Panda
FailDemand is soft, at -21.9% this quarter, so Panda is a Fail.
- Flapen Score
- 34 / 100Ranks 1,726 of 2,084 Spielzeug niches · −9 vs the category median of 4334
- Market size
- €86K/yr528K searches / yr
- 90-day growth
- -21.9%search demand this quarter
- Competition
- 74%top-5 click share · 11 brands · 168 sellers
Flapen Score
Panda against its category
The dotted line is the Spielzeug average. Past it, Panda is stronger. Inside it, weaker.
Market
The Panda market on Amazon at a glance
Shoppers on Amazon Germany searched for Panda 528K times last year and spent an estimated €86K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 34 out of 100, a Fail.
01 · Demand
An estimated 1.8% of those searches ended in a purchase.
Shoppers searched for this 528K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.
- Searches, last 12 months
- 528K
- Growth, 90 days vs prior 90
- -21.9%
- Conversion, latest week
- 1.8%
- Market size, estimated
- €86Ka year
- Peak month
- December3.4× the quietest month
- Top search term
- panda278K searches a year
02 · Price
A sale here is worth €9.14.
Listings sell for €9.14 on average, from €3.98 to €23.14. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,250 to 1,500 of them. At €9.14 that is €11K to €14K a year per listing.
- Average price
- €9.14under the $15 to $100 sweet spot
- Price range
- €3.98–€23.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 1,250–1,500
- Revenue per listing a year
- €11K–€14K
- Returns
- 0.9%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #676 within Bau- & Konstruktionsspielzeug. It carries 378 reviews at 4.62 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 67%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #676in Bau- & Konstruktionsspielzeug
- Average rating
- 4.62 starsAmazon Germany average 4.37 stars
- Average reviews
- 378per listing
- Listings tracked
- 15
04 · Newcomers
1 of last year's 3 launches cleared the first-year sales bar.
3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 3
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Panda products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Nici 41078.0 - Wild Friends - Panda Yaa Boo 10 cm Schlüsselanhänger Schwarz-weiß
- Price
- €6.82
- Rating
- 4.5/5
- Reviews
- 550
- Age
- 9y ago

LEGO Creator 3in1 Wilde Tiere: Pandafamilie - Tierfiguren umbaubar in Pinguine oder Schwertwale Spielzeug zum Bauen - Kreatives Geburtstagsgeschenk für Mädchen und Jungen ab 8 Jahren 31165
- Price
- €23.14
- Rating
- 4.8/5
- Reviews
- 1,930
- Age
- 1y ago

GLÜCKSGUT Kain BOKK Panda Knautsch-Buddha Anti-Stress Geschenk
- Price
- €10.79
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 10mo ago

Hpbaggy 3 In1 Panda Bausteine Set Niedlich Panda Bricks Tier Building Block Set Klemmbausteine Tiere Set Mini Tiere Bausteine Set Geschenke für Erwachsene Kinder für Kinder ab 9+ Jahren
- Price
- €11.14
- Rating
- 4.3/5
- Reviews
- 153
- Age
- 2y ago

Schlüsselanhänger Panda mit Herz 5cm
- Price
- €4.30
- Rating
- 4.7/5
- Reviews
- 363
- Age
- 1y ago
Trending
estimated 90-day click momentum
NICI 47537 Schlüsselanhänger 7cm Kleeblatt Symbol Glücksbringer Panda-Anhänger für Schlüsselband Schlüsselbund & Schlüsselkette weiß/schwarz
- Price
- €3.98
- Rating
- 4.8/5
- Reviews
- 84
- Age
- 5y ago

Panda Kosmetiktasche Pandabär Kulturbeutel Einzigartiges Tiermuster Kulturbeutel Damen Tragbar Schminktasche mit Reißverschluss Perfekt Panda Geschenk für Enthusiasten
- Price
- €5.34
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 7mo ago

Nici 41078.0 - Wild Friends - Panda Yaa Boo 10 cm Schlüsselanhänger Schwarz-weiß
- Price
- €6.82
- Rating
- 4.5/5
- Reviews
- 550
- Age
- 9y ago

Komergave Panda Schlüsselanhänger für Kinder Plüsch Kuscheltier Anhänger Bambussprossen Panda Motiv(10cm) Liebevoller Taschenanhänger für Damen Erwachsene Alltag Rucksäcke Taschen
- Price
- €6.61
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

NICI Schlüsselanhänger Love Panda 8cm - schwarz - Treuer-Plüschbegleiter für Rucksack oder Tasche Schlüsselhalter für klein und Groß | 62621
- Price
- €6.05
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Newest
by launch date
Panda Kosmetiktasche Pandabär Kulturbeutel Einzigartiges Tiermuster Kulturbeutel Damen Tragbar Schminktasche mit Reißverschluss Perfekt Panda Geschenk für Enthusiasten
- Price
- €5.34
- Rating
- 4.9/5
- Reviews
- 9
- Age
- 7mo ago

Komergave Panda Schlüsselanhänger für Kinder Plüsch Kuscheltier Anhänger Bambussprossen Panda Motiv(10cm) Liebevoller Taschenanhänger für Damen Erwachsene Alltag Rucksäcke Taschen
- Price
- €6.61
- Rating
- 5.0/5
- Reviews
- 6
- Age
- 9mo ago

GLÜCKSGUT Kain BOKK Panda Knautsch-Buddha Anti-Stress Geschenk
- Price
- €10.79
- Rating
- 4.3/5
- Reviews
- 112
- Age
- 10mo ago

LEGO Friends Panda-Pflegestation - Spielzeug mit Schutzgebiet - Tierspielset mit Baumhaus Quad 2 Mini-Puppen und 3 Panda Figuren - Geschenk für Mädchen ab 7 Jahren - 42648
- Price
- €18.12
- Rating
- 4.8/5
- Reviews
- 659
- Age
- 1y ago

NICI Schlüsselanhänger Love Panda 8cm - schwarz - Treuer-Plüschbegleiter für Rucksack oder Tasche Schlüsselhalter für klein und Groß | 62621
- Price
- €6.05
- Rating
- 4.8/5
- Reviews
- 43
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 74% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
168
Est. top-5 brand share
84%
Top 20: 100%
Est. top-5 click share
74%
Top 20: 100%
Open market
12%
- NICI44%
- LEGO27%
- GLÜCKSGUT5%
- Hpbaggy4%
- Clyrax3%
- AmmToo3%
- Open — no brand owns it (5 brands, 12%)
Demand
Panda search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 3.4×
Search terms
Top Panda search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- panda278K/yr
- panda geschenk53K/yr
- lego panda67K/yr
- panda schlüsselanhänger14K/yr
- pandabär15K/yr
- panda lego22K/yr
- lego panda 3 in 117K/yr
- pandabär geschenke7K/yr
- panda deko7K/yr
- panda anhänger5K/yr
Reviews and returns
What reviews say buyers love and hate about Panda
We read the reviews and the return reasons for every product selling here.
“Kopf löst sich nach 2 Wochen”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Panda questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








