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Nähset Kinder

Fail

Demand is soft, at -46.3% this quarter, so Nähset Kinder is a Fail.

Flapen Score
45
45 / 100
Top 42% of 2,084 Spielzeug niches · +2 vs the category median of 43
Market size
€87K/yr280K searches / yr
90-day growth
-46.3%search demand this quarter
Competition
46%top-5 click share · 25 brands · 99 sellers

Flapen Score

Nähset Kinder against its category

The dotted line is the Spielzeug average. Past it, Nähset Kinder is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nähset Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Nähset Kinder 280K times last year and spent an estimated €87K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 2.5% of those searches ended in a purchase.

Shoppers searched for this 280K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.5% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €87K a year.

Searches, last 12 months
280K
Growth, 90 days vs prior 90
-46.3%
Conversion, latest week
2.5%
Market size, estimated
€87Ka year
Peak month
December4.7× the quietest month
Top search term
nähset kinder130K searches a year

02 · Price

A sale here is worth €12.52.

Listings sell for €12.52 on average, from €4.68 to €24.94. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At €12.52 that is €1K to €3K a year per listing.

Average price
€12.52under the $15 to $100 sweet spot
Price range
€4.68–€24.94
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
€1K–€3K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #83 within Kunst & Handwerk. It carries 2,596 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
97%
Out of stock, average day
8.4%
Average rank
#83in Kunst & Handwerk
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
2,596per listing
Listings tracked
34

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Nähset Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

25 rising

Sellers

99

Top-5 brand share

60%

Top 20: 95%

Top-5 click share

46%

Top 20: 86%

Open market

35%

  • Brand 127%
  • Brand 217%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Nähset Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.7×

Search terms

Top Nähset Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nähset kinder130K/yr
  • nähen kinder52K/yr
  • nähen für kinder14K/yr
  • kinder nähset15K/yr
  • nähset kinder ab 10 jahre16K/yr
  • nähset kinder ab 8 jahre6K/yr
  • nähset für kinder9K/yr
  • kuscheltier nähen set7K/yr
  • nähen kinder ab 87K/yr
  • kinder nähen6K/yr

Reviews and returns

What reviews say buyers love and hate about Nähset Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Nähen/Finish/Polieren”
28%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Ist jetzt nicht die beste Qualität”
A buyer, on “Qualität insgesamt”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Nähset Kinder questions

Answered from the same tracked data.