Is My Little Pony profitable to sell on Amazon Germany?

Flapen scores My Little Pony 46 out of 100 on Amazon Germany, a Fail. Shoppers spend €79K a year across 46 tracked products. 3 of the 11 products launched in the last year cleared the first-year sales bar. Search demand grew -19.6% in the last 90 days.

How competitive is the My Little Pony niche on Amazon Germany?

14 brands and 141 sellers compete in My Little Pony on Amazon Germany. The top 5 My Little Pony products take 34% of clicks, and the top 5 brands take 84%.

What do buyers complain about in My Little Pony?

My Little Pony buyers on Amazon Germany complain most about Qualität insgesamt, Materialqualität, and Defekt Material/Teile. An estimated 0.8% of orders come back.

When does demand for My Little Pony peak?

Search demand for My Little Pony on Amazon Germany peaks in Nov–Dec, and the busiest month runs 2.0× the quietest.

What does it cost to enter the My Little Pony niche?

My Little Pony sells for €15.67 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €2.38 to €47.72. The average product has 607 reviews, the count a new listing must catch up to.

My Little Pony

Fail

Buyers convert on only 0.5% of searches, so My Little Pony is a Fail.

Flapen Score: 46
46 / 100Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size: €79K/yr966K searches / yr
90-day growth: -19.6%search demand this quarter
Competition: 34%top-5 click share · 14 brands · 141 sellers

Flapen Score

My Little Pony against its category

The dotted line is the Spielzeug average. Past it, My Little Pony is stronger. Inside it, weaker.

46Fail

This niche Category average

See the method

Market

The My Little Pony market on Amazon at a glance

Shoppers on Amazon Germany searched for My Little Pony 966K times last year and spent an estimated €79K. The top 5 brands take 84% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 966K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months: 966K
Growth, 90 days vs prior 90: -19.6%
Conversion, latest week: 0.5%
Market size, estimated: €79Ka year
Peak month: November2.0× the quietest month
Top search term: my little pony675K searches a year

02 · Price

A sale here is worth €15.67.

Listings sell for €15.67 on average, from €2.38 to €47.72. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €15.67 that is €0 to €2K a year per listing.

Average price: €15.67inside the $15 to $100 sweet spot
Price range: €2.38–€47.72
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 5K–6K
Units per listing a year: 0–100
Revenue per listing a year: €0–€2K
Returns: 0.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

43% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #682 within Puppen & Zubehör. It carries 607 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings: 43%
Prime listings: 96%
Out of stock, average day: 16.0%
Average rank: #682in Puppen & Zubehör
Average rating: 4.50 starsAmazon Germany average 4.37 stars
Average reviews: 607per listing
Listings tracked: 46

04 · Newcomers

3 of last year's 11 launches cleared the first-year sales bar.

11 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 11
Successful launches: 3Amazon's first-year sales bar
Average brand age: 35 months

Products

Top My Little Pony products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

14 rising

Sellers

141

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

34%

Top 20: 76%

Open market

11%

Brand 154%
Brand 211%
Brand 39%
Brand 45%
Brand 55%
Brand 64%
Open — no brand owns it (8 brands, 11%)

Demand

My Little Pony search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Nov, Dec · busiest ÷ quietest = 2.0×

Search terms

Top My Little Pony search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

my little pony675K/yr -20.0%0.3% conv.
my little pony figuren104K/yr -22.8%0.9% conv.
pony62K/yr -13.7%0.1% conv.
my little pony spielzeug43K/yr -11.9%0.7% conv.
mlp18K/yr -11.2%0.0% conv.
my little pony retro15K/yr -33.3%0.4% conv.
mein kleines pony13K/yr -25.1%0.5% conv.
little pony12K/yr -27.9%0.7% conv.
pony spielzeug11K/yr -20.8%0.6% conv.
my little pon6K/yr -13.7%0.0% conv.

Reviews and returns

What reviews say buyers love and hate about My Little Pony

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”

13%of negative reviews mention “Qualität insgesamt”

0.8%of orders come back

“schlechte Qualität”

A buyer, on “Qualität insgesamt”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common My Little Pony questions

Answered from the same tracked data.

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