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Mtg Playmat

Mtg Playmat shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43

Market size 14Growth 22Conversion 25Competition 86Returns 97Price range 54Avg price 80Brand share 54Review moat 94Quality gap 23
This niche Category average · 2,084 niches

Is Mtg Playmat profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mtg Playmat is a €58K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Mtg Playmat: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.3% over the last 90 days and 2.0% of searches end in a purchase.

€58K

revenue / yr

Units sold / yr3K
Search volume / yr-5.3%167K
Conversion rate2.0%
Avg price€17.19

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers14 · 73
Top-5 product click share29%
Open market27%
Avg brand age34 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement89%
New entrants (1y)18· 0 succeeded
Avg rating4.6★
Avg reviews119

Top Mtg Playmat products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

73

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

29%

Top 20: 69%

Open market

21%

  • Ultimate Guard26%
  • MPLR BOARD GAME16%
  • MilkPlaymat15%
  • AIRCBC10%
  • ymyukop6%
  • MPLRC PLAYMAT6%

Mtg Playmat demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume167KCVR2.0%Products54Brands14Top 5 Brands73%OOS Rate7.9%Rating4.6★Reviews119Avg BSR#105
5K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Top Mtg Playmat search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mtg playmat53K/yr
  • mtg spielmatte20K/yr
  • playmat mtg17K/yr
  • magic playmat11K/yr
  • magic the gathering playmat11K/yr
  • magic spielmatte12K/yr
  • magic the gathering spielmatte10K/yr
  • mtg matte7K/yr
  • tcg playmat7K/yr
  • ultimate guard playmat6K/yr

What reviews say buyers love and hate about Mtg Playmat

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Qualität insgesamt35%

Super Qualität für kleines Geld

Design insgesamt8%

Gutes Design, selbst bei kleineren Fotos ist das Ergebnis gut bis sehr gut

Weiches Gefühl6%

Gut verarbeitet, weich und gute haptik

Preis-Leistungs-Verhältnis6%

Preisleistung passt

Farbe5%

die Farben kommen richtig gut zur Geltung

What buyers complain about

85% of reviews
Qualität insgesamt21%

Mindere Qualität

Gesamtgröße18%

Kleiner als gedacht

Preis-Leistungs-Verhältnis9%

Auch als offizielles Lizenzprodukt ein wenig teuer

beworben Vs Tatsächliches Produkt9%

Die Produktabbildungen sind diesbezüglich irreführend

Geruch8%

Einziger Nachteil, stinkt halt wie Sau,

Mtg Playmat return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Druckqualität
24%
2beworben Vs Tatsächliches Produkt
12%
3Gesamtgröße
7%
4Materialqualität
7%
5Farbe
7%

Common Mtg Playmat questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Playmat 50/100 on Amazon Germany — Worth a look. The niche generates €58K/yr across 54 tracked products. 0 of 18 products launched in the last 360 days are still selling. Search demand moved -5.3% over the last 90 days.
Search demand for Mtg Playmat on Amazon Germany peaks in Dec, where the busiest month runs 1.6× the quietest.