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Pennywise Kostüm

soft demand (-81.8% this quarter) — Pennywise Kostüm doesn't clear our bar today.

Flapen Score

42
Skip it

Ranks 1,131 of 2,084 Spielzeug niches · −1 vs the category median of 43

Market size 9Growth 0Conversion 4Competition 68Returns 5Price range 84Avg price 95Brand share 64Review moat 87Quality gap 95
This niche Category average · 2,084 niches

Is Pennywise Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Pennywise Kostüm is a €35K/yr Amazon Germany market (293K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 42/100.

Pennywise Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -81.8% over the last 90 days and 0.3% of searches end in a purchase.

€35K

revenue / yr

Units sold / yr2K
Search volume / yr-81.8%293K
Conversion rate0.3%
Avg price€38.40

Who owns the niche?

The top 5 brands hold 66% of demand, so 34% of the market is open.

34%

open market share

Brands · sellers18 · 34
Top-5 product click share44%
Open market34%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 35 products

Sponsored placement51%
New entrants (1y)5· 0 succeeded
Avg rating4.0★
Avg reviews252

Top Pennywise Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€1K€3K€4K€6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

18 rising

Sellers

34

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

44%

Top 20: 85%

Open market

27%

  • Funidelia18%
  • Maskworld18%
  • amscan11%
  • Alaiyaky10%
  • Generic8%
  • Smiffys6%

Pennywise Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume293KCVR0.3%Products35Brands18Top 5 Brands66%OOS Rate28.8%Rating4.0★Reviews252Avg BSR#5,287
90K70KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov · busiest ÷ quietest = 114.6×

Top Pennywise Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • pennywise kostüm92K/yr
  • horror kostüm kinder21K/yr
  • pennywise kostüm kinder37K/yr
  • es kostüm18K/yr
  • pennywise kostüm damen44K/yr
  • horrorclown kostüm kinder jungen10K/yr
  • es kostüm pennywise16K/yr
  • pennywise kostüm herren13K/yr
  • halloween kostüm kinder horror5K/yr
  • halloween kostüm kinder clown11K/yr

What reviews say buyers love and hate about Pennywise Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Qualität insgesamt40%

Hochwertig und toller Lieferumfang

Stärke20%

Robustes Kostüm und für mich als Erschrecker gut gewählt

Preis-Leistungs-Verhältnis10%

Gut fürs Geld

Polster-/Stoffqualität10%

Ist guter Stoff besser als gedacht

Haltbarkeit7%

es hält noch länger

What buyers complain about

83% of reviews
Gesamtgröße63%

Passte nicht

Materialqualität13%

Wie Plastik

Qualität insgesamt8%

Ich habe mich daruf eingestellt das es nur billige Herstellung ist

Pennywise Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

10.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
85%
2beworben Vs Tatsächliches Produkt
6%
3Produktzustand
3%
4Haftung/Klebrigkeit
1%
5Komfort insgesamt
1%

Common Pennywise Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Pennywise Kostüm 42/100 on Amazon Germany — Skip it. The niche generates €35K/yr across 35 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -81.8% over the last 90 days.
Search demand for Pennywise Kostüm on Amazon Germany peaks in Oct–Nov, where the busiest month runs 114.6× the quietest.