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Pennywise

Fail

The top 5 brands take 100% of clicks, so Pennywise is a Fail.

Flapen Score
36
36 / 100
Ranks 1,583 of 2,084 Spielzeug niches · −7 vs the category median of 43
Market size
€41K/yr245K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
44%top-5 click share · 5 brands · 146 sellers

Flapen Score

Pennywise against its category

The dotted line is the Spielzeug average. Past it, Pennywise is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Pennywise market on Amazon at a glance

Shoppers on Amazon Germany searched for Pennywise 245K times last year and spent an estimated €41K. All 5 brands take every click. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 245K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €41K a year.

Searches, last 12 months
245K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
0.9%
Market size, estimated
€41Ka year
Top search term
pennywise87K searches a year

02 · Price

A sale here is worth €17.74.

Listings sell for €17.74 on average, from €5.47 to €60.81. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €17.74 that is €0 to €2K a year per listing.

Average price
€17.74inside the $15 to $100 sweet spot
Price range
€5.47–€60.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

14% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,308 within Hobbys. It carries 940 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
89%
Out of stock, average day
4.3%
Average rank
#1,308in Hobbys
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
940per listing
Listings tracked
28

04 · Newcomers

4 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
4Amazon's first-year sales bar
Average brand age
37 months

Products

Top Pennywise products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

5 falling

Sellers

146

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

44%

Top 20: 90%

Open market

0%

  • Brand 190%
  • Brand 24%
  • Brand 33%
  • Brand 42%
  • Brand 51%
  • Open — no brand owns it (0%)

Demand

Pennywise search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '25Spike '26DecJanFebMarAprMayJunJul

Peak months: Dec · busiest ÷ quietest = 4.3× · 8 of 12 months tracked

Search terms

Top Pennywise search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • pennywise87K/yr
  • funko pop horror54K/yr
  • horror funko pop14K/yr
  • pennywise figur20K/yr
  • funko pop ghostface8K/yr
  • funko horror8K/yr
  • pennywise funko pop12K/yr
  • ghostface funko pop6K/yr
  • funko pop pennywise8K/yr
  • funko pop michael myers5K/yr

Reviews and returns

What reviews say buyers love and hate about Pennywise

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Funktionalität insgesamt”
1.5%of orders come back
“Geht gar nicht”
A buyer, on “Funktionalität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Pennywise questions

Answered from the same tracked data.