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Phönix

Fail

Shoppers spend an estimated $21K a year here, so Phönix is a Fail.

Flapen Score
44
44 / 100
Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43
Market size
€21K/yr83K searches / yr
90-day growth
-22.6%search demand this quarter
Competition
54%top-5 click share · 17 brands · 212 sellers

Flapen Score

Phönix against its category

The dotted line is the Spielzeug average. Past it, Phönix is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Phönix market on Amazon at a glance

Shoppers on Amazon Germany searched for Phönix 83K times last year and spent an estimated €21K. The top 5 brands take 64% of clicks. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -22.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-22.6%
Conversion, latest week
1.1%
Market size, estimated
€21Ka year
Top search term
phoenix27K searches a year

02 · Price

A sale here is worth €22.82.

Listings sell for €22.82 on average, from €5.94 to €116.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €22.82 that is €2K to €6K a year per listing.

Average price
€22.82inside the $15 to $100 sweet spot
Price range
€5.94–€116.07
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–2K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 80% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #3,087 within Bau- & Konstruktionsspielzeug. It carries 758 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
80%
Out of stock, average day
0.0%
Average rank
#3,087in Bau- & Konstruktionsspielzeug
Average rating
4.53 starsAmazon Germany average 4.37 stars
Average reviews
758per listing
Listings tracked
20

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Phönix products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 flat

Sellers

212

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

54%

Top 20: 100%

Open market

31%

  • Brand 138%
  • Brand 27%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Phönix search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KJanFebMarAprMayJunJul

Peak months: Jan · busiest ÷ quietest = 2.3× · 7 of 12 months tracked

Search terms

Top Phönix search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • phoenix27K/yr
  • phönix27K/yr
  • phönix figur7K/yr
  • lego harry potter phönix7K/yr
  • lego phönix5K/yr
  • lego fawkes3K/yr
  • lego harry potter fawkes3K/yr
  • lego phönix harry potter4K/yr

Reviews and returns

What reviews say buyers love and hate about Phönix

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
40%of negative reviews mention “Qualität insgesamt”
1.0%of orders come back
“Schlechte Qualität, zum Spielen ungeeignet”
A buyer, on “Qualität insgesamt”40% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Phönix questions

Answered from the same tracked data.