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Pferde Basteln

Fail

Shoppers spend an estimated $32K a year here, so Pferde Basteln is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€32K/yr125K searches / yr
90-day growth
-12.0%search demand this quarter
Competition
27%top-5 click share · 24 brands · 207 sellers

Flapen Score

Pferde Basteln against its category

The dotted line is the Spielzeug average. Past it, Pferde Basteln is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pferde Basteln market on Amazon at a glance

Shoppers on Amazon Germany searched for Pferde Basteln 125K times last year and spent an estimated €32K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 125K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €32K a year.

Searches, last 12 months
125K
Growth, 90 days vs prior 90
-12.0%
Conversion, latest week
2.3%
Market size, estimated
€32Ka year
Peak month
December2.9× the quietest month
Top search term
kosmos mädchen25K searches a year

02 · Price

A sale here is worth €11.11.

Listings sell for €11.11 on average, from €4.32 to €45.13. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €11.11 that is €0 to €1K a year per listing.

Average price
€11.11under the $15 to $100 sweet spot
Price range
€4.32–€45.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #134 within Experimentieren & Forschen. It carries 777 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
98%
Out of stock, average day
1.2%
Average rank
#134in Experimentieren & Forschen
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
777per listing
Listings tracked
59

04 · Newcomers

4 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 54 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
54 months

Products

Top Pferde Basteln products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

24 falling

Sellers

207

Top-5 brand share

85%

Top 20: 98%

Top-5 click share

27%

Top 20: 66%

Open market

15%

  • Brand 160%
  • Brand 212%
  • Brand 35%
  • Brand 43%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (18 brands, 15%)

Demand

Pferde Basteln search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.9×

Search terms

Top Pferde Basteln search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • kosmos mädchen25K/yr
  • pferde basteln15K/yr
  • pferde bastelset13K/yr
  • pferd basteln9K/yr
  • alleskönnerkiste19K/yr
  • bastelset pferde9K/yr
  • basteln pferde9K/yr
  • kosmos bastelset10K/yr
  • kosmos alleskönnerkiste10K/yr
  • alles könner kiste4K/yr

Reviews and returns

What reviews say buyers love and hate about Pferde Basteln

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Geschenk Zweck”
20%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.7%of orders come back
“.nicht mehr als 1€ wert”
A buyer, on “Preis-Leistungs-Verhältnis”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pferde Basteln questions

Answered from the same tracked data.