Naruto
MaybeAn estimated 0.8% of orders come back. But buyers convert on only 0.6% of searches, so Naruto is a Maybe.
- Flapen Score
- 53 / 100Top 15% of 2,084 Spielzeug niches · +10 vs the category median of 4353
- Market size
- €192K/yr1.6M searches / yr
- 90-day growth
- -28.8%search demand this quarter
- Competition
- 24%top-5 click share · 35 brands · 277 sellers
Flapen Score
Naruto against its category
The dotted line is the Spielzeug average. Past it, Naruto is stronger. Inside it, weaker.
Market
The Naruto market on Amazon at a glance
Shoppers on Amazon Germany searched for Naruto 1.6M times last year and spent an estimated €192K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €192K a year.
- Searches, last 12 months
- 1.6M
- Growth, 90 days vs prior 90
- -28.8%
- Conversion, latest week
- 0.6%
- Market size, estimated
- €192Ka year
- Peak month
- December2.0× the quietest month
- Top search term
- naruto972K searches a year
02 · Price
A sale here is worth €20.46.
Listings sell for €20.46 on average, from €1.89 to €126.51. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €20.46 that is €2K to €5K a year per listing.
- Average price
- €20.46inside the $15 to $100 sweet spot
- Price range
- €1.89–€126.51
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 13K–15K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €2K–€5K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
47% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #1,045 within Hobbys. It carries 1,480 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 95%
- Out of stock, average day
- 3.6%
- Average rank
- #1,045in Hobbys
- Average rating
- 4.51 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,480per listing
- Listings tracked
- 76
04 · Newcomers
2 of last year's 14 launches cleared the first-year sales bar.
14 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 14
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Naruto products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
- Price
- €16.86
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

Funko Mystery Mini - Naruto - 1 of 12 to Collect - Styles Vary- Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans und Display
- Price
- €5.82
- Rating
- 4.7/5
- Reviews
- 439
- Age
- 1y ago

Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)
- Price
- €39.23
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Funko Pop! Animation: Naruto - Naruto Uzumaki Running - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans - Modellfigur Für Sammler
- Price
- €11.78
- Rating
- 4.6/5
- Reviews
- 7,248
- Age
- 6y ago

Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €6.57
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago
Trending
estimated 90-day click momentum
Textilhandel Hering Jacke - Familie Uchiha (Schwarz M)
- Price
- €39.23
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 5y ago

Comic Studio | Naruto T-Shirt | Offizielles Artikel | Itachi Uchiha | Unisex | Schwarz | L
- Price
- €16.86
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz 5XL)
- Price
- €31.64
- Rating
- 4.1/5
- Reviews
- 2,303
- Age
- 5y ago

Moshtashio Kapuzenpullover für Herren Patchwork Hoodie mit Kontrastfarbe Langarm Basic Sweatshirt Pullover mit Kapuze(Schwarz M)
- Price
- €31.64
- Rating
- 4.1/5
- Reviews
- 2,303
- Age
- 5y ago

Comic Studio | Naruto Shippuden T-Shirt | Offizielles Artikel | Naruto Uzumaki & Sasuke Uchiha | Unisex | Schwarz | S
- Price
- €16.48
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Newest
by launch date
Funko POP! Animation: Naruto Classic - Gaara - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
- Price
- €12.82
- Rating
- 4.3/5
- Reviews
- 50
- Age
- 6mo ago

Naruto Shippuden - Figurine Madara
- Price
- €33.97
- Rating
- 4.8/5
- Reviews
- 11
- Age
- 7mo ago

Funko Bitty POP! Town: Naruto Shippuden - Ichiraku Ramen - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler
- Price
- €6.57
- Rating
- 4.8/5
- Reviews
- 243
- Age
- 8mo ago

Winning Moves Wer ist es? Naruto Edition - Wer ist es Spiel Naruto Brettspiel für Kinder - Fanartikel - Gesellschaftsspiele für Familien - 2 Spieler ab 8+ Jahren - Deutsch
- Price
- €15.45
- Rating
- 4.6/5
- Reviews
- 36
- Age
- 11mo ago

Funko Naruto Sasuke Uchiha Vinyl Figur 1965 None Pop! Standard
- Price
- €13.06
- Rating
- 4.8/5
- Reviews
- 287
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 24% of clicks, no more. An open shelf where new products get seen.
Brands
35 falling
Sellers
277
Est. top-5 brand share
60%
Top 20: 90%
Est. top-5 click share
24%
Top 20: 56%
Open market
36%
- Funko32%
- comic studio10%
- Moshtashio6%
- BANDAI6%
- Textilhandel Hering5%
- ABYSTYLE4%
Demand
Naruto search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 2.0×
Search terms
Top Naruto search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- naruto972K/yr
- naruto figuren175K/yr
- naruto shippuden101K/yr
- naruto funko pop68K/yr
- narut47K/yr
- funko pop naruto64K/yr
- naruto merch58K/yr
- naruto figur31K/yr
- naruto deko10K/yr
- naruto blind box7K/yr
Reviews and returns
What reviews say buyers love and hate about Naruto
We read the reviews and the return reasons for every product selling here.
“Fällt kleiner aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Naruto questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








