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Peaky Blinders

Fail

Demand is soft, at -65.0% this quarter, so Peaky Blinders is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€154K/yr761K searches / yr
90-day growth
-65.0%search demand this quarter
Competition
36%top-5 click share · 31 brands · 60 sellers

Flapen Score

Peaky Blinders against its category

The dotted line is the Spielzeug average. Past it, Peaky Blinders is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Peaky Blinders market on Amazon at a glance

Shoppers on Amazon Germany searched for Peaky Blinders 761K times last year and spent an estimated €154K. The top 5 brands take 59% of clicks. Demand peaks in Feb–Mar–Apr. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 761K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -65.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €154K a year.

Searches, last 12 months
761K
Growth, 90 days vs prior 90
-65.0%
Conversion, latest week
0.3%
Market size, estimated
€154Ka year
Peak month
February3.4× the quietest month
Top search term
peaky blinders433K searches a year

02 · Price

A sale here is worth €61.29.

Listings sell for €61.29 on average, from €5.75 to €222.67. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €61.29 that is €0 to €6K a year per listing.

Average price
€61.29inside the $15 to $100 sweet spot
Price range
€5.75–€222.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
6.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

73% of listings pay for placement with sponsored ads. 69% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #678 within Kostüme. It carries 1,001 reviews at 4.02 stars, so a new listing needs social proof before a better product.

Sponsored listings
73%
Prime listings
69%
Out of stock, average day
10.7%
Average rank
#678in Kostüme
Average rating
4.02 starsAmazon Germany average 4.37 stars
Average reviews
1,001per listing
Listings tracked
59

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Peaky Blinders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

31 falling

Sellers

60

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

36%

Top 20: 66%

Open market

36%

  • Brand 127%
  • Brand 211%
  • Brand 311%
  • Brand 46%
  • Brand 55%
  • Brand 64%

Demand

Peaky Blinders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Search terms

Top Peaky Blinders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • peaky blinders433K/yr
  • peaky blinders anzug56K/yr
  • 20er jahre kostüm herren78K/yr
  • peaky blinders kostüm82K/yr
  • gatsby herren19K/yr
  • picky blinders15K/yr
  • 20er jahre herren13K/yr
  • peaky blinder9K/yr
  • thomas shelby8K/yr
  • kostüm 20er jahre herren16K/yr

Reviews and returns

What reviews say buyers love and hate about Peaky Blinders

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Qualität insgesamt”
29%of negative reviews mention “Qualität insgesamt”
6.9%of orders come back
“Hochwertig sind sie definitiv nicht”
A buyer, on “Qualität insgesamt”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Peaky Blinders questions

Answered from the same tracked data.