Mühle Spiel
FailThe top 5 brands take 98% of clicks, so Mühle Spiel is a Fail.
- Flapen Score
- 44 / 100Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 4344
- Market size
- €501K/yr586K searches / yr
- 90-day growth
- -38.1%search demand this quarter
- Competition
- 67%top-5 click share · 7 brands · 140 sellers
Flapen Score
Mühle Spiel against its category
The dotted line is the Spielzeug average. Past it, Mühle Spiel is stronger. Inside it, weaker.
Market
The Mühle Spiel market on Amazon at a glance
Shoppers on Amazon Germany searched for Mühle Spiel 586K times last year and spent an estimated €501K. The top 5 brands take 98% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 5.0% of those searches ended in a purchase.
Shoppers searched for this 586K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -38.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €501K a year.
- Searches, last 12 months
- 586K
- Growth, 90 days vs prior 90
- -38.1%
- Conversion, latest week
- 5.0%
- Market size, estimated
- €501Ka year
- Peak month
- December4.9× the quietest month
- Top search term
- spielesammlung256K searches a year
02 · Price
A sale here is worth €16.95.
Listings sell for €16.95 on average, from €8.98 to €26.71. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 1,500 to 2,000 of them. At €16.95 that is €25K to €34K a year per listing.
- Average price
- €16.95inside the $15 to $100 sweet spot
- Price range
- €8.98–€26.71
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 25K–30K
- Units per listing a year
- 1,500–2,000
- Revenue per listing a year
- €25K–€34K
- Returns
- 1.2%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
47% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #371 within Brettspiele. It carries 2,091 reviews at 4.49 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 47%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #371in Brettspiele
- Average rating
- 4.49 starsAmazon Germany average 4.37 stars
- Average reviews
- 2,091per listing
- Listings tracked
- 15
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Mühle Spiel products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Schmidt Spiele 49147 - Spielesammlung MIt 100 Spielmöglichkeiten
- Price
- €14.15
- Rating
- 4.7/5
- Reviews
- 11,169
- Age
- 21y ago

Ravensburger Spielesammlung 27293 Familienspiele 2022 D - Spielesammlung für die ganze Familie Spiel für Kinder und Erwachsene ab 4 Jahren für 2-10 Spieler
- Price
- €25.36
- Rating
- 4.8/5
- Reviews
- 343
- Age
- 4y ago

Schmidt Spiele 49120 Spiele Klassiker Spielesammlung 2 bis 6 Spieler
- Price
- €13.71
- Rating
- 4.7/5
- Reviews
- 4,122
- Age
- 19y ago

Schmidt Spiele 49189 Kinderspiele Klassiker Kinderspielesammlung bunt
- Price
- €12.13
- Rating
- 4.7/5
- Reviews
- 5,020
- Age
- 7y ago

EUROtops Spielbrett-Set aus Holz 8 Klassische Gesellschaftsspiele in Holzkiste Schach Dame Backgammon Domino Mikado Kartenspiel
- Price
- €14.84
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4mo ago
Trending
estimated 90-day click momentum
EUROtops Spielbrett-Set aus Holz 8 Klassische Gesellschaftsspiele in Holzkiste Schach Dame Backgammon Domino Mikado Kartenspiel
- Price
- €14.84
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4mo ago

Schmidt Spiele 49188 150er Kompakt Spielesammlung
- Price
- €12.57
- Rating
- 4.2/5
- Reviews
- 1,734
- Age
- 8y ago

Schmidt 49195 Spielesammlung mit 300 Spielemöglichkeiten Rot
- Price
- €22.21
- Rating
- 4.2/5
- Reviews
- 51
- Age
- 5y ago

Engelhart - 350270-BW - Nine Men Morris - Mühlespiel aus Holz - Ökologisches Gesellschaftsspiel - 2 Spieler - 3 cm x 13 8 cm x 13 8 cm
- Price
- €13.28
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

Ravensburger Spielesammlung 27293 Familienspiele 2022 D - Spielesammlung für die ganze Familie Spiel für Kinder und Erwachsene ab 4 Jahren für 2-10 Spieler
- Price
- €25.36
- Rating
- 4.8/5
- Reviews
- 343
- Age
- 4y ago
Newest
by launch date
EUROtops Spielbrett-Set aus Holz 8 Klassische Gesellschaftsspiele in Holzkiste Schach Dame Backgammon Domino Mikado Kartenspiel
- Price
- €14.84
- Rating
- 3.5/5
- Reviews
- 15
- Age
- 4mo ago

Engelhart - 350270-BW - Nine Men Morris - Mühlespiel aus Holz - Ökologisches Gesellschaftsspiel - 2 Spieler - 3 cm x 13 8 cm x 13 8 cm
- Price
- €13.28
- Rating
- 4.6/5
- Reviews
- 69
- Age
- 1y ago

small Foot Spielesammlung 7 Klassiker aus Holz Gesellschaftsspiele für die ganze Familie für Kinder ab 6 Jahren 12322
- Price
- €18.84
- Rating
- 4.5/5
- Reviews
- 362
- Age
- 3y ago

Ravensburger Spielesammlung 27293 Familienspiele 2022 D - Spielesammlung für die ganze Familie Spiel für Kinder und Erwachsene ab 4 Jahren für 2-10 Spieler
- Price
- €25.36
- Rating
- 4.8/5
- Reviews
- 343
- Age
- 4y ago

Ravensburger 27295 - Spiele Magazin Spielesammlung mit vielen Möglichkeiten für 2-4 Spieler Gesellschaftsspiel ab 6 Jahren die besten Familienspiele
- Price
- €15.78
- Rating
- 4.6/5
- Reviews
- 210
- Age
- 4y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 67% of clicks. Leaders hold, but buyers still shop past them.
Brands
7 rising
Sellers
140
Est. top-5 brand share
98%
Top 20: 100%
Est. top-5 click share
67%
Top 20: 100%
Open market
2%
- Schmidt64%
- Ravensburger17%
- EUROtops7%
- Small Foot4%
- noris3%
- Idena3%
- Open — no brand owns it (1 brand, 2%)
Demand
Mühle Spiel search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov, Dec · busiest ÷ quietest = 4.9×
Search terms
Top Mühle Spiel search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- spielesammlung256K/yr
- spielesammlung klassiker131K/yr
- mühle spiel44K/yr
- spielesammlung kinder53K/yr
- spielesammlung erwachsene10K/yr
- spielesammlungen10K/yr
- spiele sammlungen klassiker6K/yr
- spielesammlung ab 4 jahre9K/yr
- spielebox7K/yr
- schmidt spielesammlung9K/yr
Reviews and returns
What reviews say buyers love and hate about Mühle Spiel
We read the reviews and the return reasons for every product selling here.
“Qualität nicht die Beste”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mühle Spiel questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data








