Mtg Playmat
MaybeAn estimated 0.5% of orders come back. But shoppers spend an estimated $58K a year here, so Mtg Playmat is a Maybe.
- Flapen Score
- 50 / 100Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 4350
- Market size
- €58K/yr167K searches / yr
- 90-day growth
- -5.3%search demand this quarter
- Competition
- 29%top-5 click share · 14 brands · 73 sellers
Flapen Score
Mtg Playmat against its category
The dotted line is the Spielzeug average. Past it, Mtg Playmat is stronger. Inside it, weaker.
Market
The Mtg Playmat market on Amazon at a glance
Shoppers on Amazon Germany searched for Mtg Playmat 167K times last year and spent an estimated €58K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.
- Searches, last 12 months
- 167K
- Growth, 90 days vs prior 90
- -5.3%
- Conversion, latest week
- 2.0%
- Market size, estimated
- €58Ka year
- Peak month
- December1.6× the quietest month
- Top search term
- mtg playmat53K searches a year
02 · Price
A sale here is worth €17.19.
Listings sell for €17.19 on average, from €6.10 to €25.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €17.19 that is €0 to €2K a year per listing.
- Average price
- €17.19inside the $15 to $100 sweet spot
- Price range
- €6.10–€25.31
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 0.5%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #105 within Hobbys. It carries 119 reviews at 4.64 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 89%
- Prime listings
- 93%
- Out of stock, average day
- 7.9%
- Average rank
- #105in Hobbys
- Average rating
- 4.64 starsAmazon Germany average 4.37 stars
- Average reviews
- 119per listing
- Listings tracked
- 54
04 · Newcomers
0 of last year's 18 launches cleared the first-year sales bar.
18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 18
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 34 months
Products
Top Mtg Playmat products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 29% of clicks. An open shelf where new products get seen.
Brands
14 falling
Sellers
73
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
29%
Top 20: 69%
Open market
21%
- Brand 126%
- Brand 216%
- Brand 315%
- Brand 410%
- Brand 56%
- Brand 66%
Demand
Mtg Playmat search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Dec · busiest ÷ quietest = 1.6×
Search terms
Top Mtg Playmat search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mtg playmat53K/yr
- mtg spielmatte20K/yr
- playmat mtg17K/yr
- magic playmat11K/yr
- magic the gathering playmat11K/yr
- magic spielmatte12K/yr
- magic the gathering spielmatte10K/yr
- mtg matte7K/yr
- tcg playmat7K/yr
- ultimate guard playmat6K/yr
Reviews and returns
What reviews say buyers love and hate about Mtg Playmat
We read the reviews and the return reasons for every product selling here.
“Mindere Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mtg Playmat questions
Answered from the same tracked data.








