Skip to content

Modellbau

Modellbau shows low returns (0.3%), but soft demand (-33.8% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 17% of 2,084 Spielzeug niches · +9 vs the category median of 43

Market size 64Growth 8Conversion 14Competition 77Returns 98Price range 44Avg price 95Brand share 31Review moat 50Quality gap 58
This niche Category average · 2,084 niches

Is Modellbau profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Modellbau is a €598K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Modellbau: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -33.8% over the last 90 days and 1.1% of searches end in a purchase.

€598K

revenue / yr

Units sold / yr25K
Search volume / yr-33.8%1.8M
Conversion rate1.1%
Avg price€29.34

Who owns the niche?

The top 5 brands hold 87% of demand, so 13% of the market is open.

13%

open market share

Brands · sellers14 · 172
Top-5 product click share38%
Open market13%
Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 40 products

Sponsored placement88%
New entrants (1y)6· 6 succeeded
Avg rating4.4★
Avg reviews1,499

Top Modellbau products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

€0€60K€120K€180K€239K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

172

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

11%

  • Revell75%
  • DREAHLIFE4%
  • QLT QIAOLETONG3%
  • FUNPOLA2%
  • UHU2%
  • ZEQUK2%
  • Open — no brand owns it (8 brands, 11%)

Modellbau demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.8MCVR1.1%Products40Brands14Top 5 Brands87%OOS Rate2.4%Rating4.4★Reviews1,499Avg BSR#72
90K70KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Top Modellbau search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • modellbau445K/yr
  • revell231K/yr
  • revell modellbausatz274K/yr
  • modellbausatz142K/yr
  • modellbausatz erwachsene158K/yr
  • bausatz erwachsene145K/yr
  • bausatz78K/yr
  • modellbau kleber59K/yr
  • revell kleber45K/yr
  • revell modellbausatz auto33K/yr

What reviews say buyers love and hate about Modellbau

What buyers mention most, as a share of all reviews.

What buyers love

83% of reviews
Haftung/Klebrigkeit41%

Sekundenkleber Gel

Qualität insgesamt11%

Super Produkt

Design insgesamt8%

Design top

Preis-Leistungs-Verhältnis5%

Top Preis/ Leistung

beworben Vs Tatsächliches Produkt4%

Hält, was er verspricht

What buyers complain about

73% of reviews
Haftung/Klebrigkeit42%

selbst kleben half nichts

Montage/Installation8%

Aufbau etwas tricky

Qualität insgesamt5%

Müll

Haltbarkeit4%

Hält nicht, was es verspricht

Preis-Leistungs-Verhältnis4%

Teuer

Modellbau return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Haftung/Klebrigkeit
41%
2Defekt Material/Teile
14%
3Gesamtgröße
10%
4Auslaufsicher
6%
5Funktionalität insgesamt
4%

Common Modellbau questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Modellbau 52/100 on Amazon Germany — Worth a look. The niche generates €598K/yr across 40 tracked products. 6 of 6 products launched in the last 360 days are still selling. Search demand moved -33.8% over the last 90 days.
Search demand for Modellbau on Amazon Germany peaks in Nov–Dec, where the busiest month runs 3.7× the quietest.