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Pikachu Lego

soft demand (-45.6% this quarter) — Pikachu Lego doesn't clear our bar today.

Flapen Score

34
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Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43

Market size 27Growth 2Conversion 26Competition 44Returns 96Price range 16Avg price 90Brand share 12Review moat 42Quality gap 23
This niche Category average · 2,084 niches

Is Pikachu Lego profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pikachu Lego is a €117K/yr Amazon Germany market (98K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 34/100.

Pikachu Lego: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -45.6% over the last 90 days and 2.1% of searches end in a purchase.

€117K

revenue / yr

Units sold / yr3K
Search volume / yr-45.6%98K
Conversion rate2.1%
Avg price€57.74

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

5%

open market share

Brands · sellers7 · 310
Top-5 product click share59%
Open market5%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 19 products

Sponsored placement47%
New entrants (1y)3· 3 succeeded
Avg rating4.6★
Avg reviews2,258

Top Pikachu Lego products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.

€0€12K€23K€35K€47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

310

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

59%

Top 20: 100%

Open market

1%

  • LEGO39%
  • Mega Bloks27%
  • Mega Brands15%
  • Pokémon9%
  • 4D Build5%
  • nanoblock3%
  • Open — no brand owns it (1 brand, 1%)

Pikachu Lego demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume98KCVR2.1%Products19Brands7Top 5 Brands95%OOS Rate0.5%Rating4.6★Reviews2,258Avg BSR#637
2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Top Pikachu Lego search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • lego pikachu20K/yr
  • pikachu lego23K/yr
  • glurak lego7K/yr
  • lego glurak6K/yr
  • mega pikachu8K/yr
  • pokemon lego pikachu5K/yr
  • mega pokemon pikachu5K/yr
  • pokemon lego glurak3K/yr
  • mega pokemon garados3K/yr
  • lego pokemon ab 8 jahre für jungen10K/yr

What reviews say buyers love and hate about Pikachu Lego

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt15%

Super Produkt

Spaß/Unterhaltungserlebnis13%

Bewegung & Fun

Design insgesamt11%

Das Design ist sehr ansprechend

Geschenk Zweck10%

Cooles Geschenk

Preis-Leistungs-Verhältnis7%

Preis-Leistung ist super

What buyers complain about

59% of reviews
beworben Vs Tatsächliches Produkt11%

Fehlende oder andere Teile als abgebildet

Geschenk Zweck8%

Da es ein Geschenk ist natürlich nicht ideal

Anleitung/Benutzerhandbuch/Fehlerbehebung7%

Anleitung kann verbessert werden

Montage/Installation7%

Anleitung zu einfach

Haltbarkeit6%

die Puzzleteile fielen manchmal ab

Pikachu Lego return rate & reasons

Why buyers send it back, as a share of all return requests.

0.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Defekt Material/Teile
24%
2Geschenk Zweck
23%
3Gesamtgröße
17%
4Preis-Leistungs-Verhältnis
6%
5Produktzustand
6%

Common Pikachu Lego questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pikachu Lego 34/100 on Amazon Germany — Skip it. The niche generates €117K/yr across 19 tracked products. 3 of 3 products launched in the last 360 days are still selling. Search demand moved -45.6% over the last 90 days.
Pikachu Lego buyers on Amazon Germany complain most about beworben Vs Tatsächliches Produkt, Geschenk Zweck, Anleitung/Benutzerhandbuch/Fehlerbehebung, the themes mined from the niche's reviews. Its return rate is 0.8%.