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Piratenkostüm Kinder

Fail

Demand is soft, at -81.3% this quarter, so Piratenkostüm Kinder is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€157K/yr371K searches / yr
90-day growth
-81.3%search demand this quarter
Competition
41%top-5 click share · 22 brands · 25 sellers

Flapen Score

Piratenkostüm Kinder against its category

The dotted line is the Spielzeug average. Past it, Piratenkostüm Kinder is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Piratenkostüm Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Piratenkostüm Kinder 371K times last year and spent an estimated €157K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Feb. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 371K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -81.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €157K a year.

Searches, last 12 months
371K
Growth, 90 days vs prior 90
-81.3%
Conversion, latest week
2.9%
Market size, estimated
€157Ka year
Peak month
February21.7× the quietest month
Top search term
piratenkostüm kinder274K searches a year

02 · Price

A sale here is worth €14.87.

Listings sell for €14.87 on average, from €6.18 to €30.27. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €14.87 that is €1K to €4K a year per listing.

Average price
€14.87under the $15 to $100 sweet spot
Price range
€6.18–€30.27
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
4.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #543 within Kostüme. It carries 557 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
10.8%
Average rank
#543in Kostüme
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
557per listing
Listings tracked
33

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
35 months

Products

Top Piratenkostüm Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 41% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

25

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

41%

Top 20: 87%

Open market

38%

  • Brand 121%
  • Brand 214%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 66%

Demand

Piratenkostüm Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb · busiest ÷ quietest = 21.7×

Search terms

Top Piratenkostüm Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • piratenkostüm kinder274K/yr
  • piraten kostüm kinder36K/yr
  • piratenkostüm kinder jungen10K/yr
  • kostüm pirat kinder21K/yr
  • pirate costume kids5K/yr
  • piratenkostüm junge7K/yr
  • pirat kostüm kind10K/yr
  • pirat kostüm kinder3K/yr
  • kostüm kinder pirat5K/yr

Reviews and returns

What reviews say buyers love and hate about Piratenkostüm Kinder

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”
26%of negative reviews mention “Gesamtgröße”
4.8%of orders come back
“Kopfstück sitzt nicht gut”
A buyer, on “Gesamtgröße”26% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Piratenkostüm Kinder questions

Answered from the same tracked data.