- Flapen Score
- 36 / 100Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 4336
- Market size
- €41K/yr245K searches / yr
- 90-day growth
- -42.9%search demand this quarter
- Competition
- 44%top-5 click share · 5 brands · 146 sellers
Flapen Score
Pennywise against its category
The dotted line is the Spielzeug average. Past it, Pennywise is stronger. Inside it, weaker.
Market
The Pennywise market on Amazon at a glance
Shoppers on Amazon Germany searched for Pennywise 245K times last year and spent an estimated €41K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.
01 · Demand
An estimated 0.9% of those searches ended in a purchase.
Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.
- Searches, last 12 months
- 245K
- Growth, 90 days vs prior 90
- -42.9%
- Conversion, latest week
- 0.9%
- Market size, estimated
- €41Ka year
- Top search term
- pennywise87K searches a year
02 · Price
A sale here is worth €17.74.
Listings sell for €17.74 on average, from €5.47 to €60.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.74 that is €0 to €2K a year per listing.
- Average price
- €17.74inside the $15 to $100 sweet spot
- Price range
- €5.47–€60.81
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
14% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,308 within Hobbys. It carries 940 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 14%
- Prime listings
- 89%
- Out of stock, average day
- 4.3%
- Average rank
- #1,308in Hobbys
- Average rating
- 4.61 starsAmazon Germany average 4.37 stars
- Average reviews
- 940per listing
- Listings tracked
- 28
04 · Newcomers
4 of last year's 13 launches cleared the first-year sales bar.
13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 13
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Pennywise products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.
Brands
5 falling
Sellers
146
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
44%
Top 20: 90%
Open market
0%
- Brand 190%
- Brand 24%
- Brand 33%
- Brand 42%
- Brand 51%
- Open — no brand owns it (0%)
Demand
Pennywise search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked
Search terms
Top Pennywise search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- pennywise87K/yr
- funko pop horror54K/yr
- horror funko pop14K/yr
- pennywise figur20K/yr
- funko pop ghostface8K/yr
- funko horror8K/yr
- pennywise funko pop12K/yr
- ghostface funko pop6K/yr
- funko pop pennywise8K/yr
- funko pop michael myers5K/yr
Reviews and returns
What reviews say buyers love and hate about Pennywise
We read the reviews and the return reasons for every product selling here.
“Geht gar nicht”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
14 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Pennywise questions
Answered from the same tracked data.








