Pennywise
brand-locked demand (top 5 brands take 100% of clicks) — Pennywise doesn't clear our bar today.
Flapen Score
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Is Pennywise profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Pennywise is a €41K/yr Amazon Germany market (245K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Pennywise: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -42.9% over the last 90 days and 0.9% of searches end in a purchase.
€41K
revenue / yr
Who owns the niche?
The top 5 brands hold 100% of demand, so 0% of the market is open.
0%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 28 products
Top Pennywise products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Funko Pop! Keychain: IT - Pennywise - (mit Balloon) - IT 2017 - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren - Movies Fans
- Price
- €10.61
- Rating
- 4.6/5
- Reviews
- 1,071
- Age
- 8y ago
Funko Pop! Movies: Ghostface - Ghostface - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Movies Fans - Modellfigur Für Sammler und Display
- Price
- €14.11
- Rating
- 4.8/5
- Reviews
- 2,090
- Age
- 2y ago
Funko POP! Movies: Es - Kapitel 1 - Pennywise - Regalfigur - Sammlerfigur aus Vinyl - Spielzeug für Kinder und Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €13.46
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago
Funko POP! Television: IT - Welcome to Derry - Bloody Pennywise - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €9.33
- Rating
- 4.8/5
- Reviews
- 165
- Age
- 6mo ago
Funko POP! Vinyl: Ghost Face with Tongue - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.51
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 2mo ago
Trending
90-day click momentum
Funko Pop! Movies: Jason Voorhees Universe Jason Voorhees- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Horror Fans
- Price
- €17.88
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 2mo ago
Funko POP! VHS Cover: Ghost Face - Metallic - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €21.24
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 2mo ago
Funko POP! Vinyl: Ghost Face with Tongue - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.51
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 2mo ago
Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon-Exklusiv - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Horror Fans
- Price
- €14.86
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 3mo ago
Funko Pop! Movies Terrifier 3 Exklusive Art The Clown Figur
- Price
- €21.14
- Rating
- 4.5/5
- Reviews
- 12
- Age
- 7mo ago
Newest
by launch dateFunko Pop! Movies: Jason Voorhees Universe Jason Voorhees- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Horror Fans
- Price
- €17.88
- Rating
- 3.4/5
- Reviews
- 4
- Age
- 2mo ago
Funko POP! Vinyl: Ghost Face with Tongue - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.51
- Rating
- 4.4/5
- Reviews
- 55
- Age
- 2mo ago
Funko POP! VHS Cover: Ghost Face - Metallic - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €21.24
- Rating
- 5.0/5
- Reviews
- 21
- Age
- 2mo ago
Funko POP! Vinyl: Ghost Face - Devil Mask - Amazon-Exklusiv - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Horror Fans
- Price
- €14.86
- Rating
- 4.0/5
- Reviews
- 59
- Age
- 3mo ago
Funko POP! Movies: Es - Kapitel 1 - Pennywise - Regalfigur - Sammlerfigur aus Vinyl - Spielzeug für Kinder und Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €13.46
- Rating
- 4.6/5
- Reviews
- 19
- Age
- 4mo ago
Competition: brands, sellers & click share
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
Brands
5 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
0%
- Funko90%
- The Noble Collection4%
- Paladone3%
- Uglyshirt892%
- Nemesis Now1%
- Open — no brand owns it (0%)
Pennywise demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Top Pennywise search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- pennywise87K/yr
- funko pop horror54K/yr
- horror funko pop14K/yr
- pennywise figur20K/yr
- funko pop ghostface8K/yr
- funko horror8K/yr
- pennywise funko pop12K/yr
- ghostface funko pop6K/yr
- funko pop pennywise8K/yr
- funko pop michael myers5K/yr
What reviews say buyers love and hate about Pennywise
What buyers mention most, as a share of all reviews.
What buyers love
100% of reviews“Top Qualität und schnell Lieferung”
“Für Sammler Top”
“Wie auf dem Bild”
“Die kleinen Schuhe glitzern”
“Perfekt Geschenk”
What buyers complain about
100% of reviews“Geht gar nicht”
“Zu weiche schrauben”
“etwas kleiner als erwartet”
Pennywise return rate & reasons
Why buyers send it back, as a share of all return requests.
1.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Pennywise questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
