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Ninjago Karten

Fail

Shoppers spend an estimated $71K a year here, so Ninjago Karten is a Fail.

Flapen Score
47
47 / 100
Top 34% of 2,084 Spielzeug niches · +4 vs the category median of 43
Market size
€71K/yr137K searches / yr
90-day growth
-3.1%search demand this quarter
Competition
47%top-5 click share · 8 brands · 16 sellers

Flapen Score

Ninjago Karten against its category

The dotted line is the Spielzeug average. Past it, Ninjago Karten is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninjago Karten market on Amazon at a glance

Shoppers on Amazon Germany searched for Ninjago Karten 137K times last year and spent an estimated €71K. The top 5 brands take 89% of clicks. Demand peaks in Nov. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 137K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -3.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €71K a year.

Searches, last 12 months
137K
Growth, 90 days vs prior 90
-3.1%
Conversion, latest week
3.1%
Market size, estimated
€71Ka year
Peak month
November1.9× the quietest month
Top search term
ninjago karten74K searches a year

02 · Price

A sale here is worth €16.61.

Listings sell for €16.61 on average, from €6.35 to €57.83. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €16.61 that is €2K to €4K a year per listing.

Average price
€16.61inside the $15 to $100 sweet spot
Price range
€6.35–€57.83
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
100–250
Revenue per listing a year
€2K–€4K
Returns
0.3%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

19% of listings pay for placement with sponsored ads. 50% ship with Prime. On an average day, 11.7% of listings are out of stock. The average listing ranks #288 within Hobbys. It carries 47 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
19%
Prime listings
50%
Out of stock, average day
11.7%
Average rank
#288in Hobbys
Average rating
4.60 starsAmazon Germany average 4.37 stars
Average reviews
47per listing
Listings tracked
32

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Ninjago Karten products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

16

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

47%

Top 20: 87%

Open market

6%

  • Brand 149%
  • Brand 222%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (2 brands, 6%)

Demand

Ninjago Karten search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KBlack Friday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Ninjago Karten search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • ninjago karten74K/yr
  • ninjago sammelalbum17K/yr
  • lego ninjago karten15K/yr
  • ninjago sammelkarten9K/yr
  • ninjago karten sammelalbum8K/yr
  • ninjago sammelalbum für karten5K/yr
  • sammelalbum ninjago karten5K/yr
  • ninjago karten serie 14K/yr

Reviews and returns

What reviews say buyers love and hate about Ninjago Karten

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Sammlungsobjekte”
17%of negative reviews mention “beworben Vs Tatsächliches Produkt”
0.3%of orders come back
“Diese ist leider verschoben, siehe Bild”
A buyer, on “beworben Vs Tatsächliches Produkt”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Ninjago Karten questions

Answered from the same tracked data.