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Mtg Playmat

Maybe

An estimated 0.5% of orders come back. But shoppers spend an estimated $58K a year here, so Mtg Playmat is a Maybe.

Flapen Score
50
50 / 100
Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43
Market size
€58K/yr167K searches / yr
90-day growth
-5.3%search demand this quarter
Competition
29%top-5 click share · 14 brands · 73 sellers

Flapen Score

Mtg Playmat against its category

The dotted line is the Spielzeug average. Past it, Mtg Playmat is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Playmat market on Amazon at a glance

Shoppers on Amazon Germany searched for Mtg Playmat 167K times last year and spent an estimated €58K. The top 5 brands take 73% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 167K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €58K a year.

Searches, last 12 months
167K
Growth, 90 days vs prior 90
-5.3%
Conversion, latest week
2.0%
Market size, estimated
€58Ka year
Peak month
December1.6× the quietest month
Top search term
mtg playmat53K searches a year

02 · Price

A sale here is worth €17.19.

Listings sell for €17.19 on average, from €6.10 to €25.31. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €17.19 that is €0 to €2K a year per listing.

Average price
€17.19inside the $15 to $100 sweet spot
Price range
€6.10–€25.31
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #105 within Hobbys. It carries 119 reviews at 4.64 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
93%
Out of stock, average day
7.9%
Average rank
#105in Hobbys
Average rating
4.64 starsAmazon Germany average 4.37 stars
Average reviews
119per listing
Listings tracked
54

04 · Newcomers

0 of last year's 18 launches cleared the first-year sales bar.

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Mtg Playmat products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 17, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 29% of clicks, no more. An open shelf where new products get seen.

€0€2K€3K€5K€7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

73

Est. top-5 brand share

73%

Top 20: 100%

Est. top-5 click share

29%

Top 20: 69%

Open market

21%

  • Ultimate Guard26%
  • MPLR BOARD GAME16%
  • MilkPlaymat15%
  • AIRCBC10%
  • ymyukop6%
  • MPLRC PLAYMAT6%

Demand

Mtg Playmat search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Mtg Playmat search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • mtg playmat53K/yr
  • mtg spielmatte20K/yr
  • playmat mtg17K/yr
  • magic playmat11K/yr
  • magic the gathering playmat11K/yr
  • magic spielmatte12K/yr
  • magic the gathering spielmatte10K/yr
  • mtg matte7K/yr
  • tcg playmat7K/yr
  • ultimate guard playmat6K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Playmat

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Qualität insgesamt”
21%of negative reviews mention “Qualität insgesamt”
0.5%of orders come back
“Mindere Qualität”
A buyer, on “Qualität insgesamt”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Mtg Playmat questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data