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Mikado

Fail

Demand is soft, at -38.3% this quarter, so Mikado is a Fail.

Flapen Score
46
46 / 100
Top 38% of 2,084 Spielzeug niches · +3 vs the category median of 43
Market size
€129K/yr136K searches / yr
90-day growth
-38.3%search demand this quarter
Competition
79%top-5 click share · 9 brands · 59 sellers

Flapen Score

Mikado against its category

The dotted line is the Spielzeug average. Past it, Mikado is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Mikado market on Amazon at a glance

Shoppers on Amazon Germany searched for Mikado 136K times last year and spent an estimated €129K. The top 5 brands take 79% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 9.8% of those searches ended in a purchase.

Shoppers searched for this 136K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 9.8% of those searches ended in a purchase. Searches in the last 90 days moved -38.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €129K a year.

Searches, last 12 months
136K
Growth, 90 days vs prior 90
-38.3%
Conversion, latest week
9.8%
Market size, estimated
€129Ka year
Peak month
December2.7× the quietest month
Top search term
mikado spiel73K searches a year

02 · Price

A sale here is worth €9.69.

Listings sell for €9.69 on average, from €3.81 to €24.11. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 1,000 to 1,250 of them. At €9.69 that is €10K to €12K a year per listing.

Average price
€9.69under the $15 to $100 sweet spot
Price range
€3.81–€24.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
1,000–1,250
Revenue per listing a year
€10K–€12K
Returns
0.6%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 14.1% of listings are out of stock. The average listing ranks #119 within Traditionelle Spiele. It carries 745 reviews at 4.24 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
14.1%
Average rank
#119in Traditionelle Spiele
Average rating
4.24 starsAmazon Germany average 4.37 stars
Average reviews
745per listing
Listings tracked
9

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
61 months

Products

Top Mikado products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 79% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

59

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

79%

Top 20: 100%

Open market

14%

  • Brand 142%
  • Brand 212%
  • Brand 310%
  • Brand 48%
  • Brand 58%
  • Brand 67%
  • Open — no brand owns it (3 brands, 14%)

Demand

Mikado search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.7×

Search terms

Top Mikado search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • mikado spiel73K/yr
  • mikado49K/yr
  • mikado spiel kinder11K/yr
  • mikado stäbchen3K/yr

Reviews and returns

What reviews say buyers love and hate about Mikado

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Spaß/Unterhaltungserlebnis”
48%of negative reviews mention “Qualität insgesamt”
0.6%of orders come back
“Leider sehr schlechte Produktqualität”
A buyer, on “Qualität insgesamt”48% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Mikado questions

Answered from the same tracked data.