phönix
Skip itA small market ($21K/yr) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Incredible€22.82avg listing price — sweet spot $15–$100
Price range
Great€5.94–€116.07cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good757.8avg incumbent reviews — the moat a new listing must climb
Brand share
Good64%top-5 brand share — brands hold most of the demand
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-22.6%90-day search growth — must beat 0% to launch
Conversion
Bad1.1%search→purchase rate — share of searches ending in a sale
Market size
Bad€21K€21K/yr · 83K searches
According to Flapen's Amazon Germany niche tracking, phönix is a €21K/yr Amazon Germany market (83K searches/yr). The top 5 brands hold 64% of demand. Verdict: Skip it — 44/100.
Data updated Jul 16, 2026 · scored weekly · How we score niches
phönix market data
- Units sold / yr
- 1K–2K
- avg 100–250/product
- Revenue / yr
- €29K–€34K
- units × avg price
- Conversion rate
- 1.1%
- Avg BSR
- #3,087
- Page quality
- 0%
- Prime
- 80%
- Sponsored
- 80%
- Out of stock
- 0.0%
- Avg brand age
- 33 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.Brands
17 flat
Sellers
212
Top-5 brand share
64%
Top 20: 100%
Top-5 click share
54%
Top 20: 100%
Open market
31%
- LEGO38%
- LUUK LIFESTYLE7%
- FULHOLPE7%
- Schleich6%
- Zynara5%
- Shamoparty5%
Demand
Weekly Amazon search volume, last 28 weeks — -22.6% search growth over the last 90 days.Top phönix search terms
- phoenix27K/yr
- phönix27K/yr
- phönix figur7K/yr
- lego harry potter phönix7K/yr
- lego phönix5K/yr
- lego fawkes3K/yr
- lego harry potter fawkes3K/yr
- lego phönix harry potter4K/yr
Top phönix products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 20 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LEGO Harry Potter Fawkes: Dumbledores Phönix-Spielzeug mit Sprechenden Hut Gryffindor Schwert & Baby Fawkes Geburtstagsgeschenk für Mädchen und Jungen ab 8 Jahren 76448
LEGO€12.614.8★1,181 rev
LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold
LUUK LIFESTYLE€24.144.4★506 rev
FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene
FULHOLPE€25.224.2★10 rev
Lego Harry Potter Fawkes Dumbledores Phönix 76394
LEGO€116.074.7★1,832 rev
Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk
Zynara€5.945.0★2 rev
Newest
by launch date
2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk
YINcrinx€9.226 rev
Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke
Shamoparty€9.221 rev
FULHOLPE Fire Phoenix Bausteine Set 938 Klemmbausteine Magical Feuerphönix Modellbausatz Magic World Tier Home Office Decor Geschenke für Jungen Erwachsene
FULHOLPE€25.2210 rev
Zynara Schlüsselanhänger Phönix Phoenix Glücksbringer Geschenk
Zynara€5.942 rev
LEGO 76448 Harry Potter Fawkes: Dumbledores Phönix
LEGO€19.308 rev
Trending
90-day click momentum2D Mythischer Phönix Acryl-Schreibtischschmuck für Zuhause und Büro Legendäre Feuerphönix 2D-Acrylfigur Geburtstagsgeschenk
YINcrinx€9.222.6★
Huuraa Unisex Socken Phönix Fabelwesen 37/41 White Baumwolle Tennissocken Geschenkidee
Huuraa€15.990.0★
Shamoparty Feuer Phoenix Dekoration Feuer Phoenix Statue 2D Acryl Desktop Dekoration kreative Geschenke Feiertagsgeschenke Kunst Dekoration Stücke schöne Stücke
Shamoparty€9.225.0★
LUUK LIFESTYLE Filigrane 50cm Halskette mit Adler| Phönix Anhänger und HAPPINESS Spruchkarte Edelstahl Geschenkidee für Verlobte und Freundin alltagstauglicher Damenschmuck Gold
LUUK LIFESTYLE€24.144.4★
Phoenix Ausleitungskonzept Komplett-Set enthält alle 4 Mittel für die bewährte Kur
Pestalozzi Apotheke€64.654.6★
What buyers say about phönix
What buyers praise and complain about, mined from review topics.What buyers love
“Top Qualität und super Anleitung”
“das Design Dobbys sehr gut.”
“Hübsches Spielzeug”
“Alles wie erwartet”
“Tollsten Geschenk”
“passt super in meine Lego Sammlung”
“Sehr schöner kleiner Anhänger”
“Alles passt”
“Bequem”
“Sehr gut, macht den Kindern sehr viel Spaß beim zusammen bauen”
What buyers complain about
“Schlechte Qualität, zum Spielen ungeeignet”
“Riesengroß für wenig Geld”
“Mir sind sie eigentlich zu teuer und unnütz”
Top return reasons
Common questions
- Is phönix profitable to sell on Amazon Germany?
- The niche generates €21K/yr across 20 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -22.6%. Flapen's verdict: Skip it (44/100).
- How competitive is the phönix niche?
- 17 brands and 212 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in phönix?
- Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 1.0%.
- What does it cost to enter the phönix niche?
- Listings span €5.94–€116.07; the average listing price is €22.82 (sweet spot $15–$100). The average incumbent carries 758 reviews — the moat a new listing must climb.