Is ninjago adventskalender 2023 profitable to sell on Amazon Germany?

The niche generates €53K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (35/100).

How competitive is the ninjago adventskalender 2023 niche?

2 brands and 236 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.

What do buyers complain about in ninjago adventskalender 2023?

Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Qualität insgesamt, Montage/Installation. The return rate is 0.9%.

When does demand for ninjago adventskalender 2023 peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 65.9× the quietest.

What does it cost to enter the ninjago adventskalender 2023 niche?

Listings span €11.66–€91.26; the average listing price is €44.07 (sweet spot $15–$100). The average incumbent carries 1,650 reviews — the moat a new listing must climb.

ninjago adventskalender 2023

Skip it

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.9%

return rate — above 5% kills the launch gate

Avg price

Incredible€44.07

avg listing price — sweet spot $15–$100

Price range

Great€11.66–€91.26

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay1,650.21

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+12.5%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Competition

Bad75%

top-5 click share — a locked-up shelf

Market size

Bad€53K

€53K/yr · 442K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Brand share

Bad100%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, ninjago adventskalender 2023 is a €53K/yr Amazon Germany market (442K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 35/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

ninjago adventskalender 2023 market data

Units sold / yr: 10K–13K; avg 750–1,000/product
Revenue / yr: €441K–€551K; units × avg price
Conversion rate: 0.3%
Avg BSR: #2,158
Page quality: 0%
Prime: 79%
Sponsored: 14%
Out of stock: 16.7%
Avg brand age: 35 months
Avg seller age: 184 days

Competition & brand share

The top 5 products capture 75% of clicks — a locked-up shelf that new listings rarely crack.

Brands

2 flat

Sellers

236

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

LEGO96%
collect-it.de MY HOME OF CARDS + TOYS4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +12.5% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 65.9×

Open Trend

Top ninjago adventskalender 2023 search terms

lego star wars adventskalender91K/yr +20.3%0.5% conv.
star wars adventskalender34K/yr +54.7%0.3% conv.
lego ninjago adventskalender24K/yr +4.4%0.0% conv.
ninjago adventskalender29K/yr +20.2%0.0% conv.
adventskalender lego star wars15K/yr +173.0%1.7% conv.
lego star wars weihnachten6K/yr +15.3%0.0% conv.
lego adventskalender star wars9K/yr -2.8%1.1% conv.
adventskalender star wars38K/yr +58.6%1.1% conv.
lego star wars adventskalender 202523K/yr -49.7%1.2% conv.
adventskalender lego ninjago9K/yr +15.1%0.0% conv.

All search terms

Top ninjago adventskalender 2023 products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 14 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LEGO Star Wars Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 2 Minifiguren & 5 Droidenfiguren - Kinder Spielset - Geschenk für Jungen ab 6 Jahren & Star Wars Fans - 75418

LEGO€20.564.6★4,697 rev

LEGO Star Wars Adventskalender 2024 18 Mini-Modelle und 6 Charaktere zum Sammeln Vorweihnachtsgeschenk für Jungen & Mädchen ab 6 Jahren Bauspielzeug mit Minifiguren Geschenk zu Weihnachten 75395

LEGO€44.964.7★1,794 rev

LEGO 75366 Star Wars Adventskalender 2023 Weihnachtskalender mit 24 Geschenken darunter 9 Figuren 10 Fahrzeug-Spielzeuge und 5 Mini-Modelle Advents-Geschenk zu Weihnachten für Kinder und Fans

LEGO€38.564.7★2,157 rev

Lego 75418 Star Wars Adventskalender 2025 - Weihnachtskalender mit 24 Überraschungen & 263 Teilen

LEGO€33.434.6★1,098 rev

LEGO Star Wars 75146 - Adventskalender

LEGO€76.204.6★770 rev

Newest

by launch date

Lego 75418 Star Wars Adventskalender 2025 - Weihnachtskalender mit 24 Überraschungen & 263 Teilen

LEGO€33.431,098 rev

8mo ago

LEGO Star Wars Adventskalender 2025 - Weihnachten Spielzeug mit 24 Überraschungen - 2 Minifiguren & 5 Droidenfiguren - Kinder Spielset - Geschenk für Jungen ab 6 Jahren & Star Wars Fans - 75418

LEGO€20.564,697 rev

10mo ago

LEGO Star Wars Adventskalender 2024 18 Mini-Modelle und 6 Charaktere zum Sammeln Vorweihnachtsgeschenk für Jungen & Mädchen ab 6 Jahren Bauspielzeug mit Minifiguren Geschenk zu Weihnachten 75395

LEGO€44.961,794 rev

1y ago

LEGO Star Wars 40658 Millennium Falcon Weihnachtsdiorama ab 8 Jahren

LEGO€34.58219 rev

2y ago

LEGO 75366 Star Wars Adventskalender 2023 Weihnachtskalender mit 24 Geschenken darunter 9 Figuren 10 Fahrzeug-Spielzeuge und 5 Mini-Modelle Advents-Geschenk zu Weihnachten für Kinder und Fans

LEGO€38.562,157 rev

2y ago

What buyers say about ninjago adventskalender 2023

What buyers praise and complain about, mined from review topics.

What buyers love

Geschenk Zweck45%

“Das perfekte Geschenk für Kinder”

Qualität insgesamt25%

“Super Qualität”

Sammlungsobjekte10%

“Für Sammler gut geeignet”

beworben Vs Tatsächliches Produkt10%

“.hält was sie verspricht”

Spaß/Unterhaltungserlebnis5%

“Das tägliche Öffnen der Türchen macht richtig Spaß”

Effizienz5%

“Top produkt, funktioniert gut”

What buyers complain about

Spaß/Unterhaltungserlebnis50%

“Teurer Spaß mit wenig Inhalt”

Qualität insgesamt25%

“Teurer Müll”

Montage/Installation25%

“So zum aufstellen, Unbrauchbar”

Top return reasons

Form/Stil100%

Common questions

Is ninjago adventskalender 2023 profitable to sell on Amazon Germany?: The niche generates €53K/yr across 14 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +12.5%. Flapen's verdict: Skip it (35/100).
How competitive is the ninjago adventskalender 2023 niche?: 2 brands and 236 sellers compete. The top 5 products take 75% of clicks and top 5 brands hold 100% of demand.
What do buyers complain about in ninjago adventskalender 2023?: Top complaints mined from reviews: Spaß/Unterhaltungserlebnis, Qualität insgesamt, Montage/Installation. The return rate is 0.9%.
When does demand for ninjago adventskalender 2023 peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 65.9× the quietest.
What does it cost to enter the ninjago adventskalender 2023 niche?: Listings span €11.66–€91.26; the average listing price is €44.07 (sweet spot $15–$100). The average incumbent carries 1,650 reviews — the moat a new listing must climb.