mtg avatar
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Review moat
Great223.46avg incumbent reviews — the moat a new listing must climb
Avg price
Great€77.54avg listing price — sweet spot $15–$100
Returns
Good2.2%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good€388K€388K/yr · 133K searches
Conversion
Okay3.8%search→purchase rate — share of searches ending in a sale
Competition
Okay62%top-5 click share — leaders hold, buyers still browse
Price range
Bad€7.63–€356.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-33.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon Germany niche tracking, mtg avatar is a €388K/yr Amazon Germany market (133K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 43/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mtg avatar market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- €310K–€388K
- units × avg price
- Conversion rate
- 3.8%
- Avg BSR
- #381
- Page quality
- 0%
- Prime
- 85%
- Sponsored
- 54%
- Out of stock
- 6.3%
- Avg brand age
- 22 months
- Avg seller age
- 206 days
Competition & brand share
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.Brands
1 falling
Sellers
76
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
62%
Top 20: 100%
Open market
0%
- Magic: The Gathering100%
- Open — no brand owns it (0%)
Demand
Weekly Amazon search volume, last 45 weeks — -33.1% search growth over the last 90 days.Top mtg avatar search terms
- magic the gathering avatar38K/yr
- mtg avatar33K/yr
- magic avatar22K/yr
- avatar mtg13K/yr
- avatar magic the gathering14K/yr
- magic the gathering avatar the last airbender5K/yr
- mtg avatar last airbender8K/yr
Top mtg avatar products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 13 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Magic: The Gathering | Avatar Der Herr der Elemente Einsteigerbox | Kartenspiel für 2 Personen ab 13 (Deutsche Version)
Magic: The Gathering€26.674.8★75 rev
Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)
Magic: The Gathering€29.103.9★66 rev
Magic: The Gathering | Avatar Der Herr der Elemente Play-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)
Magic: The Gathering€151.554.1★35 rev
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)
Magic: The Gathering€27.044.6★743 rev
Magic: The Gathering | Avatar Der Herr der Elemente Bundle | Sammelkartenspiel ab 13 (Englische Version)
Magic: The Gathering€60.974.7★542 rev
Newest
by launch dateMagic: The Gathering | Avatar Der Herr der Elemente Einsteigerbox | Kartenspiel für 2 Personen ab 13 (Deutsche Version)
Magic: The Gathering€26.6775 rev
Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)
Magic: The Gathering€29.1066 rev
Magic: The Gathering | Avatar Der Herr der Elemente Play-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)
Magic: The Gathering€151.5535 rev
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)
Magic: The Gathering€27.04743 rev
Magic: The Gathering | Avatar Der Herr der Elemente Bundle | Sammelkartenspiel ab 13 (Englische Version)
Magic: The Gathering€60.97542 rev
Trending
90-day click momentum
Magic: The Gathering | Avatar Der Herr der Elemente Sammler-Booster-Display | Sammelkartenspiel ab 13 (Englische Version)
Magic: The Gathering€356.433.5★
Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox Tea Time at the Jasmine Dragon (Englische Version)
Magic: The Gathering€35.034.2★
Magic: The Gathering | Avatar Der Herr der Elemente Szenenbox The Black Sun Invasion (Englische Version)
Magic: The Gathering€29.103.9★
Magic: The Gathering | Avatar: The Last Airbender Beginner Box | Kartenspiel für 2 Personen ab 13 (Englische Version)
Magic: The Gathering€27.044.6★
Magic: The Gathering | Avatar Der Herr der Elemente Jumpstart-Booster | Kartenspiel für 2 Personen ab 13 (Englische Version)
Magic: The Gathering€11.074.6★
What buyers say about mtg avatar
What buyers praise and complain about, mined from review topics.What buyers love
“Dieses Bundle war das Highlight aller Avatar Produkte - Artworks sind Episch”
“Bestes Set für Anfänger”
“Ein Kombi wie ein Gottesgeschenk”
“Macht richtig viel Spaß”
“passt”
“Top Qualität”
“Alles wie beschrieben”
“Das Booster war gut”
“Gute Preis/Leistung (für Anfänger!!)”
“Dadurch eignet sich das Set perfekt für Einsteiger”
What buyers complain about
“Höchstwahrscheinlich wertlose Retoure als Neuware verkauft”
“Display völlig zerrissen geliefert”
“Keine gute Quali”
“etwas teuer”
“kann ich mir aber vorstellen, dass ihr damit nicht so lange Spaß haben werdet.”
Top return reasons
Common questions
- Is mtg avatar profitable to sell on Amazon Germany?
- The niche generates €388K/yr across 13 tracked products. 11 of 13 products launched in the last 360 days are still selling. 90-day search growth is -33.1%. Flapen's verdict: Skip it (43/100).
- How competitive is the mtg avatar niche?
- 1 brands and 76 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in mtg avatar?
- Top complaints mined from reviews: Produktzustand, Gesamt anzeigen, Qualität insgesamt. The return rate is 2.2%.
- What does it cost to enter the mtg avatar niche?
- Listings span €7.63–€356.43; the average listing price is €77.54 (sweet spot $15–$100). The average incumbent carries 223 reviews — the moat a new listing must climb.