Is modellauto profitable to sell on Amazon Germany?

The niche generates €64K/yr across 92 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (46/100).

How competitive is the modellauto niche?

14 brands and 240 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in modellauto?

Top complaints mined from reviews: Qualität insgesamt, Defekt Material/Teile, Geschenk Zweck. The return rate is 1.2%.

When does demand for modellauto peak?

Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.

What does it cost to enter the modellauto niche?

Listings span €3.78–€55.23; the average listing price is €25.45 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.

modellauto

Skip it

Weak search conversion (0.4%) — this niche doesn't clear our bar today.

Avg price

Incredible€25.45

avg listing price — sweet spot $15–$100

Competition

Great23%

top-5 click share — an open shelf

Returns

Great1.2%

return rate — above 5% kills the launch gate

Review moat

Great356.67

avg incumbent reviews — the moat a new listing must climb

Price range

Great€3.78–€55.23

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€64K

€64K/yr · 631K searches

Growth

Bad-18.4%

90-day search growth — must beat 0% to launch

Conversion

Bad0.4%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, modellauto is a €64K/yr Amazon Germany market (631K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 46/100.

Data updated Jul 16, 2026 · scored weekly · How we score niches

modellauto market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: €76K–€102K; units × avg price
Conversion rate: 0.4%
Avg BSR: #382
Page quality: 0%
Prime: 90%
Sponsored: 67%
Out of stock: 3.4%
Avg brand age: 49 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (23% combined) — an open shelf where new products get seen.

Brands

14 falling

Sellers

240

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

23%

Top 20: 53%

Open market

Bburago42%
Maisto16%
imtfzct14%
Solido12%
TGRCM-CZ8%
TOKAXI4%
Open — no brand owns it (8 brands, 5%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -18.4% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.6×

Open Trend

Top modellauto search terms

modellauto190K/yr -16.0%0.3% conv.
modellauto 1 18102K/yr -23.3%0.2% conv.
modellautos54K/yr -28.0%0.2% conv.
modellauto 1 2446K/yr -18.4%0.5% conv.
maisto26K/yr +4.8%0.2% conv.
1 18 modellauto32K/yr -19.3%0.1% conv.
bburago26K/yr -13.1%0.3% conv.
modellautos 1/1825K/yr -36.6%0.1% conv.
1:1816K/yr -17.6%0.1% conv.
auto modell15K/yr -21.0%0.3% conv.

All search terms

Top modellauto products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Bburago - Porsche 911 GT2 RS - Realistisches Modellauto im Maßstab 1:24 Offizielle Porsche-Lizenz Empfohlenes Alter 3+ Jahre

Bburago€12.424.6★2,899 rev

Bburago BMW M3 (E30): Modellauto im Maßstab 1:24 Türen beweglich weiß (18-21100W)

Bburago€13.954.6★248 rev

Bburago Ferrari F80 im Maßstab 1:18 Diecast-Modell im legendären Ferrari-Rot detailgetreue Nachbildung mit zu öffnenden Türen und Kofferraum offizielle Ferrari-Lizenz empfohlenes Alter 3+ Jahre

Bburago€43.144.5★46 rev

imtfzct 1/24 Supercar RS7 Black Warrior Modellauto Sound- und Licht-Spielzeugauto mit Pullback-Funktion Sammlermodell aus legiertem Stahl Geschenk für Kinder

imtfzct€25.304.2★47 rev

Bburago Lamborghini Sian FKP 37: Modellauto im Maßstab 1:24 Türen und Kofferraum beweglich 20 cm rot (18-21099R)

Bburago€15.864.6★649 rev

Newest

by launch date

Bburago Ferrari F80 im Maßstab 1:18 Diecast-Modell im legendären Ferrari-Rot detailgetreue Nachbildung mit zu öffnenden Türen und Kofferraum offizielle Ferrari-Lizenz empfohlenes Alter 3+ Jahre

Bburago€43.1446 rev

5mo ago

Bburago BMW M3 Touring G81 weiß - Modellauto 1:24 Die-Cast Originalgetreues Sammlerauto Spielzeugauto mit beweglichen Türen ab 3+ (18-21112W)

Bburago€15.541 rev

1y ago

imtfzct 1/24 Supercar RS7 Black Warrior Modellauto Sound- und Licht-Spielzeugauto mit Pullback-Funktion Sammlermodell aus legiertem Stahl Geschenk für Kinder

imtfzct€25.3047 rev

1y ago

TGRCM-CZ 1/24 Kompatibel für M4 Modellauto Zinklegierung Pull Back Fahrzeuge Modellauto mit Sound und Licht für Sammler & Kinder ab 3 Jahren alt Geburtstagsgeschenk (Schwarz)

TGRCM-CZ€25.4197 rev

1y ago

imtfzct 1/18 Rolls Royce Phantom Modellauto Leichtmetall-Druckguss Sammeltrolley Spielzeugauto klassisches zweitüriges Modellauto Logo faltbar Geschenk Silber

imtfzct€36.8273 rev

1y ago

What buyers say about modellauto

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt27%

“Super Qualität”

Design insgesamt20%

“🎨 Detailgetreues Design:”

Sammlungsobjekte8%

“Sehr schön, viele Details”

Geschenk Zweck6%

“nice car, was a gift for a friend”

Spaß/Unterhaltungserlebnis5%

“Ideal für Kinder”

Preis-Leistungs-Verhältnis5%

“Preis-Leistung ok”

beworben Vs Tatsächliches Produkt4%

“Produkt wie beschrieben”

Montage/Installation3%

“Mein Sohn und ich haben entspannte 6 Stunden, beste Papa-Kind Zeit, gebraucht um dieses Lego-Set zusammen zu bauen”

Farbe3%

“Die schwarze Farbgebung unterstreicht den eleganten Look”

Gesamtgröße2%

“Passt”

What buyers complain about

Qualität insgesamt10%

“Qualität ungenügend”

Defekt Material/Teile10%

“6 Teile sind gebrochen und defekt”

Geschenk Zweck7%

“Kann man so nicht verschenken”

Stärke6%

“Zudem wirken manche Kleinteile wie die Spiegel etwas fragil”

Gesamtgröße6%

“massiver als in Wirklichkeit.”

Farbe6%

“Amazon liefert falsche Farbe”

Radqualität4%

“Früher hatte ich oft das Problem, dass bei solchen Modellen nach zweimal Hinsehen schon die Reifen abfielen”

Preis-Leistungs-Verhältnis3%

“Ich finde es viel zu teuer”

Kratzfestigkeit3%

“Bereits verkratzt”

Druckqualität3%

“Nicht ein Teil ist bedruckt sehr nervig”

Top return reasons

Gesamtgröße34%

Farbe16%

Defekt Material/Teile11%

Geschenk Zweck8%

Qualität insgesamt6%

beworben Vs Tatsächliches Produkt4%

Funktionalität insgesamt3%

Radqualität3%

Produktzustand2%

Preis-Leistungs-Verhältnis2%

Common questions

Is modellauto profitable to sell on Amazon Germany?: The niche generates €64K/yr across 92 tracked products. 10 of 16 products launched in the last 360 days are still selling. 90-day search growth is -18.4%. Flapen's verdict: Skip it (46/100).
How competitive is the modellauto niche?: 14 brands and 240 sellers compete. The top 5 products take 23% of clicks and top 5 brands hold 91% of demand.
What do buyers complain about in modellauto?: Top complaints mined from reviews: Qualität insgesamt, Defekt Material/Teile, Geschenk Zweck. The return rate is 1.2%.
When does demand for modellauto peak?: Demand peaks in Nov–Dec; the busiest month runs 2.6× the quietest.
What does it cost to enter the modellauto niche?: Listings span €3.78–€55.23; the average listing price is €25.45 (sweet spot $15–$100). The average incumbent carries 357 reviews — the moat a new listing must climb.

modellauto

modellauto market data

Competition & brand share

Demand & seasonality

Top modellauto search terms

Top modellauto products on Amazon

Top sellers

Newest

Trending

What buyers say about modellauto

What buyers love

What buyers complain about

Top return reasons

Common questions

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