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Ninjago Adventskalender 2023

Fail

The top 5 brands take 100% of clicks, so Ninjago Adventskalender 2023 is a Fail.

Flapen Score
35
35 / 100
Ranks 1,651 of 2,084 Spielzeug niches · −8 vs the category median of 43
Market size
€53K/yr442K searches / yr
90-day growth
+12.5%search demand this quarter
Competition
75%top-5 click share · 2 brands · 236 sellers

Flapen Score

Ninjago Adventskalender 2023 against its category

The dotted line is the Spielzeug average. Past it, Ninjago Adventskalender 2023 is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Ninjago Adventskalender 2023 market on Amazon at a glance

Shoppers on Amazon Germany searched for Ninjago Adventskalender 2023 442K times last year and spent an estimated €53K. All 2 brands take every click. Demand peaks in Oct–Nov–Dec. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 442K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €53K a year.

Searches, last 12 months
442K
Growth, 90 days vs prior 90
+12.5%
Conversion, latest week
0.3%
Market size, estimated
€53Ka year
Peak month
November65.9× the quietest month
Top search term
lego star wars adventskalender91K searches a year

02 · Price

A sale here is worth €44.07.

Listings sell for €44.07 on average, from €11.66 to €91.26. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 750 to 1,000 of them. At €44.07 that is €33K to €44K a year per listing.

Average price
€44.07inside the $15 to $100 sweet spot
Price range
€11.66–€91.26
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
750–1,000
Revenue per listing a year
€33K–€44K
Returns
0.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

14% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 16.7% of listings are out of stock. The average listing ranks #2,158 within Adventskalender. It carries 1,650 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
14%
Prime listings
79%
Out of stock, average day
16.7%
Average rank
#2,158in Adventskalender
Average rating
4.61 starsAmazon Germany average 4.37 stars
Average reviews
1,650per listing
Listings tracked
14

04 · Newcomers

2 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
35 months

Products

Top Ninjago Adventskalender 2023 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.

Brands

2 flat

Sellers

236

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

75%

Top 20: 100%

Open market

0%

  • Brand 196%
  • Brand 24%

Demand

Ninjago Adventskalender 2023 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KPrime Day '24Spike '24Black Friday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 65.9×

Search terms

Top Ninjago Adventskalender 2023 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • lego star wars adventskalender91K/yr
  • star wars adventskalender34K/yr
  • lego ninjago adventskalender24K/yr
  • ninjago adventskalender29K/yr
  • adventskalender lego star wars15K/yr
  • lego star wars weihnachten6K/yr
  • lego adventskalender star wars9K/yr
  • adventskalender star wars38K/yr
  • lego star wars adventskalender 202523K/yr
  • adventskalender lego ninjago9K/yr

Reviews and returns

What reviews say buyers love and hate about Ninjago Adventskalender 2023

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Geschenk Zweck”
50%of negative reviews mention “Spaß/Unterhaltungserlebnis”
0.9%of orders come back
“Teurer Spaß mit wenig Inhalt”
A buyer, on “Spaß/Unterhaltungserlebnis”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

8 topics

NegativePositive

FAQ

Common Ninjago Adventskalender 2023 questions

Answered from the same tracked data.