Niffler
FailThe top 5 brands take 100% of clicks, so Niffler is a Fail.
- Flapen Score
- 31 / 100Ranks 1,870 of 2,084 Spielzeug niches · −12 vs the category median of 4331
- Market size
- €21K/yr46K searches / yr
- 90-day growth
- -33.1%search demand this quarter
- Competition
- 83%top-5 click share · 5 brands · 101 sellers
Flapen Score
Niffler against its category
The dotted line is the Spielzeug average. Past it, Niffler is stronger. Inside it, weaker.
Market
The Niffler market on Amazon at a glance
Shoppers on Amazon Germany searched for Niffler 46K times last year and spent an estimated €21K. All 5 brands take every click. Flapen scores it 31 out of 100, a Fail.
01 · Demand
An estimated 2.1% of those searches ended in a purchase.
Shoppers searched for this 46K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.
- Searches, last 12 months
- 46K
- Growth, 90 days vs prior 90
- -33.1%
- Conversion, latest week
- 2.1%
- Market size, estimated
- €21Ka year
- Top search term
- niffler32K searches a year
02 · Price
A sale here is worth €22.10.
Listings sell for €22.10 on average, from €10.73 to €37.94. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 100 to 250 of them. At €22.10 that is €2K to €6K a year per listing.
- Average price
- €22.10inside the $15 to $100 sweet spot
- Price range
- €10.73–€37.94
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€6K
- Returns
- 0.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
11% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #3,680 within Hobbys. It carries 1,402 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 11%
- Prime listings
- 89%
- Out of stock, average day
- 7.7%
- Average rank
- #3,680in Hobbys
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,402per listing
- Listings tracked
- 9
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Niffler products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.
Brands
5 flat
Sellers
101
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
83%
Top 20: 100%
Open market
0%
- Brand 169%
- Brand 214%
- Brand 38%
- Brand 45%
- Brand 54%
- Open — no brand owns it (0%)
Demand
Niffler search demand
Weekly searches over the year. Pick a range.
Reviews and returns
What reviews say buyers love and hate about Niffler
We read the reviews and the return reasons for every product selling here.
“Wegen der Lizens wird hier wahrscheinlich der Preis höher sein, als normal”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Niffler questions
Answered from the same tracked data.








