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Mtg Avatar

Fail

The top 5 brands take 100% of clicks, so Mtg Avatar is a Fail.

Flapen Score
43
43 / 100
Ranks 1,038 of 2,084 Spielzeug niches · on the category median
Market size
€388K/yr133K searches / yr
90-day growth
-33.1%search demand this quarter
Competition
62%top-5 click share · 1 brands · 76 sellers

Flapen Score

Mtg Avatar against its category

The dotted line is the Spielzeug average. Past it, Mtg Avatar is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mtg Avatar market on Amazon at a glance

Shoppers on Amazon Germany searched for Mtg Avatar 133K times last year and spent an estimated €388K. One brand takes every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 133K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved -33.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €388K a year.

Searches, last 12 months
133K
Growth, 90 days vs prior 90
-33.1%
Conversion, latest week
3.8%
Market size, estimated
€388Ka year
Top search term
magic the gathering avatar38K searches a year

02 · Price

A sale here is worth €77.54.

Listings sell for €77.54 on average, from €7.63 to €356.43. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At €77.54 that is €8K to €19K a year per listing.

Average price
€77.54inside the $15 to $100 sweet spot
Price range
€7.63–€356.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
€8K–€19K
Returns
2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

54% of listings pay for placement with sponsored ads. 85% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #381 within Hobbys. It carries 223 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
54%
Prime listings
85%
Out of stock, average day
6.3%
Average rank
#381in Hobbys
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
223per listing
Listings tracked
13

04 · Newcomers

11 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 11 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 22 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
11Amazon's first-year sales bar
Average brand age
22 months

Products

Top Mtg Avatar products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

1 falling

Sellers

76

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

0%

  • Brand 1100%
  • Open — no brand owns it (0%)

Demand

Mtg Avatar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KBlack Friday '25Spike '26SepOctNovDecJanFebMarAprMayJun

Peak months: Nov, Dec · busiest ÷ quietest = 12.5× · 11 of 12 months tracked

Search terms

Top Mtg Avatar search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • magic the gathering avatar38K/yr
  • mtg avatar33K/yr
  • magic avatar22K/yr
  • avatar mtg13K/yr
  • avatar magic the gathering14K/yr
  • magic the gathering avatar the last airbender5K/yr
  • mtg avatar last airbender8K/yr

Reviews and returns

What reviews say buyers love and hate about Mtg Avatar

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Sammlungsobjekte”
20%of negative reviews mention “Produktzustand”
2.2%of orders come back
“Höchstwahrscheinlich wertlose Retoure als Neuware verkauft”
A buyer, on “Produktzustand”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Mtg Avatar questions

Answered from the same tracked data.