Naruto
Naruto shows low returns (0.8%), but weak search conversion (0.6%) keeps it on the watch list.
Flapen Score
Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 43
Is Naruto profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Naruto is a €192K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Naruto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -28.8% over the last 90 days and 0.6% of searches end in a purchase.
€192K
revenue / yr
Who owns the niche?
The top 5 brands hold 60% of demand, so 40% of the market is open.
40%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 76 products
Top Naruto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
- Price
- €16.86
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Funko Mystery Mini - Naruto - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
- Price
- €5.82
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 1y ago
Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)
- Price
- €39.23
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago
Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler
- Price
- €11.78
- Rating
- 4.6/5
- Reviews
- 7,248
- Age
- 6y ago
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €6.57
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago
Trending
90-day click momentumTextilhandel Hering Jacke - Familie Uchiha (Schwarz M)
- Price
- €39.23
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago
Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
- Price
- €16.86
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz 5XL)
- Price
- €31.64
- Rating
- 4.1/5
- Reviews
- 2,303
- Age
- 5y ago
Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz M)
- Price
- €31.64
- Rating
- 4.1/5
- Reviews
- 2,303
- Age
- 5y ago
Comic Studio | Naruto Shippuden T-Shirt | Offizielles Artikel | Naruto Uzumaki & Sasuke Uchiha | Unisex | Schwarz | S
- Price
- €16.48
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.82
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 6mo ago
Naruto Shippuden - Figurine Madara
- Price
- €33.97
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €6.57
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago
Winning Moves Wer ist es? Naruto Edition - Wer ist es Spiel Naruto Brettspiel für Kinder - Fanartikel - Gesellschaftsspiele für Familien - 2 Spieler ab 8+ Jahren - Deutsch
- Price
- €15.45
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 11mo ago
Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard
- Price
- €13.06
- Rating
- 4.8/5
- Reviews
- 287
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.
Brands
35 falling
Sellers
277
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
24%
Top 20: 56%
Open market
36%
- Funko32%
- comic studio10%
- Moshtashio6%
- BANDAI6%
- Textilhandel Hering5%
- ABYSTYLE4%
Naruto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Dec · busiest ÷ quietest = 2.0×
Top Naruto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- naruto972K/yr
- naruto figuren175K/yr
- naruto shippuden101K/yr
- naruto funko pop68K/yr
- narut47K/yr
- funko pop naruto64K/yr
- naruto merch58K/yr
- naruto figur31K/yr
- naruto deko10K/yr
- naruto blind box7K/yr
What reviews say buyers love and hate about Naruto
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Super Qualität”
“Super Geschenk”
“so befriedigend macht.”
“Alles wie beschrieben”
“Cooles Design der Karten”
What buyers complain about
76% of reviews“Fällt kleiner aus”
“Wert nicht mehr als 30€”
“Anders auf Foto wie in echt”
“Leider konnte mich die Kartenqualität nicht vollständig überzeugen”
“sehr unpraktisch”
Naruto return rate & reasons
Why buyers send it back, as a share of all return requests.
0.8%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Naruto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
