Modellauto
weak search conversion (0.4%) — Modellauto doesn't clear our bar today.
Flapen Score
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Is Modellauto profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Modellauto is a €64K/yr Amazon Germany market (631K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.
Modellauto: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -18.4% over the last 90 days and 0.4% of searches end in a purchase.
€64K
revenue / yr
Who owns the niche?
The top 5 brands hold 91% of demand, so 9% of the market is open.
9%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 92 products
Top Modellauto products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Bburago - Porsche 911 GT2 RS - Realistisches Modellauto im Maßstab 1:24 Offizielle Porsche-Lizenz Empfohlenes Alter 3+ Jahre
- Price
- €12.42
- Rating
- 4.6/5
- Reviews
- 2,899
- Age
- 7y ago
Bburago BMW M3 (E30): Modellauto im Maßstab 1:24 Türen beweglich weiß (18-21100W)
- Price
- €13.95
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 4y ago
Bburago Ferrari F80 im Maßstab 1:18 Diecast-Modell im legendären Ferrari-Rot detailgetreue Nachbildung mit zu öffnenden Türen und Kofferraum offizielle Ferrari-Lizenz empfohlenes Alter 3+ Jahre
- Price
- €43.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 5mo ago
imtfzct 1/24 Supercar RS7 Black Warrior Modellauto Sound- und Licht-Spielzeugauto mit Pullback-Funktion Sammlermodell aus legiertem Stahl Geschenk für Kinder
- Price
- €25.30
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
Bburago Lamborghini Sian FKP 37: Modellauto im Maßstab 1:24 Türen und Kofferraum beweglich 20 cm rot (18-21099R)
- Price
- €15.86
- Rating
- 4.6/5
- Reviews
- 649
- Age
- 5y ago
Trending
90-day click momentum
Bburago BMW M3 Touring G81 weiß - Modellauto 1:24 Die-Cast Originalgetreues Sammlerauto Spielzeugauto mit beweglichen Türen ab 3+ (18-21112W)
- Price
- €15.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
Bburago Ferrari F80 im Maßstab 1:18 Diecast-Modell im legendären Ferrari-Rot detailgetreue Nachbildung mit zu öffnenden Türen und Kofferraum offizielle Ferrari-Lizenz empfohlenes Alter 3+ Jahre
- Price
- €43.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 5mo ago
imtfzct 1/36 Volkswagen Käfer (VW Beetle) Casting Auto Modell Zinklegierung Spielzeug Auto für Kinder Zurückziehen Fahrzeuge Spielzeug LKW für Kleinkinder Kinder Jungen Mädchen Geschenk
- Price
- €11.91
- Rating
- 4.7/5
- Reviews
- 151
- Age
- 2y ago
Bburago BMW M3 (E30): Modellauto im Maßstab 1:24 Türen beweglich weiß (18-21100W)
- Price
- €13.95
- Rating
- 4.6/5
- Reviews
- 248
- Age
- 4y ago
imtfzct 1/18 Rolls Royce Phantom Modellauto Leichtmetall-Druckguss Sammeltrolley Spielzeugauto klassisches zweitüriges Modellauto Logo faltbar Geschenk Silber
- Price
- €36.82
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago
Newest
by launch dateBburago Ferrari F80 im Maßstab 1:18 Diecast-Modell im legendären Ferrari-Rot detailgetreue Nachbildung mit zu öffnenden Türen und Kofferraum offizielle Ferrari-Lizenz empfohlenes Alter 3+ Jahre
- Price
- €43.14
- Rating
- 4.5/5
- Reviews
- 46
- Age
- 5mo ago
Bburago BMW M3 Touring G81 weiß - Modellauto 1:24 Die-Cast Originalgetreues Sammlerauto Spielzeugauto mit beweglichen Türen ab 3+ (18-21112W)
- Price
- €15.54
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 1y ago
imtfzct 1/24 Supercar RS7 Black Warrior Modellauto Sound- und Licht-Spielzeugauto mit Pullback-Funktion Sammlermodell aus legiertem Stahl Geschenk für Kinder
- Price
- €25.30
- Rating
- 4.2/5
- Reviews
- 47
- Age
- 1y ago
TGRCM-CZ 1/24 Kompatibel für M4 Modellauto Zinklegierung Pull Back Fahrzeuge Modellauto mit Sound und Licht für Sammler & Kinder ab 3 Jahren alt Geburtstagsgeschenk (Schwarz)
- Price
- €25.41
- Rating
- 4.5/5
- Reviews
- 97
- Age
- 1y ago
imtfzct 1/18 Rolls Royce Phantom Modellauto Leichtmetall-Druckguss Sammeltrolley Spielzeugauto klassisches zweitüriges Modellauto Logo faltbar Geschenk Silber
- Price
- €36.82
- Rating
- 4.5/5
- Reviews
- 73
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.
Brands
14 falling
Sellers
240
Top-5 brand share
91%
Top 20: 100%
Top-5 click share
23%
Top 20: 53%
Open market
5%
- Bburago42%
- Maisto16%
- imtfzct14%
- Solido12%
- TGRCM-CZ8%
- TOKAXI4%
- Open — no brand owns it (8 brands, 5%)
Modellauto demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Top Modellauto search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- modellauto190K/yr
- modellauto 1 18102K/yr
- modellautos54K/yr
- modellauto 1 2446K/yr
- maisto26K/yr
- 1 18 modellauto32K/yr
- bburago26K/yr
- modellautos 1/1825K/yr
- 1:1816K/yr
- auto modell15K/yr
What reviews say buyers love and hate about Modellauto
What buyers mention most, as a share of all reviews.
What buyers love
84% of reviews“Super Qualität”
“🎨 Detailgetreues Design:”
“Sehr schön, viele Details”
“nice car, was a gift for a friend”
“Ideal für Kinder”
What buyers complain about
57% of reviews“Qualität ungenügend”
“6 Teile sind gebrochen und defekt”
“Kann man so nicht verschenken”
“Zudem wirken manche Kleinteile wie die Spiegel etwas fragil”
“massiver als in Wirklichkeit.”
Modellauto return rate & reasons
Why buyers send it back, as a share of all return requests.
1.2%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Modellauto questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
