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Pokemon Figuren

Pokemon Figuren shows low returns (1.0%), but weak search conversion (0.9%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43

Market size 50Growth 18Conversion 11Competition 86Returns 95Price range 16Avg price 95Brand share 25Review moat 70Quality gap 53
This niche Category average · 2,084 niches

Is Pokemon Figuren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pokemon Figuren is a €277K/yr Amazon Germany market (1.4M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.

Pokemon Figuren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -14.9% over the last 90 days and 0.9% of searches end in a purchase.

€277K

revenue / yr

Units sold / yr20K
Search volume / yr-14.9%1.4M
Conversion rate0.9%
Avg price€23.55

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers17 · 313
Top-5 product click share29%
Open market10%
Avg brand age28 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 73 products

Sponsored placement60%
New entrants (1y)16· 4 succeeded
Avg rating4.4★
Avg reviews719

Top Pokemon Figuren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€8K€17K€25K€33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 rising

Sellers

313

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

29%

Top 20: 63%

Open market

9%

  • Pokémon68%
  • Jazwares15%
  • AnnuzoQ4%
  • Funko2%
  • Ravensburger2%
  • Squish-a-longs1%
  • Open — no brand owns it (11 brands, 9%)

Pokemon Figuren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.4MCVR0.9%Products73Brands17Top 5 Brands90%OOS Rate7.0%Rating4.4★Reviews719Avg BSR#439
150K100KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.4×

Top Pokemon Figuren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pokemon figuren563K/yr
  • pokemon spielzeug301K/yr
  • pokemon battle figuren122K/yr
  • pokemon figur100K/yr
  • pokemon figuren set58K/yr
  • pokémon figuren36K/yr
  • pokemon figuren klein25K/yr
  • pokemon spielfiguren20K/yr
  • pokemon select16K/yr
  • pokemon mini figuren12K/yr

What reviews say buyers love and hate about Pokemon Figuren

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Spaß/Unterhaltungserlebnis21%

Mega Fun mit Coolness Faktor bei Freunden

Qualität insgesamt17%

Super produkt

Geschenk Zweck15%

Coole Geschenkidee

beworben Vs Tatsächliches Produkt10%

Wie beschrieben, alles bestens absolute Kaufempfehlung

Sammlungsobjekte6%

Coole Sammlerfigur für echte Pokémon-Fans

What buyers complain about

71% of reviews
Qualität insgesamt13%

Schlechte Qualität

Preis-Leistungs-Verhältnis12%

Echt teuer

Haltbarkeit11%

Hält nicht lange

Geruch7%

Sie stinken so sehr, dass man selbst bei geschlossener Verpackung schon Krebs bekommt

Produktzustand5%

War gebraucht und dreckig bei Ankunft

Pokemon Figuren return rate & reasons

Why buyers send it back, as a share of all return requests.

1.0%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
18%
2Defekt Material/Teile
17%
3Funktionalität insgesamt
11%
4Geschenk Zweck
9%
5Qualität insgesamt
7%

Common Pokemon Figuren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pokemon Figuren 50/100 on Amazon Germany — Worth a look. The niche generates €277K/yr across 73 tracked products. 4 of 16 products launched in the last 360 days are still selling. Search demand moved -14.9% over the last 90 days.
Search demand for Pokemon Figuren on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.4× the quietest.