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Peaky Blinders

soft demand (-65.0% this quarter) — Peaky Blinders doesn't clear our bar today.

Flapen Score

46
Skip it

Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43

Market size 33Growth 0Conversion 4Competition 79Returns 18Price range 39Avg price 89Brand share 76Review moat 62Quality gap 94
This niche Category average · 2,084 niches

Is Peaky Blinders profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Peaky Blinders is a €154K/yr Amazon Germany market (761K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 46/100.

Peaky Blinders: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -65.0% over the last 90 days and 0.3% of searches end in a purchase.

€154K

revenue / yr

Units sold / yr6K
Search volume / yr-65.0%761K
Conversion rate0.3%
Avg price€61.29

Who owns the niche?

The top 5 brands hold 59% of demand, so 41% of the market is open.

41%

open market share

Brands · sellers31 · 60
Top-5 product click share36%
Open market41%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 59 products

Sponsored placement73%
New entrants (1y)7· 0 succeeded
Avg rating4.0★
Avg reviews1,001

Top Peaky Blinders products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.

€0€5K€9K€14K€18K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

31 falling

Sellers

60

Top-5 brand share

59%

Top 20: 92%

Top-5 click share

36%

Top 20: 66%

Open market

36%

  • TruClothing.com27%
  • shoperama11%
  • WEARXI11%
  • Solovedress6%
  • GOKINDOR5%
  • Athora4%

Peaky Blinders demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume761KCVR0.3%Products59Brands31Top 5 Brands59%OOS Rate10.7%Rating4.0★Reviews1,001Avg BSR#678
35K25KHoliday '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Mar, Apr · busiest ÷ quietest = 3.4×

Top Peaky Blinders search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • peaky blinders433K/yr
  • peaky blinders anzug56K/yr
  • 20er jahre kostüm herren78K/yr
  • peaky blinders kostüm82K/yr
  • gatsby herren19K/yr
  • picky blinders15K/yr
  • 20er jahre herren13K/yr
  • peaky blinder9K/yr
  • thomas shelby8K/yr
  • kostüm 20er jahre herren16K/yr

What reviews say buyers love and hate about Peaky Blinders

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews
Qualität insgesamt30%

Super Qualität

Preis-Leistungs-Verhältnis27%

Super Preis Leistung

Gesamtgröße15%

Als Kostüm passend

Design insgesamt6%

Gute Verarbeitung, nicer Look

Form/Stil3%

schöner Styl

What buyers complain about

76% of reviews
Qualität insgesamt29%

Hochwertig sind sie definitiv nicht

Gesamtgröße19%

fällt doch eher größer aus

Funktionalität insgesamt5%

Funktioniert nicht

Haftung/Klebrigkeit5%

Die Schnurbärte kleben aber nicht lang

Genauigkeit insgesamt5%

Über die Genauigkeit kann ich nichts sagen, weil sie nur als Requisite in einer Theateraufführung eingesetzt wird

Peaky Blinders return rate & reasons

Why buyers send it back, as a share of all return requests.

6.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
70%
2Qualität insgesamt
11%
3Farbe
3%
4Materialqualität
3%
5beworben Vs Tatsächliches Produkt
2%

Common Peaky Blinders questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Peaky Blinders 46/100 on Amazon Germany — Skip it. The niche generates €154K/yr across 59 tracked products. 0 of 7 products launched in the last 360 days are still selling. Search demand moved -65.0% over the last 90 days.
Search demand for Peaky Blinders on Amazon Germany peaks in Feb–Mar–Apr, where the busiest month runs 3.4× the quietest.