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Playmobil Reiterhof

Fail

The top 5 brands take 100% of clicks, so Playmobil Reiterhof is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€84K/yr278K searches / yr
90-day growth
-15.4%search demand this quarter
Competition
39%top-5 click share · 5 brands · 382 sellers

Flapen Score

Playmobil Reiterhof against its category

The dotted line is the Spielzeug average. Past it, Playmobil Reiterhof is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Playmobil Reiterhof market on Amazon at a glance

Shoppers on Amazon Germany searched for Playmobil Reiterhof 278K times last year and spent an estimated €84K. All 5 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 278K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -15.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €84K a year.

Searches, last 12 months
278K
Growth, 90 days vs prior 90
-15.4%
Conversion, latest week
0.7%
Market size, estimated
€84Ka year
Peak month
November6.0× the quietest month
Top search term
playmobil reiterhof54K searches a year

02 · Price

A sale here is worth €41.45.

Listings sell for €41.45 on average, from €8.96 to €97.22. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €41.45 that is €0 to €4K a year per listing.

Average price
€41.45inside the $15 to $100 sweet spot
Price range
€8.96–€97.22
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
1.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

50% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #306 within Spielzeugfiguren. It carries 1,506 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
75%
Out of stock, average day
0.0%
Average rank
#306in Spielzeugfiguren
Average rating
4.63 starsAmazon Germany average 4.37 stars
Average reviews
1,506per listing
Listings tracked
40

04 · Newcomers

1 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
1Amazon's first-year sales bar
Average brand age
54 months

Products

Top Playmobil Reiterhof products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

Brands

5 rising

Sellers

382

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

39%

Top 20: 80%

Open market

0%

  • Brand 173%
  • Brand 215%
  • Brand 39%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Playmobil Reiterhof search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Playmobil Reiterhof search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • playmobil reiterhof54K/yr
  • playmobil pferdestall59K/yr
  • playmobil pferdehof27K/yr
  • playmobil ponyhof14K/yr
  • kids globe21K/yr
  • pferdestall holz12K/yr
  • playmobil stall11K/yr
  • playmobil reitstall11K/yr
  • reiterhof playmobil7K/yr
  • kuhstall8K/yr

Reviews and returns

What reviews say buyers love and hate about Playmobil Reiterhof

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Spaß/Unterhaltungserlebnis”
21%of negative reviews mention “Preis-Leistungs-Verhältnis”
1.1%of orders come back
“allerdings teuer”
A buyer, on “Preis-Leistungs-Verhältnis”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Playmobil Reiterhof questions

Answered from the same tracked data.