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Pferd Zum Reiten Für Kinder

Fail

Buyers convert on only 0.2% of searches, so Pferd Zum Reiten Für Kinder is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€76K/yr250K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
27%top-5 click share · 21 brands · 124 sellers

Flapen Score

Pferd Zum Reiten Für Kinder against its category

The dotted line is the Spielzeug average. Past it, Pferd Zum Reiten Für Kinder is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pferd Zum Reiten Für Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Pferd Zum Reiten Für Kinder 250K times last year and spent an estimated €76K. The top 5 brands take 69% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 250K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.

Searches, last 12 months
250K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
0.2%
Market size, estimated
€76Ka year
Peak month
December4.6× the quietest month
Top search term
pferd zum reiten für kinder39K searches a year

02 · Price

A sale here is worth €138.09.

Listings sell for €138.09 on average, from €15.99 to €308.43. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €138.09 that is €0 to €14K a year per listing.

Average price
€138.09above the $15 to $100 sweet spot
Price range
€15.99–€308.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€14K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 42% ship with Prime. On an average day, 21.3% of listings are out of stock. The average listing ranks #991 within Baby- & Kleinkindspielzeug. It carries 360 reviews at 4.42 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
42%
Out of stock, average day
21.3%
Average rank
#991in Baby- & Kleinkindspielzeug
Average rating
4.42 starsAmazon Germany average 4.37 stars
Average reviews
360per listing
Listings tracked
59

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
47 months

Products

Top Pferd Zum Reiten Für Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

124

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

27%

Top 20: 70%

Open market

24%

  • Brand 118%
  • Brand 216%
  • Brand 313%
  • Brand 412%
  • Brand 510%
  • Brand 68%

Demand

Pferd Zum Reiten Für Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Pferd Zum Reiten Für Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pferd zum reiten für kinder39K/yr
  • pferd mit rollen22K/yr
  • stehpferd27K/yr
  • spielpferd18K/yr
  • spielpferd zum reiten21K/yr
  • pferd kinder9K/yr
  • reitpferd auf rollen16K/yr
  • pferd zum reiten10K/yr
  • pferd auf rollen12K/yr
  • reitpferd10K/yr

Reviews and returns

What reviews say buyers love and hate about Pferd Zum Reiten Für Kinder

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Qualität insgesamt”
14%of negative reviews mention “Qualität insgesamt”
1.5%of orders come back
“Qualität leider ungenügend”
A buyer, on “Qualität insgesamt”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Pferd Zum Reiten Für Kinder questions

Answered from the same tracked data.