Is peaky blinders profitable to sell on Amazon Germany?

The niche generates €154K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -65.0%. Flapen's verdict: Skip it (46/100).

How competitive is the peaky blinders niche?

31 brands and 60 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in peaky blinders?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Funktionalität insgesamt. The return rate is 6.9% — above our launch gate.

When does demand for peaky blinders peak?

Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.

What does it cost to enter the peaky blinders niche?

Listings span €5.75–€222.67; the average listing price is €61.29 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.

peaky blinders

Skip it

Soft demand (-65.0% this quarter) — this niche doesn't clear our bar today.

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Avg price

Great€61.29

avg listing price — sweet spot $15–$100

Competition

Great36%

top-5 click share — an open shelf

Brand share

Great59%

top-5 brand share — no brand owns this niche

Review moat

Good1,001.32

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.75–€222.67

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€154K

€154K/yr · 761K searches

Returns

Bad6.9%

return rate — above 5% kills the launch gate

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Growth

Bad-65.0%

90-day search growth — must beat 0% to launch

Signals High Returns High Price

According to Flapen's Amazon Germany niche tracking, peaky blinders is a €154K/yr Amazon Germany market (761K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 46/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

peaky blinders market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: €306K–€368K; units × avg price
Conversion rate: 0.3%
Avg BSR: #678
Page quality: 0%
Prime: 69%
Sponsored: 73%
Out of stock: 10.7%
Avg brand age: 48 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

Brands

31 falling

Sellers

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

36%

Top 20: 66%

Open market

36%

TruClothing.com27%
shoperama11%
WEARXI11%
Solovedress6%
GOKINDOR5%
Athora4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -65.0% search growth over the last 90 days.

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Open Trend

Top peaky blinders search terms

peaky blinders433K/yr -55.6%0.1% conv.
peaky blinders anzug56K/yr -44.7%0.3% conv.
20er jahre kostüm herren78K/yr -75.5%1.3% conv.
peaky blinders kostüm82K/yr -92.5%1.0% conv.
gatsby herren19K/yr -46.4%1.0% conv.
picky blinders15K/yr -51.0%0.0% conv.
20er jahre herren13K/yr -36.9%1.1% conv.
peaky blinder9K/yr -45.9%0.2% conv.
thomas shelby8K/yr -58.3%0.1% conv.
kostüm 20er jahre herren16K/yr -77.8%0.9% conv.

All search terms

Top peaky blinders products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

shoperama 20er Jahre Anzug Knickerbocker Herren-Kostüm Oliv-Schwarz Weste Schiebermütze The Roaring Twenties 20s Größe:50

shoperama€63.743.4★69 rev

TruClothing.com Herren 3 Teilig Anzug Wolle Tweed Marineblau Braun Karo Formelle 1920s Gatsby - Marineblau 50

TruClothing.com€222.674.4★53 rev

TruClothing.com Herrenanzug 3 Teilig Schwarz Tweed Design Blinders Klassisch

TruClothing.com€143.364.3★410 rev

WEARXI 20er Jahre Kostüm Herren Karneval Kostüm karnevalskostüm Herren mit Weste Hosenträger Hut Krawatte Taschenuhr Kunstbart Mafia 20er Jahre Accessoires Fasching Anzug Kleidung für Partys

WEARXI€24.804.2★739 rev

TruClothing.com Herrenanzug 3 Teilig Kariert Grau Schwarz Fischgräte Tweed Design Vintage Retro Blinders

TruClothing.com€166.844.3★410 rev

Newest

by launch date

11 Stück 1920er Jahre Herren Gatsby Kostüm Set (Grau): Weste Beret Krücke Brille Ärmelstülpe Hosenträger Fake-Bart Fliege Taschenuhr Krawatte & Box Mafia Peaky Blinders Kostüm für Karneval H

Athora€31.380 rev

6mo ago

11 Stück 1920er Jahre Herren Gatsby Kostüm Set (Schwarz): Weste Beret Krücke Brille Ärmelstülpe Hosenträger Fake-Bart Fliege Taschenuhr Krawatte & Box Mafia Peaky Blinders Kostüm für Karneva

Athora€34.810 rev

6mo ago

Yunsuelo Peaky Blinders Kostüm 20er Jahre Herren Accessoires Set Halloween Verkleidung (M)

Yunsuelo€22.1348 rev

9mo ago

Solovedress Anzüge für Herren 3 Teilig Klassischer Karierter Herrenanzug Sakko Hose Weste für Hochzeiten und Geschäft (Olivgrün L)

Solovedress€73.36113 rev

1y ago

YESSA 20er Jahre Kostüm Herren 20er Jahre Accessoires Gatsby Herren-1920er Hut Weste Taschenuhr Krawatte 20er Herren Outfit

YESSA€33.83382 rev

1y ago

What buyers say about peaky blinders

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Super Qualität”

Preis-Leistungs-Verhältnis27%

“Super Preis Leistung”

Gesamtgröße15%

“Als Kostüm passend”

Design insgesamt6%

“Gute Verarbeitung, nicer Look”

Form/Stil3%

“schöner Styl”

Haltbarkeit2%

“Klipse halten gut”

Wicklung2%

“Schöne preiswerte Taschenuhr zum aufziehen”

Spaß/Unterhaltungserlebnis1%

“Bärte sind eher auch zum Spaß”

Komfort insgesamt1%

“Chick, Robust und bequem - Top”

Add-Ons/Anhänge1%

“Gute Auswahl an Accessoires”

What buyers complain about

Qualität insgesamt29%

“Hochwertig sind sie definitiv nicht”

Gesamtgröße19%

“fällt doch eher größer aus”

Funktionalität insgesamt5%

“Funktioniert nicht”

Haftung/Klebrigkeit5%

“Die Schnurbärte kleben aber nicht lang”

Genauigkeit insgesamt5%

“Über die Genauigkeit kann ich nichts sagen, weil sie nur als Requisite in einer Theateraufführung eingesetzt wird”

Defekt Material/Teile5%

“Leider 2 Halter defekt”

Preis-Leistungs-Verhältnis3%

“das Geld nicht wert.”

Schweißresistenz2%

“schwitzt man aufgrund der Synthetik aber schnell darunter,denke aber für den Preis und die kältere Jahreszeit wirklich eine super Mütze”

Materialqualität2%

“das Material kratz sehr am hals,”

Allergien2%

“bekomme einen Ausschlag nach einer weile, durch die Reibung am Hals,”

Top return reasons

Gesamtgröße70%

Qualität insgesamt11%

Farbe3%

Materialqualität3%

beworben Vs Tatsächliches Produkt2%

Defekt Material/Teile2%

Länge1%

Produktzustand1%

Funktionalität insgesamt1%

Geruch1%

Common questions

Is peaky blinders profitable to sell on Amazon Germany?: The niche generates €154K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -65.0%. Flapen's verdict: Skip it (46/100).
How competitive is the peaky blinders niche?: 31 brands and 60 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in peaky blinders?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Funktionalität insgesamt. The return rate is 6.9% — above our launch gate.
When does demand for peaky blinders peak?: Demand peaks in Feb–Mar–Apr; the busiest month runs 3.4× the quietest.
What does it cost to enter the peaky blinders niche?: Listings span €5.75–€222.67; the average listing price is €61.29 (sweet spot $15–$100). The average incumbent carries 1,001 reviews — the moat a new listing must climb.