Paw Patrol Spiel
MaybeAn estimated 0.9% of orders come back. But demand is soft, at -32.0% this quarter, so Paw Patrol Spiel is a Maybe.
- Flapen Score
- 57 / 100Top 9% of 2,084 Spielzeug niches · +14 vs the category median of 4357
- Market size
- €2.3M/yr6.6M searches / yr
- 90-day growth
- -32.0%search demand this quarter
- Competition
- 21%top-5 click share · 16 brands · 266 sellers
Flapen Score
Paw Patrol Spiel against its category
The dotted line is the Spielzeug average. Past it, Paw Patrol Spiel is stronger. Inside it, weaker.
Market
The Paw Patrol Spiel market on Amazon at a glance
Shoppers on Amazon Germany searched for Paw Patrol Spiel 6.6M times last year and spent an estimated €2.3M. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €2.3M a year.
- Searches, last 12 months
- 6.6M
- Growth, 90 days vs prior 90
- -32.0%
- Conversion, latest week
- 1.6%
- Market size, estimated
- €2.3Ma year
- Peak month
- December5.2× the quietest month
- Top search term
- paw patrol4.0M searches a year
02 · Price
A sale here is worth €22.19.
Listings sell for €22.19 on average, from €2.09 to €158.29. Amazon reports units sold in ranges. This niche sold 100K to 125K a year. The average listing sells 1,000 to 1,250 of them. At €22.19 that is €22K to €28K a year per listing.
- Average price
- €22.19inside the $15 to $100 sweet spot
- Price range
- €2.09–€158.29
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 100K–125K
- Units per listing a year
- 1,000–1,250
- Revenue per listing a year
- €22K–€28K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 0.4% of listings are out of stock. The average listing ranks #122 within Baby- & Kleinkindspielzeug. It carries 1,236 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 86%
- Out of stock, average day
- 0.4%
- Average rank
- #122in Baby- & Kleinkindspielzeug
- Average rating
- 4.58 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,236per listing
- Listings tracked
- 65
04 · Newcomers
2 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Paw Patrol Spiel products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 21% of clicks. An open shelf where new products get seen.
Brands
16 falling
Sellers
266
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
21%
Top 20: 59%
Open market
7%
- Brand 174%
- Brand 29%
- Brand 33%
- Brand 43%
- Brand 53%
- Brand 62%
- Open — no brand owns it (10 brands, 7%)
Demand
Paw Patrol Spiel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.2×
Search terms
Top Paw Patrol Spiel search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- paw patrol4.0M/yr
- paw patrol spielzeug1.2M/yr
- paw patrol fahrzeuge367K/yr
- paw patrol zentrale397K/yr
- paw patrol figuren172K/yr
- paw patr49K/yr
- paw patro42K/yr
- paw patrol spiel47K/yr
- paw patrol toys16K/yr
- paw patrol auto34K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Patrol Spiel
We read the reviews and the return reasons for every product selling here.
“Leider sehr schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Patrol Spiel questions
Answered from the same tracked data.








