Is modellbau profitable to sell on Amazon Germany?

The niche generates €598K/yr across 40 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Worth a look (52/100).

How competitive is the modellbau niche?

14 brands and 172 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 87% of demand.

What do buyers complain about in modellbau?

Top complaints mined from reviews: Haftung/Klebrigkeit, Montage/Installation, Qualität insgesamt. The return rate is 0.3%.

When does demand for modellbau peak?

Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.

What does it cost to enter the modellbau niche?

Listings span €5.15–€198.16; the average listing price is €29.34 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.

modellbau

Worth a look

Shows low returns (0.3%), but soft demand (-33.8% this quarter) keeps it on the watch list.

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Avg price

Incredible€29.34

avg listing price — sweet spot $15–$100

Competition

Great38%

top-5 click share — an open shelf

Market size

Good€598K

€598K/yr · 1.8M searches

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Good1,498.65

avg incumbent reviews — the moat a new listing must climb

Price range

Okay€5.15–€198.16

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Conversion

Bad1.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-33.8%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon Germany niche tracking, modellbau is a €598K/yr Amazon Germany market (1.8M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 17, 2026 · scored weekly · How we score niches

modellbau market data

Units sold / yr: 20K–25K; avg 100–250/product
Revenue / yr: €587K–€734K; units × avg price
Conversion rate: 1.1%
Avg BSR: #72
Page quality: 0%
Prime: 90%
Sponsored: 88%
Out of stock: 2.4%
Avg brand age: 50 months
Avg seller age: 183 days

Competition & brand share

Clicks spread well past the top 5 (38% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

172

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

38%

Top 20: 73%

Open market

11%

Revell75%
DREAHLIFE4%
QLT QIAOLETONG3%
FUNPOLA2%
UHU2%
ZEQUK2%
Open — no brand owns it (8 brands, 11%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.8% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 3.7×

Open Trend

Top modellbau search terms

modellbau445K/yr -22.1%0.1% conv.
revell231K/yr -21.3%0.2% conv.
revell modellbausatz274K/yr -43.0%0.2% conv.
modellbausatz142K/yr -14.9%0.1% conv.
modellbausatz erwachsene158K/yr -61.3%0.1% conv.
bausatz erwachsene145K/yr -38.2%0.0% conv.
bausatz78K/yr -25.9%0.0% conv.
modellbau kleber59K/yr -34.7%7.3% conv.
revell kleber45K/yr -33.3%14.5% conv.
revell modellbausatz auto33K/yr -37.6%0.2% conv.

All search terms

Top modellbau products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Revell Kleber - Contacta Professional

Revell€6.654.5★1,664 rev

Revell Work Station 39085 Modellbau-Arbeitsplatz Halterung für Pinsel 4 Einsätze für Werkzeuge & Zubehör Aussparung für Schneidematte (39056) Ordnung und Effizienz beim Modellbau

Revell€22.724.4★121 rev

Revell Modellbausatz - Vought F4U-4B Corsair - Authentischer Flugzeugbausatz mit beweglichem Propeller und detailliertem Cockpit für realistischen Modellbau

Revell€5.794.4★2,532 rev

Sekundenkleber für Kunststoffe 30gx2 Modellbau Kleber Kunststoff Kleber Ultra Stark Plastikkleber für Acryl PLA Spielzeug Auto Acryl ABS PVC Rohr DIY-Kits Vinyl

DREAHLIFE€6.224.5★516 rev

Revell Modellbau 50th Anniversary Tornado Bausatz Maßstab 1:72 310 Teile Bastelset ab 12 Jahren Detailgetreues Modell Militärflugzeug Authentische Nachbildung

Revell€16.124.6★866 rev

Newest

by launch date

Revell Brick System Iron Maiden Spitfire MK.II Aces High | Klemmbaustein Set 1:18 mit 2802 Teilen | mit Eddie Pilot Figur beweglichem Propeller & Cockpit | ab 18 Jahren

Revell€161.24174 rev

4mo ago

Book Nook Kit für Erwachsene - CRIOLPO DIY Miniatur Haus Holzpuzzle 3D Puppenhaus - Buchstütze für Bücherregal Deko mit Led Licht Kreatives Geschenk für Leser

CRIOLPO€36.12102 rev

5mo ago

Revell Modellbau Lockheed L-1049G Super Constellation

Revell€17.557 rev

6mo ago

Revell Brick System Bell Boeing V-22 Osprey | Klemmbaustein Set 1:25 mit 3730 Teilen | Militärflugzeug mit beweglichen Kipprotoren | Modell für Erwachsene ab 18 Jahren

Revell€198.16174 rev

7mo ago

Technik V8 Motor Bausatz Modell Klemmbausteine Ideas Mini V8 Eigene Modellbausatz für Erwachsene Kompatibel mit Lego Set STEM Spielzeug Geschenk für Auto Fans und Jungen ab 14 Jahren (703 Teile)

QLT QIAOLETONG€31.9247 rev

8mo ago

What buyers say about modellbau

What buyers praise and complain about, mined from review topics.

What buyers love

Haftung/Klebrigkeit41%

“Sekundenkleber Gel”

Qualität insgesamt11%

“Super Produkt”

Design insgesamt8%

“Design top”

Preis-Leistungs-Verhältnis5%

“Top Preis/ Leistung”

beworben Vs Tatsächliches Produkt4%

“Hält, was er verspricht”

Spaß/Unterhaltungserlebnis3%

“Absolut begeistert”

Montage/Installation3%

“logisch aufgebaut - wenn man solche Kits gewohnt ist, ist der Zusammenbau ein Kinderspiel.”

Gesamtgröße3%

“Passt Perfekt”

Stärke3%

“Solide Idee”

Benutzerfreundlichkeit2%

“Klebt,Gute Handhabung”

What buyers complain about

Haftung/Klebrigkeit42%

“selbst kleben half nichts”

Montage/Installation8%

“Aufbau etwas tricky”

Qualität insgesamt5%

“Müll”

Haltbarkeit4%

“Hält nicht, was es verspricht”

Preis-Leistungs-Verhältnis4%

“Teuer”

Funktionalität insgesamt3%

“nix passiert”

Defekt Material/Teile2%

“Defekte Teile”

Benutzerfreundlichkeit2%

“Nicht nutzbar”

Materialqualität2%

“Billiges Material bricht gleich auseinander”

Gesamtgröße2%

“Große Menge, kleine Leistung”

Top return reasons

Haftung/Klebrigkeit41%

Defekt Material/Teile14%

Gesamtgröße10%

Auslaufsicher6%

Funktionalität insgesamt4%

Geschenk Zweck3%

beworben Vs Tatsächliches Produkt3%

Qualität insgesamt3%

Benutzerfreundlichkeit2%

Materialqualität2%

Common questions

Is modellbau profitable to sell on Amazon Germany?: The niche generates €598K/yr across 40 tracked products. 6 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.8%. Flapen's verdict: Worth a look (52/100).
How competitive is the modellbau niche?: 14 brands and 172 sellers compete. The top 5 products take 38% of clicks and top 5 brands hold 87% of demand.
What do buyers complain about in modellbau?: Top complaints mined from reviews: Haftung/Klebrigkeit, Montage/Installation, Qualität insgesamt. The return rate is 0.3%.
When does demand for modellbau peak?: Demand peaks in Nov–Dec; the busiest month runs 3.7× the quietest.
What does it cost to enter the modellbau niche?: Listings span €5.15–€198.16; the average listing price is €29.34 (sweet spot $15–$100). The average incumbent carries 1,499 reviews — the moat a new listing must climb.

modellbau

modellbau market data

Competition & brand share

Demand & seasonality

Top modellbau search terms

Top modellbau products on Amazon

Top sellers

Newest

Trending

What buyers say about modellbau

What buyers love

What buyers complain about

Top return reasons

Common questions

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