Outdoor Spielgeräte
FailDemand is soft, at -54.7% this quarter, so Outdoor Spielgeräte is a Fail.
- Flapen Score
- 38 / 100Ranks 1,462 of 2,084 Spielzeug niches · −5 vs the category median of 4338
- Market size
- €42K/yr83K searches / yr
- 90-day growth
- -54.7%search demand this quarter
- Competition
- 67%top-5 click share · 12 brands · 20 sellers
Flapen Score
Outdoor Spielgeräte against its category
The dotted line is the Spielzeug average. Past it, Outdoor Spielgeräte is stronger. Inside it, weaker.
Market
The Outdoor Spielgeräte market on Amazon at a glance
Shoppers on Amazon Germany searched for Outdoor Spielgeräte 83K times last year and spent an estimated €42K. The top 5 brands take 83% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 1.5% of those searches ended in a purchase.
Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.5% of those searches ended in a purchase. Searches in the last 90 days moved -54.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €42K a year.
- Searches, last 12 months
- 83K
- Growth, 90 days vs prior 90
- -54.7%
- Conversion, latest week
- 1.5%
- Market size, estimated
- €42Ka year
- Top search term
- outdoor spielgeräte14K searches a year
02 · Price
A sale here is worth €34.10.
Listings sell for €34.10 on average, from €7.27 to €127.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 250 to 500 of them. At €34.10 that is €9K to €17K a year per listing.
- Average price
- €34.10inside the $15 to $100 sweet spot
- Price range
- €7.27–€127.62
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 250–500
- Revenue per listing a year
- €9K–€17K
- Returns
- 0.6%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
94% of listings pay for placement with sponsored ads. 76% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #49 within Experimentieren & Forschen. It carries 495 reviews at 4.46 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 94%
- Prime listings
- 76%
- Out of stock, average day
- 0.0%
- Average rank
- #49in Experimentieren & Forschen
- Average rating
- 4.46 starsAmazon Germany average 4.37 stars
- Average reviews
- 495per listing
- Listings tracked
- 17
04 · Newcomers
3 of last year's 4 launches cleared the first-year sales bar.
4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 3Amazon's first-year sales bar
- Average brand age
- 41 months
Products
Top Outdoor Spielgeräte products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
20
Top-5 brand share
83%
Top 20: 100%
Top-5 click share
67%
Top 20: 100%
Open market
13%
- Brand 144%
- Brand 218%
- Brand 39%
- Brand 46%
- Brand 55%
- Brand 64%
- Open — no brand owns it (6 brands, 13%)
Demand
Outdoor Spielgeräte search demand
Weekly searches over the year. Pick a range.
Search terms
Top Outdoor Spielgeräte search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- outdoor spielgeräte14K/yr
- garten spielzeug kinder ab 212K/yr
- spielzeug outdoor ab 2 jahre11K/yr
- spielzeug ab 2 jahre draußen10K/yr
- finde mich spiel23K/yr
- spielzeug garten ab 2 jahre8K/yr
- finde mich6K/yr
Reviews and returns
What reviews say buyers love and hate about Outdoor Spielgeräte
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Outdoor Spielgeräte questions
Answered from the same tracked data.








