250/product
Revenue / yr: €353K–€471K; units × avg price
Conversion rate: 0.9%
Avg BSR: #439
Page quality: 0%
Prime: 96%
Sponsored: 60%
Out of stock: 7.0%
Avg brand age: 28 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

17 rising

Sellers

313

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 63%

Open market

Pokémon68%
Jazwares15%
AnnuzoQ4%
Funko2%
Ravensburger2%
Squish-a-longs1%
Open — no brand owns it (11 brands, 9%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Open Trend

Top pokemon figuren search terms

pokemon figuren563K/yr -13.2%0.8% conv.
pokemon spielzeug301K/yr -6.9%0.5% conv.
pokemon battle figuren122K/yr -36.5%1.0% conv.
pokemon figur100K/yr -15.7%0.9% conv.
pokemon figuren set58K/yr -28.2%1.4% conv.
pokémon figuren36K/yr -4.0%0.5% conv.
pokemon figuren klein25K/yr +11.4%1.4% conv.
pokemon spielfiguren20K/yr -4.4%1.2% conv.
pokemon select16K/yr -13.0%0.2% conv.
pokemon mini figuren12K/yr +11.4%1.3% conv.

All search terms

Top pokemon figuren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Pokemon Figuren Set 8 Pack 5-11 cm Figur Garchomp Pikachu Eevee Lucario Riolu Munchlax Glaceon & Leafeon - Neue 2023 - Offiziell Spielzeug

Jazwares€28.054.4★911 rev

Pokémon PKW3459 - Battle Figure Pack - Glurak & Pikachu beweglicher Glurak mit Pikachu

Pokémon€16.074.4★302 rev

Pokémon PKW2941 - Battle Feature Figuren 2-Pack - Set Mewtu & Mew offizielle detaillierte Figuren 11 5 & 5 cm

Pokémon€14.394.6★658 rev

Pokemon Spiel Figure; Pikachu Bulbasaur Charmander Squirtle 5cm Figur

Pokémon€18.934.6★298 rev

Pokémon PKW3614 - Battle Figure Multipack - 6er Pack mit Pikachu Pottrott Milza Sheinux Evoli & Machollo offizielle Figuren je 5 cm

Pokémon€18.514.6★179 rev

Newest

by launch date

Pokémon Battle Figure PKW4532 Quilava - Official Pokemon Toy for Children 4+ Years

Pokémon€9.468 rev

3mo ago

Oirigaga Adventskalender Mini-Figuren Set 24 Stück Zufällige Cartoon Anime Kleine Spielzeugfiguren für Kinder Weihnachts & Geburtstagsgeschenk mit Täglichen Überraschungen für Jungen und Mädchen

Oirigaga€8.531 rev

7mo ago

Pokémon PKW4523-15cm Select Figure - Mega-Glurak Y offizielle bewegliche Figur

Pokémon€22.7838 rev

7mo ago

24 Stück Kuchen Dekoration Tortendeko Figuren Muffin Figure Deko Cupcake Toppers Dekoration Adventskalender Box

AnnuzoQ€7.652 rev

8mo ago

Squish-a-longs SQAL0071 - Pokémon Center Spielset - Sammeln Tauschen Spielen

Squish-a-longs€17.1289 rev

10mo ago

What buyers say about pokemon figuren

What buyers praise and complain about, mined from review topics.

What buyers love

Spaß/Unterhaltungserlebnis21%

“Mega Fun mit Coolness Faktor bei Freunden”

Qualität insgesamt17%

“Super produkt”

Geschenk Zweck15%

“Coole Geschenkidee”

beworben Vs Tatsächliches Produkt10%

“Wie beschrieben, alles bestens absolute Kaufempfehlung”

Sammlungsobjekte6%

“Coole Sammlerfigur für echte Pokémon-Fans”

Preis-Leistungs-Verhältnis6%

“Preis/Leistung Super”

Design insgesamt4%

“Das Design ist detailreich”

Stärke3%

“robust”

Benutzerfreundlichkeit2%

“Leichte Handhabung”

Quizspiele2%

“Tolles Spiel mit Suchtpotential für Groß und Klein”

What buyers complain about

Qualität insgesamt13%

“Schlechte Qualität”

Preis-Leistungs-Verhältnis12%

“Echt teuer”

Haltbarkeit11%

“Hält nicht lange”

Geruch7%

“Sie stinken so sehr, dass man selbst bei geschlossener Verpackung schon Krebs bekommt”

Produktzustand5%

“War gebraucht und dreckig bei Ankunft”

beworben Vs Tatsächliches Produkt5%

“Irreführend”

Stärke5%

“Diese müsste stabiler sein”

Griff5%

“Schweif hält nicht”

Gesamtgröße5%

“Fällt klein aus”

Gewicht schwer3%

“Beide Würfel haben auch ein deutlich unterschiedliches Gewicht”

Top return reasons

Gesamtgröße18%

Defekt Material/Teile17%

Funktionalität insgesamt11%

Geschenk Zweck9%

Qualität insgesamt7%

Mechanismus probleme5%

Haltbarkeit5%

beworben Vs Tatsächliches Produkt4%

Produktzustand3%

Preis-Leistungs-Verhältnis3%

Common questions

Is pokemon figuren profitable to sell on Amazon Germany?: The niche generates €277K/yr across 73 tracked products. 4 of 16 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the pokemon figuren niche?: 17 brands and 313 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 90% of demand.
What do buyers complain about in pokemon figuren?: Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Haltbarkeit. The return rate is 1.0%.
When does demand for pokemon figuren peak?: Demand peaks in Nov–Dec; the busiest month runs 3.4× the quietest.
What does it cost to enter the pokemon figuren niche?: Listings span €7.20–€544.74; the average listing price is €23.55 (sweet spot $15–$100). The average incumbent carries 719 reviews — the moat a new listing must climb.