Paw Pad
FailThe top 5 brands take 100% of clicks, so Paw Pad is a Fail.
- Flapen Score
- 35 / 100Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 4335
- Market size
- €14K/yr48K searches / yr
- 90-day growth
- -40.1%search demand this quarter
- Competition
- 67%top-5 click share · 6 brands · 71 sellers
Flapen Score
Paw Pad against its category
The dotted line is the Spielzeug average. Past it, Paw Pad is stronger. Inside it, weaker.
Market
The Paw Pad market on Amazon at a glance
Shoppers on Amazon Germany searched for Paw Pad 48K times last year and spent an estimated €14K. The top 5 brands take 100% of clicks. Demand peaks in Nov–Dec. Flapen scores it 35 out of 100, a Fail.
01 · Demand
An estimated 1.4% of those searches ended in a purchase.
Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -40.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €14K a year.
- Searches, last 12 months
- 48K
- Growth, 90 days vs prior 90
- -40.1%
- Conversion, latest week
- 1.4%
- Market size, estimated
- €14Ka year
- Peak month
- December4.8× the quietest month
- Top search term
- paw pad12K searches a year
02 · Price
A sale here is worth €21.30.
Listings sell for €21.30 on average, from €11.85 to €35.36. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €21.30 that is €0 to €2K a year per listing.
- Average price
- €21.30inside the $15 to $100 sweet spot
- Price range
- €11.85–€35.36
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 1.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
78% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #163 within Baby- & Kleinkindspielzeug. It carries 1,050 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 78%
- Prime listings
- 94%
- Out of stock, average day
- 1.4%
- Average rank
- #163in Baby- & Kleinkindspielzeug
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,050per listing
- Listings tracked
- 18
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Paw Pad products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PAW Patrol Ryders Lern-Pup-Pad - Lernspiel für Kinder
- Price
- €25.05
- Rating
- 4.6/5
- Reviews
- 202
- Age
- 3y ago

PAW Patrol - Interaktives Pup Pad von Ryder mit 14 Sounds
- Price
- €33.41
- Rating
- 4.1/5
- Reviews
- 443
- Age
- 5y ago

VTech ABC Smile TV - PAW Patrol Lernkonsole mit HDMI-Stick
- Price
- €27.23
- Rating
- 4.5/5
- Reviews
- 529
- Age
- 4y ago

Paw Patrol Academy Rescue Mission Pup Pad interaktives Spielzeug mit Lichtern Geräuschen und Musik Pretend Play Kinder Spielzeug für Jungen und Mädchen ab 3 Jahren
- Price
- €23.07
- Rating
- 3.8/5
- Reviews
- 3,581
- Age
- 1y ago

VTech PAW Patrol Lernlaptop Lerncomputer für Kinder 3-6 Jahre
- Price
- €20.48
- Rating
- 4.5/5
- Reviews
- 487
- Age
- 4y ago
Trending
estimated 90-day click momentum
PAW PATROL - Geburtstagskind 2 Jahre Geburtstag Skye Geschenk Mädchen T-Shirt 104 Rosa
- Price
- €15.98
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 3y ago

Lexibook Paw Patrol Helfer auf Vier Pfoten Chase Cyber Arcade Pocket Tragbare Spielkonsole 150 Gaming LCD Batteriebetrieben Rot/Blau JL1895PALXB
- Price
- €24.65
- Rating
- 3.8/5
- Reviews
- 1,410
- Age
- 8mo ago

Paw Patrol Academy Rescue Mission Pup Pad interaktives Spielzeug mit Lichtern Geräuschen und Musik Pretend Play Kinder Spielzeug für Jungen und Mädchen ab 3 Jahren
- Price
- €23.07
- Rating
- 3.8/5
- Reviews
- 3,581
- Age
- 1y ago

PAW Patrol - Interaktives Pup Pad von Ryder mit 14 Sounds
- Price
- €33.41
- Rating
- 4.1/5
- Reviews
- 443
- Age
- 5y ago

Lexibook Paw Patrol Pädagogische und zweisprachige Laptop in Englisch/Deutsch Spielzeug für Kinder mit 124 Aktivitäten zu Lernen Spielen Spiele und Musik Rosa JC598PAGi3
- Price
- €35.36
- Rating
- 4.1/5
- Reviews
- 1,874
- Age
- 2y ago
Newest
by launch date
Lexibook Paw Patrol Helfer auf Vier Pfoten Chase Cyber Arcade Pocket Tragbare Spielkonsole 150 Gaming LCD Batteriebetrieben Rot/Blau JL1895PALXB
- Price
- €24.65
- Rating
- 3.8/5
- Reviews
- 1,410
- Age
- 8mo ago

Paw Patrol Academy Rescue Mission Pup Pad interaktives Spielzeug mit Lichtern Geräuschen und Musik Pretend Play Kinder Spielzeug für Jungen und Mädchen ab 3 Jahren
- Price
- €23.07
- Rating
- 3.8/5
- Reviews
- 3,581
- Age
- 1y ago

VTech PAW Patrol Lernhandy - Interaktives Spielhandy mit LED-Effekten
- Price
- €13.77
- Rating
- 4.5/5
- Reviews
- 52
- Age
- 1y ago

VTech PAW Patrol Lerntablet Interaktives Tablet für Kinder
- Price
- €17.59
- Rating
- 4.6/5
- Reviews
- 66
- Age
- 1y ago

VTech PAW Patrol Skye Lernhandy für Kinder ab 2 Jahren
- Price
- €13.50
- Rating
- 4.4/5
- Reviews
- 48
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
6 falling
Sellers
71
Est. top-5 brand share
100%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
0%
- VTech56%
- PAW PATROL30%
- Lexibook8%
- Melissa & Doug2%
- Ravensburger2%
- Nickelodeon2%
- Open — no brand owns it (0%)
Demand
Paw Pad search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 4.8×
Search terms
Top Paw Pad search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- paw pad12K/yr
- paw pad paw patrol10K/yr
- paw patrol handy7K/yr
- paw patrol paw pad4K/yr
- paw patrol tablet4K/yr
- paw patrol laptop4K/yr
- paw patrol pad3K/yr
- lexibook paw patrol2K/yr
- paw pad paw patrol deutsch2K/yr
Reviews and returns
What reviews say buyers love and hate about Paw Pad
We read the reviews and the return reasons for every product selling here.
“Ist ok. Spielspaß hält nicht soooo lange an, da sich vieles schnell wiederholt”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Paw Pad questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








