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Mtg Sleeves

brand-locked demand (top 5 brands take 96% of clicks) — Mtg Sleeves doesn't clear our bar today.

Flapen Score

44
Skip it

Top 46% of 2,084 Spielzeug niches · +1 vs the category median of 43

Market size 43Growth 22Conversion 61Competition 61Returns 98Price range 50Avg price 44Brand share 11Review moat 23Quality gap 20
This niche Category average · 2,084 niches

Is Mtg Sleeves profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mtg Sleeves is a €225K/yr Amazon Germany market (377K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 44/100.

Mtg Sleeves: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -6.8% over the last 90 days and 5.3% of searches end in a purchase.

€225K

revenue / yr

Units sold / yr25K
Search volume / yr-6.8%377K
Conversion rate5.3%
Avg price€11.32

Who owns the niche?

The top 5 brands hold 96% of demand, so 4% of the market is open.

4%

open market share

Brands · sellers7 · 94
Top-5 product click share48%
Open market4%
Avg brand age33 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.7★ — the gap to enter on.

0/100

page quality · 26 products

Sponsored placement58%
New entrants (1y)3· 0 succeeded
Avg rating4.7★
Avg reviews7,044

Top Mtg Sleeves products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€22K€45K€67K€90K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

7 falling

Sellers

94

Top-5 brand share

96%

Top 20: 100%

Top-5 click share

48%

Top 20: 91%

Open market

1%

  • Dragon Shield74%
  • Mlikero9%
  • UAONO5%
  • Flying Pottery5%
  • Homthy4%
  • Ultra Pro3%
  • Open — no brand owns it (1 brand, 1%)

Mtg Sleeves demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume377KCVR5.3%Products26Brands7Top 5 Brands96%OOS Rate3.4%Rating4.7★Reviews7,044Avg BSR#42
10K6KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 1.9×

Top Mtg Sleeves search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mtg sleeves70K/yr
  • dragon shield sleeves 10088K/yr
  • dragon shield39K/yr
  • dragon shield sleeves33K/yr
  • magic the gathering sleeves19K/yr
  • dragonshield19K/yr
  • mtg hüllen12K/yr
  • mtg card sleeves12K/yr
  • magic sleeves10K/yr
  • magic kartenhüllen10K/yr

What reviews say buyers love and hate about Mtg Sleeves

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Qualität insgesamt30%

Beste Qualität

Gesamtgröße16%

Passt

Preis-Leistungs-Verhältnis12%

Sehr gute Budget Sleeves

beworben Vs Tatsächliches Produkt8%

Hält, was es verspricht

Farbe5%

Knallige Farbe

What buyers complain about

62% of reviews
Qualität insgesamt13%

Hier wäre bei der Qualitätskontrolle des Herstellers Luft nach oben

Gesamtgröße12%

Für Riftbound viel zu groß, kein

Griff11%

Extrem rutschig

Haftung/Klebrigkeit6%

Am Anfang sind sie noch etwas sticky

Preis-Leistungs-Verhältnis5%

Etwas höher Preis

Mtg Sleeves return rate & reasons

Why buyers send it back, as a share of all return requests.

0.4%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Dünn
9%
3Farbe
9%
4Qualität insgesamt
8%
5beworben Vs Tatsächliches Produkt
2%

Common Mtg Sleeves questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Sleeves 44/100 on Amazon Germany — Skip it. The niche generates €225K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -6.8% over the last 90 days.
Search demand for Mtg Sleeves on Amazon Germany peaks in Jan–Nov–Dec, where the busiest month runs 1.9× the quietest.