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New Kids Kostüm

soft demand (-72.3% this quarter) — New Kids Kostüm doesn't clear our bar today.

Flapen Score

41
Skip it

Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43

Market size 2Growth 0Conversion 12Competition 69Returns 31Price range 66Avg price 83Brand share 62Review moat 83Quality gap 86
This niche Category average · 2,084 niches

Is New Kids Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, New Kids Kostüm is a €9K/yr Amazon Germany market (53K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Skip it — 41/100.

New Kids Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -72.3% over the last 90 days and 0.9% of searches end in a purchase.

€9K

revenue / yr

Units sold / yr750
Search volume / yr-72.3%53K
Conversion rate0.9%
Avg price€18.03

Who owns the niche?

The top 5 brands hold 68% of demand, so 32% of the market is open.

32%

open market share

Brands · sellers18 · 30
Top-5 product click share44%
Open market32%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 34 products

Sponsored placement65%
New entrants (1y)7· 2 succeeded
Avg rating4.1★
Avg reviews342

Top New Kids Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

€0€351€703€1K€1K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

25%

  • Foxxeo32%
  • Aomig9%
  • Festicy9%
  • TK Gruppe Timo Klingler9%
  • FASCHINFEVER8%
  • YADODO7%

New Kids Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume53KCVR0.9%Products34Brands18Top 5 Brands68%OOS Rate3.9%Rating4.1★Reviews342Avg BSR#395
8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 14.1×

Top New Kids Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • new kids kostüm36K/yr
  • assi kostüm5K/yr
  • new kids kostüm herren7K/yr
  • assi kostüm herren5K/yr

What reviews say buyers love and hate about New Kids Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Preis-Leistungs-Verhältnis27%

Für das Geld völlig ok für einen Abend

Gesamtgröße19%

Größe passt perfekt

Qualität insgesamt16%

Sehr schön Super Qualität

beworben Vs Tatsächliches Produkt7%

Der Anzug sieht exakt so aus wie auf den Produktfotos – perfekt für den authentischen 80er- oder 90er-Jahre-Look

Spaß/Unterhaltungserlebnis5%

Wir hatten sehr viel Spaß mit dem Produkt

What buyers complain about

84% of reviews
Qualität insgesamt30%

Qualität gleich 0

Haltbarkeit12%

Jacke und Hose reißen sofort und sind billigst verarbeitet,

Gesamtgröße11%

VIEL ZU GROSS

Materialqualität10%

Das Material ist eher dünn

Dicke8%

Sehr dünn sonst top

New Kids Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

4.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
61%
2Qualität insgesamt
13%
3Materialqualität
6%
4Dünn
5%
5Nähen/Finish/Polieren
3%

Common New Kids Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores New Kids Kostüm 41/100 on Amazon Germany — Skip it. The niche generates €9K/yr across 34 tracked products. 2 of 7 products launched in the last 360 days are still selling. Search demand moved -72.3% over the last 90 days.
Search demand for New Kids Kostüm on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 14.1× the quietest.