Is mtg playmat profitable to sell on Amazon Germany?

The niche generates €58K/yr across 54 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -5.3%. Flapen's verdict: Worth a look (50/100).

How competitive is the mtg playmat niche?

14 brands and 73 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in mtg playmat?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Preis-Leistungs-Verhältnis. The return rate is 0.5%.

When does demand for mtg playmat peak?

Demand peaks in Dec; the busiest month runs 1.6× the quietest.

What does it cost to enter the mtg playmat niche?

Listings span €6.10–€25.31; the average listing price is €17.19 (sweet spot $15–$100). The average incumbent carries 119 reviews — the moat a new listing must climb.

mtg playmat

Worth a look

Shows low returns (0.5%), but a small market ($58K/yr) keeps it on the watch list.

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Review moat

Great118.72

avg incumbent reviews — the moat a new listing must climb

Competition

Great29%

top-5 click share — an open shelf

Avg price

Great€17.19

avg listing price — sweet spot $15–$100

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Price range

Good€6.10–€25.31

cheapest to priciest tracked listing — scored on the share inside $15–$100

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-5.3%

90-day search growth — must beat 0% to launch

Market size

Bad€58K

€58K/yr · 167K searches

According to Flapen's Amazon Germany niche tracking, mtg playmat is a €58K/yr Amazon Germany market (167K searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

mtg playmat market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: €34K–€43K; units × avg price
Conversion rate: 2.0%
Avg BSR: #105
Page quality: 0%
Prime: 93%
Sponsored: 89%
Out of stock: 7.9%
Avg brand age: 34 months
Avg seller age: 197 days

Competition & brand share

Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

29%

Top 20: 69%

Open market

21%

Ultimate Guard26%
MPLR BOARD GAME16%
MilkPlaymat15%
AIRCBC10%
ymyukop6%
MPLRC PLAYMAT6%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -5.3% search growth over the last 90 days.

Peak months: Dec · busiest ÷ quietest = 1.6×

Open Trend

Top mtg playmat search terms

mtg playmat53K/yr -0.4%1.3% conv.
mtg spielmatte20K/yr -15.7%1.3% conv.
playmat mtg17K/yr -7.1%1.2% conv.
magic playmat11K/yr +1.8%1.3% conv.
magic the gathering playmat11K/yr +9.5%1.0% conv.
magic spielmatte12K/yr -19.1%1.2% conv.
magic the gathering spielmatte10K/yr +6.0%1.1% conv.
mtg matte7K/yr -19.8%1.6% conv.
tcg playmat7K/yr +14.2%0.4% conv.
ultimate guard playmat6K/yr -7.6%1.5% conv.

All search terms

Top mtg playmat products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

MPLR BOARD GAME Brettspiel MTG Spielmatten+Kostenlose wasserdichte Bag Stitched Edges Smooth Rubber Surface MTG PlayMat with Zones(An original Black Lotus Playmat) (MTG (15))

MPLR BOARD GAME€19.684.6★365 rev

MTG Spielmatte mit Zonen 24 x 14 TCG Spielmatte mit Genähte Kanten und Glatte Gummioberfläche für Kartenspiele Anti-Rutsch Gaming SpielmatteKampfspielmatte mit Kostenlose Aufbewahrungstasche

AIRCBC€14.744.8★45 rev

MTG Spielmatte Premium XXL Gaming Matte (60x35cm) - Hochauflösendes Fantasy Design - rutschfeste Gummimatte für TCG/CCG/MTG (No Zone mtg50-4)

MilkPlaymat€19.274.4★37 rev

Ultimate Guard Spielmatte Monochrome Schwarz 61 x 35 cm

Ultimate Guard€13.204.5★800 rev

MTG Spielmatte 24 x 14 MTG TCG Spielmatte mit genähten Kanten HD Druck Spielmatte für Kartenspiele Anti-Rutsch Gaming Spielmatte mit Aufbewahrungstasche Baum Kampfspielmatte

Nkddert€14.944.5★112 rev

Newest

by launch date

Ultimate Guard Play-Mat Magic: The Gathering Secrets of Strixhaven - Cyclonic Rift

Ultimate Guard€20.7325 rev

5mo ago

Ultimate Guard Play-Mat Artist Edition #3 Dominik Mayer

Ultimate Guard€15.882 rev

8mo ago

Ultimate Guard Play-Mat Magic: The Gathering Lorwyn Eclipsed - Dawnhand Eulogist

Ultimate Guard€19.5511 rev

8mo ago

MTG Playmat 24x14 Inches Non-Slip Dragon Design Stitched Edges Smooth Surface Rubber Base TCG Game Mat Includes Storage Bags (The Ancient Great War)

ymyukop€17.183 rev

9mo ago

Custom Playmat 60 x 35CM rutschfeste mit Matte Tasche MTG Playmat kompatibel mit TCG YGO DTCG PTCG OPCG druckbarer Spielzone & optionale nähte Kante

MPLRC PLAYMAT€15.4664 rev

11mo ago

What buyers say about mtg playmat

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt35%

“Super Qualität für kleines Geld”

Design insgesamt8%

“Gutes Design, selbst bei kleineren Fotos ist das Ergebnis gut bis sehr gut”

Weiches Gefühl6%

“Gut verarbeitet, weich und gute haptik”

Preis-Leistungs-Verhältnis6%

“Preisleistung passt”

Farbe5%

“die Farben kommen richtig gut zur Geltung”

Grafik/Druck5%

“Material und Druckqualität sind super”

Haltbarkeit5%

“Auch nach mehreren Spielabenden sieht sie noch aus wie neu”

Benutzerfreundlichkeit4%

“Super verwendbar auch für laptop”

beworben Vs Tatsächliches Produkt4%

“Erwartungen übertroffen”

Griff2%

“auf der Unterseite super rutschfest Dank Gummierung.”

What buyers complain about

Qualität insgesamt21%

“Mindere Qualität”

Gesamtgröße18%

“Kleiner als gedacht”

Preis-Leistungs-Verhältnis9%

“Auch als offizielles Lizenzprodukt ein wenig teuer”

beworben Vs Tatsächliches Produkt9%

“Die Produktabbildungen sind diesbezüglich irreführend”

Geruch8%

“Einziger Nachteil, stinkt halt wie Sau,”

Nähen/Finish/Polieren5%

“Gelöste Naht”

Defekt Material/Teile5%

“Scheint ein Produktionsfehler zu sein”

Dicke5%

“Ich finde, dass die Matte recht dünn ist”

Farbe3%

“Farben komplett verblasst”

Druckqualität3%

“Extrem schlechter Print”

Top return reasons

Druckqualität24%

beworben Vs Tatsächliches Produkt12%

Gesamtgröße7%

Materialqualität7%

Farbe7%

Design insgesamt7%

Qualität insgesamt5%

Geruch5%