Skip to content

Paw Patrol Rescue Knights

Fail

The top 5 brands take 100% of clicks, so Paw Patrol Rescue Knights is a Fail.

Flapen Score
32
32 / 100
Ranks 1,833 of 2,084 Spielzeug niches · −11 vs the category median of 43
Market size
€11K/yr22K searches / yr
90-day growth
-35.9%search demand this quarter
Competition
70%top-5 click share · 3 brands · 60 sellers

Flapen Score

Paw Patrol Rescue Knights against its category

The dotted line is the Spielzeug average. Past it, Paw Patrol Rescue Knights is stronger. Inside it, weaker.

32Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Paw Patrol Rescue Knights market on Amazon at a glance

Shoppers on Amazon Germany searched for Paw Patrol Rescue Knights 22K times last year and spent an estimated €11K. All 3 brands take every click. Demand peaks in Sep–Oct–Nov. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 2.7% of those searches ended in a purchase.

Shoppers searched for this 22K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -35.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €11K a year.

Searches, last 12 months
22K
Growth, 90 days vs prior 90
-35.9%
Conversion, latest week
2.7%
Market size, estimated
€11Ka year
Peak month
October3.5× the quietest month
Top search term
paw patrol ritter6K searches a year

02 · Price

A sale here is worth €18.81.

Listings sell for €18.81 on average, from €4.76 to €66.40. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €18.81 that is €0 to €2K a year per listing.

Average price
€18.81inside the $15 to $100 sweet spot
Price range
€4.76–€66.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
1.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

25% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 28.3% of listings are out of stock. The average listing ranks #860 within Fahrzeuge. It carries 731 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
25%
Prime listings
75%
Out of stock, average day
28.3%
Average rank
#860in Fahrzeuge
Average rating
4.58 starsAmazon Germany average 4.37 stars
Average reviews
731per listing
Listings tracked
12

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 52 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
52 months

Products

Top Paw Patrol Rescue Knights products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 70% of clicks. A locked shelf that new listings rarely crack.

Brands

3 flat

Sellers

60

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

70%

Top 20: 100%

Open market

0%

  • Brand 181%
  • Brand 215%
  • Brand 34%
  • Open — no brand owns it (0%)

Demand

Paw Patrol Rescue Knights search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 3.5×

Search terms

Top Paw Patrol Rescue Knights search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • paw patrol ritter6K/yr
  • paw patrol drache5K/yr
  • paw patrol rescue knights4K/yr
  • drachen paw patrol3K/yr
  • paw patrol knights2K/yr
  • paw patrol drachen2K/yr
  • paw patrol knights rescue425/yr

Reviews and returns

What reviews say buyers love and hate about Paw Patrol Rescue Knights

We read the reviews and the return reasons for every product selling here.

42%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Benutzerfreundlichkeit”
1.4%of orders come back
“so ist es für Kinder kaum machbar das Feuer selber einzulegen.”
A buyer, on “Benutzerfreundlichkeit”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Paw Patrol Rescue Knights questions

Answered from the same tracked data.