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New Kids Kostüm

Fail

Demand is soft, at -72.3% this quarter, so New Kids Kostüm is a Fail.

Flapen Score
41
41 / 100
Ranks 1,212 of 2,084 Spielzeug niches · −2 vs the category median of 43
Market size
€9K/yr53K searches / yr
90-day growth
-72.3%search demand this quarter
Competition
44%top-5 click share · 18 brands · 30 sellers

Flapen Score

New Kids Kostüm against its category

The dotted line is the Spielzeug average. Past it, New Kids Kostüm is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The New Kids Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for New Kids Kostüm 53K times last year and spent an estimated €9K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Feb–Mar. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €9K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-72.3%
Conversion, latest week
0.9%
Market size, estimated
€9Ka year
Peak month
February14.1× the quietest month
Top search term
new kids kostüm36K searches a year

02 · Price

A sale here is worth €18.03.

Listings sell for €18.03 on average, from €5.68 to €32.76. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €18.03 that is €0 to €2K a year per listing.

Average price
€18.03inside the $15 to $100 sweet spot
Price range
€5.68–€32.76
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
4.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

65% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 3.9% of listings are out of stock. The average listing ranks #395 within Kostüme. It carries 342 reviews at 4.13 stars, so a new listing needs social proof before a better product.

Sponsored listings
65%
Prime listings
85%
Out of stock, average day
3.9%
Average rank
#395in Kostüme
Average rating
4.13 starsAmazon Germany average 4.37 stars
Average reviews
342per listing
Listings tracked
34

04 · Newcomers

2 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
2Amazon's first-year sales bar
Average brand age
32 months

Products

Top New Kids Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

18 falling

Sellers

30

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

25%

  • Brand 132%
  • Brand 29%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

New Kids Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

8K6KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 14.1×

Search terms

Top New Kids Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • new kids kostüm36K/yr
  • assi kostüm5K/yr
  • new kids kostüm herren7K/yr
  • assi kostüm herren5K/yr

Reviews and returns

What reviews say buyers love and hate about New Kids Kostüm

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Preis-Leistungs-Verhältnis”
30%of negative reviews mention “Qualität insgesamt”
4.5%of orders come back
“Qualität gleich 0”
A buyer, on “Qualität insgesamt”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common New Kids Kostüm questions

Answered from the same tracked data.