Mölkky
MaybeSearch demand grew +318.9% this quarter. But shoppers spend an estimated $76K a year here, so Mölkky is a Maybe.
- Flapen Score
- 62 / 100Top 4% of 2,084 Spielzeug niches · +19 vs the category median of 4362
- Market size
- €76K/yr40K searches / yr
- 90-day growth
- +318.9%search demand this quarter
- Competition
- 75%top-5 click share · 9 brands · 30 sellers
Flapen Score
Mölkky against its category
The dotted line is the Spielzeug average. Past it, Mölkky is stronger. Inside it, weaker.
Market
The Mölkky market on Amazon at a glance
Shoppers on Amazon Germany searched for Mölkky 40K times last year and spent an estimated €76K. The top 5 brands take 85% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 62 out of 100, a Maybe.
01 · Demand
An estimated 7.4% of those searches ended in a purchase.
Shoppers searched for this 40K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 7.4% of those searches ended in a purchase. Searches in the last 90 days moved +318.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €76K a year.
- Searches, last 12 months
- 40K
- Growth, 90 days vs prior 90
- +318.9%
- Conversion, latest week
- 7.4%
- Market size, estimated
- €76Ka year
- Peak month
- July14.6× the quietest month
- Top search term
- mölkky29K searches a year
02 · Price
A sale here is worth €26.16.
Listings sell for €26.16 on average, from €13.16 to €77.23. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At €26.16 that is €3K to €7K a year per listing.
- Average price
- €26.16inside the $15 to $100 sweet spot
- Price range
- €13.16–€77.23
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 3K–3K
- Units per listing a year
- 100–250
- Revenue per listing a year
- €3K–€7K
- Returns
- 0.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is ads.
92% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #367 within Party & Dekoration. It carries 537 reviews at 4.30 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 92%
- Prime listings
- 83%
- Out of stock, average day
- 7.1%
- Average rank
- #367in Party & Dekoration
- Average rating
- 4.30 starsAmazon Germany average 4.37 stars
- Average reviews
- 537per listing
- Listings tracked
- 12
04 · Newcomers
2 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 2
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Mölkky products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 75% of clicks. A locked shelf that new listings rarely crack.
Brands
9 rising
Sellers
30
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
75%
Top 20: 100%
Open market
9%
- Brand 150%
- Brand 211%
- Brand 39%
- Brand 48%
- Brand 57%
- Brand 66%
- Open — no brand owns it (3 brands, 9%)
Demand
Mölkky search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 14.6×
Search terms
Top Mölkky search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- mölkky29K/yr
- mölkky spiel8K/yr
- mölki spiel holz3K/yr
Reviews and returns
What reviews say buyers love and hate about Mölkky
We read the reviews and the return reasons for every product selling here.
“Schlechte Qualität”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
17 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Mölkky questions
Answered from the same tracked data.