pokemon
Launch itA $5.3M/yr market growing +5.4% this quarter with returns at 0.5% — clears our launch bar.
Market size
Incredible€5.3M€5.3M/yr · 20.2M searches
Returns
Incredible0.5%return rate — above 6% kills the launch gate
Avg price
Incredible€29.85avg listing price — sweet spot $15–$100
Competition
Great32%top-5 click share — an open shelf
Review moat
Great378.22avg incumbent reviews — the moat a new listing must climb
Price range
Great€9.37–€119.15cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+5.4%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
Brand share
Bad96%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, pokemon is a €5.3M/yr Amazon Germany market (20.2M searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Launch it — 61/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
Market data
- Units sold / yr
- 250K–300K
- avg 2,000–2,500/product
- Revenue / yr
- €7.5M–€9.0M
- units × avg price
- Launch success
- 92%
- 33 of 36 new (360d)
- Conversion rate
- 0.9%
- Avg BSR
- #231
- Page quality
- 0%
- Prime
- 94%
- Sponsored
- 20%
- Out of stock
- 9.2%
- Avg brand age
- 28 months
- Avg seller age
- 176 days
Competition
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
10 falling
Sellers
261
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
32%
Top 20: 73%
Open market
3%
- Pokémon85%
- HeartGlobal5%
- HEART FOR CARDS3%
- BB-Toy-Trades3%
- SLEEVEE1%
- VIPPKM1%
- Open — no brand owns it (4 brands, 3%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +5.4% search growth over the last 90 days.Peak months: Jun · busiest ÷ quietest = 1.9×
Product shelf
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 49 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Pokémon-Sammelkartenspiel: Boosterbundle Mega-Entwicklung Erhabene Helden (6 Boosterpacks)
Pokémon€26.244.2★1,008 rev
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
Pokémon€44.964.7★484 rev
Pokémon-Sammelkartenspiel: Illustrations-Kollektion Erste Partner: Serie 1 (3 Promokarten 2 Boosterpacks und 1 Stickerbogen)
Pokémon€16.774.6★589 rev
Pokémon-Sammelkartenspiel: Boosterbundle Karmesin & Purpur Prismatische Entwicklungen (6 Boosterpacks)
Pokémon€32.284.4★818 rev
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Erhabene Helden (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
Pokémon€46.804.7★908 rev
Newest
by launch date
Pokémon (Sammelkartenspiel) PKM Premium EX Box
Pokémon€38.2825 rev
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
Pokémon€15.59249 rev
Pokémon-Sammelkartenspiel: Top-Trainer-Box Karmesin & Purpur Maskerade im Zwielicht (1 Vollbild-Promokarte mit Türkisgrüne-Maske-Ogerpon 9 Boosterpacks & Premium-Zubehör)
Pokémon€45.33346 rev
Pokémon Tin Box Mega Pixi ex #129 Deutsch Pokémon TCG Box mit 4 Boostern & Promokarte
Pokémon€21.30113 rev
Pokémon-Sammelkartenspiel: Top-Trainer-Box Mega-Entwicklung Wachsendes Chaos (1 Vollbild-Promokarte 9 Boosterpacks & Premium-Zubehör)
Pokémon€44.96484 rev
Trending
90-day click momentum
TWO SOON Boy T-Shirt Pokémon
TWO SOON€11.560.0★
Pokémon (Sammelkartenspiel) PKM Premium EX Box
Pokémon€38.283.8★
Pokémon Tin Box Mega Pixi ex #129 Deutsch Pokémon TCG Box mit 4 Boostern & Promokarte
Pokémon€21.304.7★
Pokémon-Sammelkartenspiel: Kollektion Mega-Entwicklung Erhabene Helden: Mega-Impergator-ex (1 holografische Promokarte 1 überdimensionale Wackelbildkarte und 4 Boosterpacks)
Pokémon€21.724.1★
Pokémon (Sammelkartenspiel) PKM Erste-Partner-Kollektion #2
Pokémon€15.594.6★
Reviews
What buyers praise and complain about, mined from review topics.What buyers love
“Nice Collection”
“Cooles Produkt”
“Good price”
“As good as usual”
“Super coole Pikachu Promo”
“Mega Spiel”
“coolem Design”
“Passt”
“Macht Spaß zu öffnen”
“Solide”
What buyers complain about
“Schade ums Geld”
“Nicht vollständig laut Beschreibung”
“Einfach Müll”
“Produkt defekt”
“Echt schade, war als Geschenk gedacht”
“War bereits geöffnet”
“Umso größer waren die Augen als das Set ankam”
“schwer zu bekommen”
“Booster nicht fest verklebt”
“funktioniert nicht”
Top return reasons
Common questions
- Is pokemon profitable to sell on Amazon Germany?
- The niche generates €5.3M/yr across 49 tracked products. 33 of 36 products launched in the last 360 days are still selling. 90-day search growth is +5.4%. Flapen's verdict: Launch it (61/100).
- How competitive is the pokemon niche?
- 10 brands and 261 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 96% of demand.
- What do buyers complain about in pokemon?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt, Qualität insgesamt. The return rate is 0.5%.
- When does demand for pokemon peak?
- Demand peaks in Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the pokemon niche?
- Listings span €9.37–€119.15; the average listing price is €29.85 (sweet spot $15–$100). The average incumbent carries 378 reviews — the moat a new listing must climb.
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