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Minion Kostüm

Minion Kostüm shows a thin review moat (161 avg reviews), but soft demand (-88.3% this quarter) keeps it on the watch list.

Flapen Score

55
Worth a look

Top 11% of 2,084 Spielzeug niches · +12 vs the category median of 43

Market size 51Growth 0Conversion 31Competition 62Returns 63Price range 86Avg price 80Brand share 71Review moat 92Quality gap 83
This niche Category average · 2,084 niches

Is Minion Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Minion Kostüm is a €297K/yr Amazon Germany market (725K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Jan–Feb–Mar. Verdict: Worth a look — 55/100.

Minion Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -88.3% over the last 90 days and 2.4% of searches end in a purchase.

€297K

revenue / yr

Units sold / yr30K
Search volume / yr-88.3%725K
Conversion rate2.4%
Avg price€16.82

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers21 · 43
Top-5 product click share48%
Open market37%
Avg brand age35 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement71%
New entrants (1y)5· 0 succeeded
Avg rating4.2★
Avg reviews161

Top Minion Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€15K€30K€45K€59K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 rising

Sellers

43

Top-5 brand share

63%

Top 20: 99%

Top-5 click share

48%

Top 20: 91%

Open market

33%

  • WEARXI26%
  • AIWXEEU16%
  • PUERFOCA7%
  • MXYZQDE7%
  • DiULi6%
  • Carreuty5%

Minion Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume725KCVR2.4%Products28Brands21Top 5 Brands63%OOS Rate27.9%Rating4.2★Reviews161Avg BSR#830
125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Mar · busiest ÷ quietest = 35.4×

Top Minion Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • minion kostüm162K/yr
  • minions kostüm97K/yr
  • minion kostüm erwachsene190K/yr
  • minions kostüm erwachsene60K/yr
  • minion kostüm herren11K/yr
  • minion kostüm kinder93K/yr
  • kostüm minions6K/yr
  • minion costume6K/yr
  • minions kostüm herren5K/yr
  • minion kostüm damen19K/yr

What reviews say buyers love and hate about Minion Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

91% of reviews
Qualität insgesamt24%

Super Qualität

Gesamtgröße23%

Passt

beworben Vs Tatsächliches Produkt15%

Ansonsten sieht es auf wie auf den Bildern

Preis-Leistungs-Verhältnis14%

Preis voll erfüllt

Spaß/Unterhaltungserlebnis6%

Lustiges Set

What buyers complain about

87% of reviews
Qualität insgesamt35%

Sehr günstig und auch qualitativ nicht hochwertig

Gesamtgröße18%

Für Erwachsene ist die Mütze definitiv zu klein bzw zu eng

Farbe10%

Schade finde ich aber, dass die Gelbtöne nicht ganz identisch sind

Komfort insgesamt8%

ein bisschen unbequem

Gummiqualität8%

ist das Gummi viel zu stramm.

Minion Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

2.5%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
56%
2Qualität insgesamt
15%
3Farbe
4%
4Materialqualität
3%
5Defekt Material/Teile
3%

Common Minion Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Minion Kostüm 55/100 on Amazon Germany — Worth a look. The niche generates €297K/yr across 28 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved -88.3% over the last 90 days.
Search demand for Minion Kostüm on Amazon Germany peaks in Jan–Feb–Mar, where the busiest month runs 35.4× the quietest.