naruto
Worth a lookShows low returns (0.8%), but weak search conversion (0.6%) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Competition
Great24%top-5 click share — an open shelf
Avg price
Great€20.46avg listing price — sweet spot $15–$100
Brand share
Great60%top-5 brand share — no brand owns this niche
Price range
Good€1.89–€126.51cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,479.92avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay€192K€192K/yr · 1.6M searches
Growth
Bad-28.8%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, naruto is a €192K/yr Amazon Germany market (1.6M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Dec. Verdict: Worth a look — 53/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
naruto market data
- Units sold / yr
- 13K–15K
- avg 100–250/product
- Revenue / yr
- €256K–€307K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #1,045
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 47%
- Out of stock
- 3.6%
- Avg brand age
- 36 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (24% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
277
Top-5 brand share
60%
Top 20: 90%
Top-5 click share
24%
Top 20: 56%
Open market
36%
- Funko32%
- comic studio10%
- Moshtashio6%
- BANDAI6%
- Textilhandel Hering5%
- ABYSTYLE4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -28.8% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 2.0×
Top naruto search terms
- naruto972K/yr
- naruto figuren175K/yr
- naruto shippuden101K/yr
- naruto funko pop68K/yr
- narut47K/yr
- funko pop naruto64K/yr
- naruto merch58K/yr
- naruto figur31K/yr
- naruto deko10K/yr
- naruto blind box7K/yr
Top naruto products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
comic studio€16.864.4★42 rev
Funko Mystery Mini - Naruto - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
Funko€5.824.7★439 rev
Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)
Textilhandel Hering€39.235.0★4 rev
Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler
Funko€11.784.6★7,248 rev
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€6.574.8★243 rev
Newest
by launch date
Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€12.8250 rev
Naruto Shippuden - Figurine Madara
ABYSTYLE€33.9711 rev
Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
Funko€6.57243 rev
Winning Moves Wer ist es? Naruto Edition - Wer ist es Spiel Naruto Brettspiel für Kinder - Fanartikel - Gesellschaftsspiele für Familien - 2 Spieler ab 8+ Jahren - Deutsch
Winning Moves€15.4536 rev
Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard
Funko€13.06287 rev
Trending
90-day click momentumTextilhandel Hering Jacke - Familie Uchiha (Schwarz M)
Textilhandel Hering€39.235.0★
Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
comic studio€16.864.4★
Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz 5XL)
Moshtashio€31.644.1★
Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz M)
Moshtashio€31.644.1★
Comic Studio | Naruto Shippuden T-Shirt | Offizielles Artikel | Naruto Uzumaki & Sasuke Uchiha | Unisex | Schwarz | S
comic studio€16.484.4★
What buyers say about naruto
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Super Geschenk”
“so befriedigend macht.”
“Alles wie beschrieben”
“Cooles Design der Karten”
“Mir gefällt besonders die kleine Größe, da ich Miniaturen liebe”
“Die ist wirklich flauschig”
“schöner Blauton”
“Sehr lecker”
“Scbön flauschig”
What buyers complain about
“Fällt kleiner aus”
“Wert nicht mehr als 30€”
“Anders auf Foto wie in echt”
“Leider konnte mich die Kartenqualität nicht vollständig überzeugen”
“sehr unpraktisch”
“Sieht aus wie benutzt”
“Ohne Farbe”
“Ein teures Plastikgeschenk”
“Ist sehr mangelhaft vom Druck”
“Aber leider löst sich der Faden am Rand nach ner zeit deswegen 1 Stern abzug”
Top return reasons
Common questions
- Is naruto profitable to sell on Amazon Germany?
- The niche generates €192K/yr across 76 tracked products. 2 of 14 products launched in the last 360 days are still selling. 90-day search growth is -28.8%. Flapen's verdict: Worth a look (53/100).
- How competitive is the naruto niche?
- 35 brands and 277 sellers compete. The top 5 products take 24% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in naruto?
- Top complaints mined from reviews: Gesamtgröße, Preis-Leistungs-Verhältnis, beworben Vs Tatsächliches Produkt. The return rate is 0.8%.
- When does demand for naruto peak?
- Demand peaks in Dec; the busiest month runs 2.0× the quietest.
- What does it cost to enter the naruto niche?
- Listings span €1.89–€126.51; the average listing price is €20.46 (sweet spot $15–$100). The average incumbent carries 1,480 reviews — the moat a new listing must climb.