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Peppa Wutz Haus

Fail

The top 5 brands take 100% of clicks, so Peppa Wutz Haus is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€124K/yr188K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
70%top-5 click share · 4 brands · 223 sellers

Flapen Score

Peppa Wutz Haus against its category

The dotted line is the Spielzeug average. Past it, Peppa Wutz Haus is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peppa Wutz Haus market on Amazon at a glance

Shoppers on Amazon Germany searched for Peppa Wutz Haus 188K times last year and spent an estimated €124K. All 4 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 2.9% of those searches ended in a purchase.

Shoppers searched for this 188K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €124K a year.

Searches, last 12 months
188K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
2.9%
Market size, estimated
€124Ka year
Peak month
December6.1× the quietest month
Top search term
lego duplo peppa wutz48K searches a year

02 · Price

A sale here is worth €22.87.

Listings sell for €22.87 on average, from €12.02 to €45.62. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €22.87 that is €2K to €6K a year per listing.

Average price
€22.87inside the $15 to $100 sweet spot
Price range
€12.02–€45.62
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€2K–€6K
Returns
0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

50% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 10.8% of listings are out of stock. The average listing ranks #1,106 within Bau- & Konstruktionsspielzeug. It carries 1,469 reviews at 4.71 stars, so a new listing needs social proof before a better product.

Sponsored listings
50%
Prime listings
71%
Out of stock, average day
10.8%
Average rank
#1,106in Bau- & Konstruktionsspielzeug
Average rating
4.71 starsAmazon Germany average 4.37 stars
Average reviews
1,469per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
38 months

Products

Top Peppa Wutz Haus products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. Leaders hold, but buyers still shop past them.

Brands

4 falling

Sellers

223

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 183%
  • Brand 29%
  • Brand 38%
  • Brand 41%
  • Open — no brand owns it (0%)

Demand

Peppa Wutz Haus search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.1×

Search terms

Top Peppa Wutz Haus search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego duplo peppa wutz48K/yr
  • duplo peppa wutz31K/yr
  • peppa wutz duplo26K/yr
  • lego peppa wutz22K/yr
  • peppa wutz lego duplo18K/yr
  • peppa wutz lego16K/yr
  • peppa duplo6K/yr
  • peppa pig duplo6K/yr
  • peppa pig lego5K/yr
  • big bloxx peppa wutz6K/yr

Reviews and returns

What reviews say buyers love and hate about Peppa Wutz Haus

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Spaß/Unterhaltungserlebnis”
50%of negative reviews mention “Preis-Leistungs-Verhältnis”
0.8%of orders come back
“Das ist schade, da man für nur 84 Steine schon eine ordentliche Summe zahlen muss”
A buyer, on “Preis-Leistungs-Verhältnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Peppa Wutz Haus questions

Answered from the same tracked data.