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Parfüm Selber Machen Set

Fail

The top 5 brands take 98% of clicks, so Parfüm Selber Machen Set is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€133K/yr672K searches / yr
90-day growth
-34.8%search demand this quarter
Competition
28%top-5 click share · 8 brands · 161 sellers

Flapen Score

Parfüm Selber Machen Set against its category

The dotted line is the Spielzeug average. Past it, Parfüm Selber Machen Set is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Parfüm Selber Machen Set market on Amazon at a glance

Shoppers on Amazon Germany searched for Parfüm Selber Machen Set 672K times last year and spent an estimated €133K. The top 5 brands take 98% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.5% of those searches ended in a purchase.

Shoppers searched for this 672K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -34.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €133K a year.

Searches, last 12 months
672K
Growth, 90 days vs prior 90
-34.8%
Conversion, latest week
1.5%
Market size, estimated
€133Ka year
Peak month
November4.0× the quietest month
Top search term
clementoni155K searches a year

02 · Price

A sale here is worth €13.06.

Listings sell for €13.06 on average, from €5.11 to €29.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €13.06 that is €1K to €3K a year per listing.

Average price
€13.06under the $15 to $100 sweet spot
Price range
€5.11–€29.13
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
1.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #113 within Elektronisches Spielzeug. It carries 698 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
98%
Out of stock, average day
0.9%
Average rank
#113in Elektronisches Spielzeug
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
698per listing
Listings tracked
62

04 · Newcomers

2 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 87 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
87 months

Products

Top Parfüm Selber Machen Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 28% of clicks. An open shelf where new products get seen.

Brands

8 falling

Sellers

161

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

28%

Top 20: 70%

Open market

1%

  • Brand 185%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (2 brands, 1%)

Demand

Parfüm Selber Machen Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.0×

Search terms

Top Parfüm Selber Machen Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • clementoni155K/yr
  • galileo experiment mädchen121K/yr
  • galileo experiment jungen113K/yr
  • galileo90K/yr
  • galileo experiment57K/yr
  • parfüm selber machen set23K/yr
  • galileo lab22K/yr
  • clementoni galileo17K/yr
  • parfum selber machen11K/yr
  • parfümlabor kinder10K/yr

FAQ

Common Parfüm Selber Machen Set questions

Answered from the same tracked data.