Is mtg sleeves profitable to sell on Amazon Germany?

The niche generates €225K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).

How competitive is the mtg sleeves niche?

7 brands and 94 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.

What do buyers complain about in mtg sleeves?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Griff. The return rate is 0.4%.

When does demand for mtg sleeves peak?

Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.

What does it cost to enter the mtg sleeves niche?

Listings span €4.89–€25.09; the average listing price is €11.32 (sweet spot $15–$100). The average incumbent carries 7,044 reviews — the moat a new listing must climb.

mtg sleeves

Skip it

Brand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good5.3%

search→purchase rate — share of searches ending in a sale

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Price range

Good€4.89–€25.09

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay€11.32

avg listing price — sweet spot $15–$100

Market size

Okay€225K

€225K/yr · 377K searches

Review moat

Bad7,044.35

avg incumbent reviews — the moat a new listing must climb

Growth

Bad-6.8%

90-day search growth — must beat 0% to launch

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Brand share

Bad96%

top-5 brand share — brand-locked demand

According to Flapen's Amazon Germany niche tracking, mtg sleeves is a €225K/yr Amazon Germany market (377K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mtg sleeves market data

Units sold / yr: 20K–25K; avg 250–500/product
Revenue / yr: €226K–€283K; units × avg price
Conversion rate: 5.3%
Avg BSR: #42
Page quality: 0%
Prime: 100%
Sponsored: 58%
Out of stock: 3.4%
Avg brand age: 33 months
Avg seller age: 189 days

Competition & brand share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

Brands

7 falling

Sellers

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

Dragon Shield74%
Mlikero9%
UAONO5%
Flying Pottery5%
Homthy4%
Ultra Pro3%
Open — no brand owns it (1 brand, 1%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -6.8% search growth over the last 90 days.

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Open Trend

Top mtg sleeves search terms

mtg sleeves70K/yr +3.7%1.8% conv.
dragon shield sleeves 10088K/yr -14.0%5.8% conv.
dragon shield39K/yr -1.4%3.6% conv.
dragon shield sleeves33K/yr -6.7%3.9% conv.
magic the gathering sleeves19K/yr -17.7%3.5% conv.
dragonshield19K/yr -2.3%3.7% conv.
mtg hüllen12K/yr -0.8%2.3% conv.
mtg card sleeves12K/yr -5.8%1.8% conv.
magic sleeves10K/yr +1.2%3.5% conv.
magic kartenhüllen10K/yr +4.2%2.5% conv.

All search terms

Top mtg sleeves products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Blood Red - Matte

Dragon Shield€9.404.7★24,693 rev

Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Soul

Dragon Shield€11.044.8★3,637 rev

Dragon Shield | Standardgröße Kartenhüllen Matt | 100 Stück Glatte & Robuste Premium TCG Sleeves | Kompatibel mit Pokémon Flesh & Blood One Piece & Magic: The Gathering | Black

Dragon Shield€10.064.8★3,086 rev

Dragon Shield | Standard Size Card Matte Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves | Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Jet Matte

Dragon Shield€10.104.7★24,693 rev

Mlikero 500 Stück Kartenhüllen 5 Farben Karten Hüllen Sleeves Sammelkarten Hüllen Perfekte passend für MTG Sammelkarten Sportkarten 66 x 91 mm

Mlikero€14.384.6★1,153 rev

Newest

by launch date

MTG Kartenhüllen - Death 100er-Pack Standardgröße Ultraklar Vorderseite und matte Rückseite Reißfeste transparente Kartenhüllen Matte Kunsthülle für MTG

UAONO€16.39283 rev

6mo ago

600 ct matte Sammelkartenhüllen Kartenhalter Standardgröße weicher Kunststoff Penny-Hüllen für MTG TCG Spielkarten Sportkarten (6 Farben)

Homthy€13.0957 rev

10mo ago

Printing Card Sleeves 100pcs Standard Card Sleeves for MTG Matte Art Texture Upgraded Tear-Resistant Protect Your Trading Collectible Cards (Green Tree)

UAONO€16.03251 rev

10mo ago

Flying Pottery 300 Stück Kartenhüllen sleeves 66 x 91mm Standardgröße Sammelkarten Karten Hüllen für Trading Cards Pokemon Münzen MTG Sportkarten (Schwarz)

Flying Pottery€7.37111 rev

1y ago

Dragon Shield | Matte Dual Standard Size Card Sleeves | 100 CT - Smooth & Tough Premium TCG Sleeves - Compatible with Pokemon Flesh & Blood One Piece & Magic the Gathering | Red/Gold

Dragon Shield€11.214,154 rev

1y ago

What buyers say about mtg sleeves

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt30%

“Beste Qualität”

Gesamtgröße16%

“Passt”

Preis-Leistungs-Verhältnis12%

“Sehr gute Budget Sleeves”

beworben Vs Tatsächliches Produkt8%

“Hält, was es verspricht”

Farbe5%

“Knallige Farbe”

Design insgesamt3%

“Design:”

Fall/Aufprallschutz3%

“Optimaler Schutz für die meisten Karten”

Griff2%

“die Hüllen haben einen guten Grip”

Stärke2%

“solide”

Haltbarkeit2%

“Die Hüllen wirken relativ reißfest und robust, vor allem im Vergleich zu sehr günstigen Sleeves, die nach kurzer Zeit schon knicken oder aufgehen”

What buyers complain about

Qualität insgesamt13%

“Hier wäre bei der Qualitätskontrolle des Herstellers Luft nach oben”

Gesamtgröße12%

“Für Riftbound viel zu groß, kein”

Griff11%

“Extrem rutschig”

Haftung/Klebrigkeit6%

“Am Anfang sind sie noch etwas sticky”

Preis-Leistungs-Verhältnis5%

“Etwas höher Preis”

Benutzerfreundlichkeit3%

“minimal schwierig zu mischen.”

Haltbarkeit3%

“Dragonshield hat mit die besten Sleeves allerdings gehen manche schnell kaputt”

Defekt Material/Teile3%

“Teilweise nicht in Ordnung”

Hartes Gefühl3%

“Leider zu weich”

Falten3%

“Die Sleeves sind bereits sehr wellig und zerknittert”

Top return reasons

Gesamtgröße53%

Dünn9%

Farbe9%

Qualität insgesamt8%

beworben Vs Tatsächliches Produkt2%

Griff2%

Defekt Material/Teile2%

Preis-Leistungs-Verhältnis2%

Funktionalität insgesamt2%

Falten2%

Common questions

Is mtg sleeves profitable to sell on Amazon Germany?: The niche generates €225K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -6.8%. Flapen's verdict: Skip it (44/100).
How competitive is the mtg sleeves niche?: 7 brands and 94 sellers compete. The top 5 products take 48% of clicks and top 5 brands hold 96% of demand.
What do buyers complain about in mtg sleeves?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Griff. The return rate is 0.4%.
When does demand for mtg sleeves peak?: Demand peaks in Jan–Nov–Dec; the busiest month runs 1.9× the quietest.
What does it cost to enter the mtg sleeves niche?: Listings span €4.89–€25.09; the average listing price is €11.32 (sweet spot $15–$100). The average incumbent carries 7,044 reviews — the moat a new listing must climb.