Pokemon
Pokemon clears our launch bar: a $5.3M/yr market growing +5.4% this quarter with returns at 0.5%.
Flapen Score
Top 5% of 2,084 Spielzeug niches · +18 vs the category median of 43
Is Pokemon profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Pokemon is a €5.3M/yr Amazon Germany market (20.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Launch it — 61/100.
Pokemon: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Yes. Search demand moved +5.4% over the last 90 days and 0.9% of searches end in a purchase.
€5.3M
revenue / yr
Who owns the niche?
The top 5 brands hold 96% of demand, so 4% of the market is open.
4%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 49 products
Top Pokemon products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Erhabene Helden (6 Boosterpacks)
- Price
- €26.24
- Rating
- 4.2/5
- Reviews
- 1,008
- Age
- 3mo ago
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
- Price
- €44.96
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 2mo ago
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
- Price
- €16.77
- Rating
- 4.6/5
- Reviews
- 589
- Age
- 4mo ago
Pokémon-Sammelkartenspiel: Boosterbundle Karmesin & Purpur Prismatische Entwicklungen (6 Boosterpacks)
- Price
- €32.28
- Rating
- 4.4/5
- Reviews
- 818
- Age
- 1y ago
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
- Price
- €46.80
- Rating
- 4.7/5
- Reviews
- 908
- Age
- 5mo ago
Trending
90-day click momentum
Pokémon-Sammelkartenspiel: Kollektion Mega-Entwicklung Erhabene Helden: Mega-Impergator-ex (1 holografische Promokarte 1 überdimensionale Wackelbildkarte und 4 Boosterpacks)
- Price
- €21.72
- Rating
- 4.1/5
- Reviews
- 456
- Age
- 3mo ago
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
- Price
- €15.59
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 1mo ago
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Erhabene Helden (6 Boosterpacks)
- Price
- €26.24
- Rating
- 4.2/5
- Reviews
- 1,008
- Age
- 3mo ago
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Wachsendes Chaos (6 Boosterpacks)
- Price
- €25.65
- Rating
- 4.8/5
- Reviews
- 654
- Age
- 2mo ago
Pokémon-Sammelkartenspiel: Boosterpack-Display Mega-Entwicklung Wachsendes Chaos (enthält 18 Boosterpacks)
- Price
- €74.52
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2mo ago
Newest
by launch datePokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
- Price
- €15.59
- Rating
- 4.6/5
- Reviews
- 249
- Age
- 1mo ago
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
- Price
- €44.96
- Rating
- 4.7/5
- Reviews
- 484
- Age
- 2mo ago
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Wachsendes Chaos (6 Boosterpacks)
- Price
- €25.65
- Rating
- 4.8/5
- Reviews
- 654
- Age
- 2mo ago
Pokémon-Sammelkartenspiel: Boosterpack-Display Mega-Entwicklung Wachsendes Chaos (enthält 18 Boosterpacks)
- Price
- €74.52
- Rating
- 4.6/5
- Reviews
- 122
- Age
- 2mo ago
Pokémon-Sammelkartenspiel: Boosterpack-Display Karmesin & Purpur Stürmische Funken (enthält 18 Boosterpacks)
- Price
- €75.99
- Rating
- 4.5/5
- Reviews
- 140
- Age
- 2mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.
Brands
10 falling
Sellers
261
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
3%
- Pokémon85%
- HeartGlobal5%
- HEART FOR CARDS3%
- BB-Toy-Trades3%
- SLEEVEE1%
- VIPPKM1%
- Open — no brand owns it (4 brands, 3%)
Pokemon demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun · busiest ÷ quietest = 1.9×
Top Pokemon search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pokemon karten8.7M/yr
- pokemon6.1M/yr
- pokemon booster1.2M/yr
- pokemon tcg547K/yr
- pokemon sammelkarten486K/yr
- pokémon karten292K/yr
- pokemon karten box321K/yr
- pokémon267K/yr
- pokemon display259K/yr
- pokemon box255K/yr
What reviews say buyers love and hate about Pokemon
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Nice Collection”
“Cooles Produkt”
“Good price”
“As good as usual”
“Super coole Pikachu Promo”
What buyers complain about
81% of reviews“Schade ums Geld”
“Nicht vollständig laut Beschreibung”
“Einfach Müll”
“Produkt defekt”
“Echt schade, war als Geschenk gedacht”
Pokemon return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pokemon questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
