Nachziehspielzeug Ab 1 Jahr
FailDemand is soft, at -28.0% this quarter, so Nachziehspielzeug Ab 1 Jahr is a Fail.
- Flapen Score
- 40 / 100Ranks 1,295 of 2,084 Spielzeug niches · −3 vs the category median of 4340
- Market size
- €65K/yr194K searches / yr
- 90-day growth
- -28.0%search demand this quarter
- Competition
- 45%top-5 click share · 7 brands · 140 sellers
Flapen Score
Nachziehspielzeug Ab 1 Jahr against its category
The dotted line is the Spielzeug average. Past it, Nachziehspielzeug Ab 1 Jahr is stronger. Inside it, weaker.
Market
The Nachziehspielzeug Ab 1 Jahr market on Amazon at a glance
Shoppers on Amazon Germany searched for Nachziehspielzeug Ab 1 Jahr 194K times last year and spent an estimated €65K. The top 5 brands take 94% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 40 out of 100, a Fail.
01 · Demand
An estimated 2.6% of those searches ended in a purchase.
Shoppers searched for this 194K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.6% of those searches ended in a purchase. Searches in the last 90 days moved -28.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.
- Searches, last 12 months
- 194K
- Growth, 90 days vs prior 90
- -28.0%
- Conversion, latest week
- 2.6%
- Market size, estimated
- €65Ka year
- Peak month
- December3.6× the quietest month
- Top search term
- nachziehtiere ab 1 jahr56K searches a year
02 · Price
A sale here is worth €12.71.
Listings sell for €12.71 on average, from €7.12 to €30.88. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 100 to 250 of them. At €12.71 that is €1K to €3K a year per listing.
- Average price
- €12.71under the $15 to $100 sweet spot
- Price range
- €7.12–€30.88
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €1K–€3K
- Returns
- 1.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
73% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #140 within Baby- & Kleinkindspielzeug. It carries 1,319 reviews at 4.54 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 73%
- Prime listings
- 100%
- Out of stock, average day
- 1.7%
- Average rank
- #140in Baby- & Kleinkindspielzeug
- Average rating
- 4.54 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,319per listing
- Listings tracked
- 33
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 47 months
Products
Top Nachziehspielzeug Ab 1 Jahr products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 16, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Hape Nachziehfrosch Fridolien Nachziehspielzeug aus Holz fröhliches Lauflern- und Motorikspielzeug fördert Bewegung Koordination und spielerisches Lernen für Kinder ab 12 Monaten
- Price
- €8.09
- Rating
- 4.6/5
- Reviews
- 4,185
- Age
- 7y ago

Hape Nachziehhund Pepe Holz Nachziehspielzeug Lauflern-Begleiter zur Förderung von Motorik und Selbstvertrauen ab 12 Monaten
- Price
- €14.91
- Rating
- 4.7/5
- Reviews
- 12,350
- Age
- 13y ago

Selecta 62026 Nico Nachzieh Hund Schiebe-und Nachziehspielzeug 1 Jahr to 3 Jahre aus Holz 12 cm
- Price
- €9.73
- Rating
- 4.7/5
- Reviews
- 1,976
- Age
- 8y ago

Eichhorn Nachzieh-Grashüpfer mit beweglichen Beinen und geräuschlosen Silikonrädern idealer Begleiter für die ersten Schritte 16 cm lang aus 100% FSC Zertifiziertem Sperrholz ab 1 Jahr
- Price
- €8.59
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

Eichhorn 100002231 NachziehStecktier mit 4 versch. Steckbausteinen Birkenholzspielzeug mit Bewegung für Kinder ab 1 Jahr Größe: 15x24x19 5cm
- Price
- €15.77
- Rating
- 4.7/5
- Reviews
- 1,830
- Age
- 9y ago
Trending
estimated 90-day click momentum
Hape Nachziehspielzeug Krokodil Croc Holzspielzeug für Kleinkinder Lauflern- und Motorikspielzeug fördert Bewegung Koordination und erstes Rollenspiel ab 12 Monaten
- Price
- €16.63
- Rating
- 4.7/5
- Reviews
- 12,350
- Age
- 13y ago

Eichhorn Nachzieh-Grashüpfer mit beweglichen Beinen und geräuschlosen Silikonrädern idealer Begleiter für die ersten Schritte 16 cm lang aus 100% FSC Zertifiziertem Sperrholz ab 1 Jahr
- Price
- €8.59
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

small foot Nachziehtier Dino Nachziehspielzeug aus FSC 100%-zertifiziertem Holz für Kinder ab 12 Monaten 12613
- Price
- €13.21
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

small Foot Nachziehtier Elefant mit Knisterohren aus Holz Nachziehspielzeug mit gummierten Rädern fördert Motorik und Laufenlernen für Kinder ab 1 Jahr 12624 Grau
- Price
- €10.71
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 1y ago

goki 54865 Ziehtier Pferd Lifestyl Malve aus Holz Nachzieh-Spielzeug mit Tiermotiv Lernspielzeug inklusive Schnur Babyspielzeug fördert Koordination und Motorik 15cm x 5cm x 15cm ab 1 Jahr
- Price
- €9.36
- Rating
- 4.5/5
- Reviews
- 8
- Age
- 4y ago
Newest
by launch date
small Foot Nachziehtier Elefant mit Knisterohren aus Holz Nachziehspielzeug mit gummierten Rädern fördert Motorik und Laufenlernen für Kinder ab 1 Jahr 12624 Grau
- Price
- €10.71
- Rating
- 4.5/5
- Reviews
- 392
- Age
- 1y ago

Eichhorn Nachzieh-Grashüpfer mit beweglichen Beinen und geräuschlosen Silikonrädern idealer Begleiter für die ersten Schritte 16 cm lang aus 100% FSC Zertifiziertem Sperrholz ab 1 Jahr
- Price
- €8.59
- Rating
- 4.4/5
- Reviews
- 36
- Age
- 1y ago

small foot Nachziehtier Dino Nachziehspielzeug aus FSC 100%-zertifiziertem Holz für Kinder ab 12 Monaten 12613
- Price
- €13.21
- Rating
- 4.8/5
- Reviews
- 26
- Age
- 1y ago

Selecta 62101 Tita Nachzieh-Elefant aus Holz 14 cm
- Price
- €10.03
- Rating
- 4.7/5
- Reviews
- 14
- Age
- 2y ago

Selecta 62100 Henny Hoppel Nachzieh-Hase aus Holz 13 cm
- Price
- €11.09
- Rating
- 4.7/5
- Reviews
- 27
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 45% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 falling
Sellers
140
Est. top-5 brand share
94%
Top 20: 100%
Est. top-5 click share
45%
Top 20: 86%
Open market
2%
- Selecta34%
- Hape34%
- Eichhorn15%
- Small Foot8%
- goki3%
- WOODENFUN3%
- Open — no brand owns it (1 brand, 2%)
Demand
Nachziehspielzeug Ab 1 Jahr search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.6×
Search terms
Top Nachziehspielzeug Ab 1 Jahr search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- nachziehtiere ab 1 jahr56K/yr
- nachziehtier28K/yr
- nachziehspielzeug19K/yr
- selecta spielzeug baby21K/yr
- selecta19K/yr
- ziehtiere ab 1 jahr11K/yr
- nachziehspielzeug ab 1 jahr11K/yr
- ziehtier6K/yr
- nachziehtier holz5K/yr
- hinterherzieh spielzeug ab 1 jahr5K/yr
Reviews and returns
What reviews say buyers love and hate about Nachziehspielzeug Ab 1 Jahr
We read the reviews and the return reasons for every product selling here.
“Miserable Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Nachziehspielzeug Ab 1 Jahr questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








