Is naruto figuren profitable to sell on Amazon Germany?

The niche generates €66K/yr across 90 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).

How competitive is the naruto figuren niche?

19 brands and 293 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 86% of demand.

What do buyers complain about in naruto figuren?

Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.

When does demand for naruto figuren peak?

Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.

What does it cost to enter the naruto figuren niche?

Listings span €4.99–€126.51; the average listing price is €21.29 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.

naruto figuren

Skip it

Weak search conversion (0.7%) — this niche doesn't clear our bar today.

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Competition

Great24%

top-5 click share — an open shelf

Avg price

Great€21.29

avg listing price — sweet spot $15–$100

Price range

Good€4.99–€126.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good1,287.72

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay86%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad€66K

€66K/yr · 438K searches

Growth

Bad-27.0%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, naruto figuren is a €66K/yr Amazon Germany market (438K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

naruto figuren market data

Units sold / yr: 6K–8K; avg 0–100/product
Revenue / yr: €128K–€170K; units × avg price
Conversion rate: 0.7%
Avg BSR: #1,530
Page quality: 0%
Prime: 91%
Sponsored: 22%
Out of stock: 3.5%
Avg brand age: 32 months
Avg seller age: 173 days

Competition & brand share

Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.

Brands

19 flat

Sellers

293

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

24%

Top 20: 59%

Open market

12%

Funko54%
BANDAI13%
ABYSTYLE9%
Banpresto6%
BARRADO4%
Comansi3%
Open — no brand owns it (13 brands, 12%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -27.0% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Open Trend

Top naruto figuren search terms

naruto figuren175K/yr -23.1%0.6% conv.
naruto funko pop68K/yr -32.1%1.0% conv.
funko pop naruto64K/yr -31.2%1.0% conv.
naruto figur31K/yr -6.9%0.5% conv.
funko mystery minis13K/yr -15.4%2.2% conv.
naruto kuscheltier10K/yr -25.3%1.2% conv.
banpresto naruto9K/yr -17.9%0.1% conv.
itachi funko pop9K/yr -44.6%1.7% conv.
kurama8K/yr -29.3%0.6% conv.
anime figuren naruto10K/yr -34.0%0.2% conv.

All search terms

Top naruto figuren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bandai - Anime Heroes - Figur Naruto Uzumaki (Final Battle) - Offizielle Lizenz Naruto Shippuden - Gelenkige Naruto-Figur 17 cm - Manga Actionfigur - Spielzeug für Kinder ab 4 Jahren - 36964

BANDAI€20.454.5★7,866 rev

Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler

Funko€11.784.6★7,248 rev

Funko Pop! Animation: Naruto: Shippuden - Kakashi Hatake - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler

Funko€12.694.7★10,530 rev

Funko Mystery Mini - Naruto - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display

Funko€5.824.7★439 rev

Funko Pop! Animation: Naruto - Itachi Uchiha - (Young) - Naruto Shippuden - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans

Funko€12.304.7★760 rev

Newest

by launch date

Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung

Funko€12.8250 rev

6mo ago

Naruto Shippuden - Figurine Madara

ABYSTYLE€33.9711 rev

7mo ago

Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler

Funko€6.57243 rev

8mo ago

Naruto Combination Battle PVC Statue Gaara 12 cm

Banpresto€29.358 rev

9mo ago

Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard

Funko€13.06287 rev

1y ago

What buyers say about naruto figuren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Das Produkt ist super verarbeitet, angenehm flauschig und von hoher Qualität”

Geschenk Zweck18%

“Geschenk”

beworben Vs Tatsächliches Produkt10%

“Erfüllt seinen Zweck”

Design insgesamt6%

“Sieht super aus”

Preis-Leistungs-Verhältnis6%

“Kauf lohnt sich”

Sammlungsobjekte5%

“Sieht im Regal gut aus”

Farbe5%

“ist detailreich koloriert”

Gesamtgröße5%

“Passt”

Gravur/Malerei/Sublimieren3%

“Echt coole Figur, sehr gut bemalt”

Spaß/Unterhaltungserlebnis2%

“Kinder freuen sich sehr”

What buyers complain about

Preis-Leistungs-Verhältnis23%

“Leider hat mir nur eine Figur gefallen und der Wert meiner Box lag bei ca. 50€”

Gesamtgröße18%

“klein”

beworben Vs Tatsächliches Produkt10%

“Anders auf Foto wie in echt”

Haltbarkeit10%

“leider nach einer Weile kaputt geht.”

Qualität insgesamt10%

“Müll”

Geschenk Zweck10%

“Ein teures Plastikgeschenk”

Materialqualität10%

“Viel Plastik, wirkt billig und nicht gut verarbeitet”

Top return reasons

Gesamtgröße18%

Defekt Material/Teile17%

Qualität insgesamt15%

Produktzustand9%

beworben Vs Tatsächliches Produkt6%

Haftung/Klebrigkeit5%

Materialqualität4%

Geschenk Zweck4%

Kratzfestigkeit3%

Haltbarkeit3%

Common questions

Is naruto figuren profitable to sell on Amazon Germany?: The niche generates €66K/yr across 90 tracked products. 1 of 17 products launched in the last 360 days are still selling. 90-day search growth is -27.0%. Flapen's verdict: Skip it (45/100).
How competitive is the naruto figuren niche?: 19 brands and 293 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 86% of demand.
What do buyers complain about in naruto figuren?: Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Gesamtgröße, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.
When does demand for naruto figuren peak?: Demand peaks in Nov–Dec; the busiest month runs 2.7× the quietest.
What does it cost to enter the naruto figuren niche?: Listings span €4.99–€126.51; the average listing price is €21.29 (sweet spot $15–$100). The average incumbent carries 1,288 reviews — the moat a new listing must climb.