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Mtg Avatar

brand-locked demand (top 5 brands take 100% of clicks) — Mtg Avatar doesn't clear our bar today.

Flapen Score

43
Skip it

Ranks 1,038 of 2,084 Spielzeug niches · on the category median

Market size 55Growth 8Conversion 47Competition 39Returns 70Price range 24Avg price 83Brand share 0Review moat 89Quality gap 60
This niche Category average · 2,084 niches

Is Mtg Avatar profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mtg Avatar is a €388K/yr Amazon Germany market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.

Mtg Avatar: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.1% over the last 90 days and 3.8% of searches end in a purchase.

€388K

revenue / yr

Units sold / yr5K
Search volume / yr-33.1%133K
Conversion rate3.8%
Avg price€77.54

Who owns the niche?

The top 5 brands hold 100% of demand, so 0% of the market is open.

0%

open market share

Brands · sellers1 · 76
Top-5 product click share62%
Open market0%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 13 products

Sponsored placement54%
New entrants (1y)13· 11 succeeded
Avg rating4.4★
Avg reviews223

Top Mtg Avatar products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.

€0€19K€39K€58K€78K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

1 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Magic: The Gathering100%
  • Open — no brand owns it (0%)

Mtg Avatar demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume133KCVR3.8%Products13Brands1Top 5 Brands100%OOS Rate6.3%Rating4.4★Reviews223Avg BSR#381
12K8KBlack Friday '25Spike '26Sep '25Oct '25Dec '25Feb '26Mar '26May '26

Top Mtg Avatar search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • magic the gathering avatar38K/yr
  • mtg avatar33K/yr
  • magic avatar22K/yr
  • avatar mtg13K/yr
  • avatar magic the gathering14K/yr
  • magic the gathering avatar the last airbender5K/yr
  • mtg avatar last airbender8K/yr

What reviews say buyers love and hate about Mtg Avatar

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Sammlungsobjekte28%

Dieses Bundle war das Highlight aller Avatar Produkte - Artworks sind Episch

Eignung Anfänger24%

Bestes Set für Anfänger

Geschenk Zweck13%

Ein Kombi wie ein Gottesgeschenk

Spaß/Unterhaltungserlebnis8%

Macht richtig viel Spaß

Gesamtgröße6%

passt

What buyers complain about

77% of reviews
Produktzustand20%

Höchstwahrscheinlich wertlose Retoure als Neuware verkauft

Gesamt anzeigen20%

Display völlig zerrissen geliefert

Qualität insgesamt20%

Keine gute Quali

Preis-Leistungs-Verhältnis10%

etwas teuer

Spaß/Unterhaltungserlebnis7%

kann ich mir aber vorstellen, dass ihr damit nicht so lange Spaß haben werdet.

Mtg Avatar return rate & reasons

Why buyers send it back, as a share of all return requests.

2.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Produktzustand
18%
2Geschenk Zweck
18%
3beworben Vs Tatsächliches Produkt
12%
4Funktionalität insgesamt
12%
5Preis-Leistungs-Verhältnis
12%

Common Mtg Avatar questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mtg Avatar 43/100 on Amazon Germany — Skip it. The niche generates €388K/yr across 13 tracked products. 11 of 13 products launched in the last 360 days are still selling. Search demand moved -33.1% over the last 90 days.
Mtg Avatar buyers on Amazon Germany complain most about Produktzustand, Gesamt anzeigen, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 2.2%.