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Motor

Fail

Demand is soft, at -36.6% this quarter, so Motor is a Fail.

Flapen Score
48
48 / 100
Top 29% of 2,084 Spielzeug niches · +5 vs the category median of 43
Market size
€165K/yr222K searches / yr
90-day growth
-36.6%search demand this quarter
Competition
30%top-5 click share · 22 brands · 86 sellers

Flapen Score

Motor against its category

The dotted line is the Spielzeug average. Past it, Motor is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Motor market on Amazon at a glance

Shoppers on Amazon Germany searched for Motor 222K times last year and spent an estimated €165K. The top 5 brands take 86% of clicks. Demand peaks in Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.9% of those searches ended in a purchase.

Shoppers searched for this 222K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -36.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €165K a year.

Searches, last 12 months
222K
Growth, 90 days vs prior 90
-36.6%
Conversion, latest week
0.9%
Market size, estimated
€165Ka year
Peak month
December4.6× the quietest month
Top search term
mould king motor41K searches a year

02 · Price

A sale here is worth €81.88.

Listings sell for €81.88 on average, from €8.17 to €601.09. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €81.88 that is €0 to €8K a year per listing.

Average price
€81.88inside the $15 to $100 sweet spot
Price range
€8.17–€601.09
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
1.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #1,469 within Bau- & Konstruktionsspielzeug. It carries 160 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
92%
Out of stock, average day
5.1%
Average rank
#1,469in Bau- & Konstruktionsspielzeug
Average rating
4.32 starsAmazon Germany average 4.37 stars
Average reviews
160per listing
Listings tracked
63

04 · Newcomers

3 of last year's 20 launches cleared the first-year sales bar.

20 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
20
Successful launches
3Amazon's first-year sales bar
Average brand age
27 months

Products

Top Motor products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

22 rising

Sellers

86

Top-5 brand share

86%

Top 20: 99%

Top-5 click share

30%

Top 20: 71%

Open market

12%

  • Brand 144%
  • Brand 223%
  • Brand 37%
  • Brand 46%
  • Brand 55%
  • Brand 62%
  • Open — no brand owns it (16 brands, 12%)

Demand

Motor search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.6×

Search terms

Top Motor search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mould king motor41K/yr
  • v8 motor bausatz21K/yr
  • motor bausatz39K/yr
  • klemmbausteine motor12K/yr
  • engine8K/yr
  • modell motor12K/yr
  • motor modellbausatz11K/yr
  • motor modell9K/yr
  • v8 motor9K/yr
  • v8 motor bausatz benzin31K/yr

Reviews and returns

What reviews say buyers love and hate about Motor

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
16%of negative reviews mention “Montage/Installation”
1.5%of orders come back
“Anleitung und Teile stimmen nicht überein”
A buyer, on “Montage/Installation”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Motor questions

Answered from the same tracked data.