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Pikachu Lego

Fail

Demand is soft, at -45.6% this quarter, so Pikachu Lego is a Fail.

Flapen Score
34
34 / 100
Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 43
Market size
€117K/yr98K searches / yr
90-day growth
-45.6%search demand this quarter
Competition
59%top-5 click share · 7 brands · 310 sellers

Flapen Score

Pikachu Lego against its category

The dotted line is the Spielzeug average. Past it, Pikachu Lego is stronger. Inside it, weaker.

34Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pikachu Lego market on Amazon at a glance

Shoppers on Amazon Germany searched for Pikachu Lego 98K times last year and spent an estimated €117K. The top 5 brands take 95% of clicks. Flapen scores it 34 out of 100, a Fail.

01 · Demand

An estimated 2.1% of those searches ended in a purchase.

Shoppers searched for this 98K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €117K a year.

Searches, last 12 months
98K
Growth, 90 days vs prior 90
-45.6%
Conversion, latest week
2.1%
Market size, estimated
€117Ka year
Top search term
lego pikachu20K searches a year

02 · Price

A sale here is worth €57.74.

Listings sell for €57.74 on average, from €7.23 to €544.74. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €57.74 that is €0 to €6K a year per listing.

Average price
€57.74inside the $15 to $100 sweet spot
Price range
€7.23–€544.74
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

47% of listings pay for placement with sponsored ads. 74% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #637 within Bau- & Konstruktionsspielzeug. It carries 2,258 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
74%
Out of stock, average day
0.5%
Average rank
#637in Bau- & Konstruktionsspielzeug
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
2,258per listing
Listings tracked
19

04 · Newcomers

3 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Pikachu Lego products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 59% of clicks. Leaders hold, but buyers still shop past them.

€0€12K€23K€35K€47K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 rising

Sellers

310

Est. top-5 brand share

95%

Top 20: 100%

Est. top-5 click share

59%

Top 20: 100%

Open market

1%

  • LEGO39%
  • Mega Bloks27%
  • Mega Brands15%
  • Pokémon9%
  • 4D Build5%
  • nanoblock3%
  • Open — no brand owns it (1 brand, 1%)

Demand

Pikachu Lego search demand

Weekly searches over the year. Pick a range.

2K2KMay '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26

Search terms

Top Pikachu Lego search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • lego pikachu20K/yr
  • pikachu lego23K/yr
  • glurak lego7K/yr
  • lego glurak6K/yr
  • mega pikachu8K/yr
  • pokemon lego pikachu5K/yr
  • mega pokemon pikachu5K/yr
  • pokemon lego glurak3K/yr
  • mega pokemon garados3K/yr
  • lego pokemon ab 8 jahre für jungen10K/yr

Reviews and returns

What reviews say buyers love and hate about Pikachu Lego

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Qualität insgesamt”
11%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.8%of orders come back
“Fehlende oder andere Teile als abgebildet”
A buyer, on “beworben Vs Tatsächliches Produkt”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Pikachu Lego questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data