Phönix
a small market ($21K/yr) — Phönix doesn't clear our bar today.
Flapen Score
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Is Phönix profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Phönix is a €21K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 44/100.
Phönix: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -22.6% over the last 90 days and 1.1% of searches end in a purchase.
€21K
revenue / yr
Who owns the niche?
The top 5 brands hold 64% of demand, so 36% of the market is open.
36%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 20 products
Top Phönix products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
LEGO Harry Potter Fawkes: Dumbledores Phönix-Spielzeug mit Sprechenden Hut Gryffindor Schwert & Baby Fawkes Geburtstagsgeschenk für Mädchen und Jungen ab 8 Jahren 76448
- Price
- €12.61
- Rating
- 4.8/5
- Reviews
- 1,181
- Age
- 1y ago
LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold
- Price
- €24.14
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 3y ago
FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene
- Price
- €25.22
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago
Lego Harry Potter Fawkes Dumbledores Phönix 76394
- Price
- €116.07
- Rating
- 4.7/5
- Reviews
- 1,832
- Age
- 5y ago
Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk
- Price
- €5.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
Trending
90-day click momentum
2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk
- Price
- €9.22
- Rating
- 2.6/5
- Reviews
- 6
- Age
- 5mo ago
Huuraa Unisex Socken Phönix Fabelwesen 37/41 White Baumwolle Tennissocken Geschenkidee
- Price
- €15.99
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke
- Price
- €9.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold
- Price
- €24.14
- Rating
- 4.4/5
- Reviews
- 506
- Age
- 3y ago
Phoenix Ausleitungskonzept Komplett-Set enthält alle 4 Mittel für die bewährte Kur
- Price
- €64.65
- Rating
- 4.6/5
- Reviews
- 148
- Age
- 7y ago
Newest
by launch date2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk
- Price
- €9.22
- Rating
- 2.6/5
- Reviews
- 6
- Age
- 5mo ago
Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke
- Price
- €9.22
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 7mo ago
FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene
- Price
- €25.22
- Rating
- 4.2/5
- Reviews
- 10
- Age
- 11mo ago
Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk
- Price
- €5.94
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 11mo ago
LEGO 76448 Harry Potter Fawkes: Dumbledores Phönix
- Price
- €19.30
- Rating
- 4.8/5
- Reviews
- 8
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
Brands
17 flat
Sellers
212
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
31%
- LEGO38%
- LUUK LIFESTYLE7%
- FULHOLPE7%
- Schleich6%
- Zynara5%
- Shamoparty5%
Phönix demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Phönix search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- phoenix27K/yr
- phönix27K/yr
- phönix figur7K/yr
- lego harry potter phönix7K/yr
- lego phönix5K/yr
- lego fawkes3K/yr
- lego harry potter fawkes3K/yr
- lego phönix harry potter4K/yr
What reviews say buyers love and hate about Phönix
What buyers mention most, as a share of all reviews.
What buyers love
93% of reviews“Top Qualität und super Anleitung”
“das Design Dobbys sehr gut.”
“Hübsches Spielzeug”
“Alles wie erwartet”
“Tollsten Geschenk”
What buyers complain about
100% of reviews“Schlechte Qualität, zum Spielen ungeeignet”
“Riesengroß für wenig Geld”
“Mir sind sie eigentlich zu teuer und unnütz”
Phönix return rate & reasons
Why buyers send it back, as a share of all return requests.
1.0%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Phönix questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
