Is Micro Roller profitable to sell on Amazon Germany?

Flapen scores Micro Roller 33 out of 100 on Amazon Germany, a Fail. Shoppers spend €106K a year across 24 tracked products. Search demand grew -1.6% in the last 90 days.

How competitive is the Micro Roller niche on Amazon Germany?

2 brands and 49 sellers compete in Micro Roller on Amazon Germany. The top 5 Micro Roller products take 56% of clicks, and the top 5 brands take 100%.

What do buyers complain about in Micro Roller?

Micro Roller buyers on Amazon Germany complain most about Qualität insgesamt and Preis-Leistungs-Verhältnis. An estimated 2.2% of orders come back.

What does it cost to enter the Micro Roller niche?

Micro Roller sells for €108.01 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €76.36 to €163.99. The average product has 1,522 reviews, the count a new listing must catch up to.

Micro Roller

Fail

The top 5 brands take 100% of clicks, so Micro Roller is a Fail.

Filters High Price

Flapen Score: 33
33 / 100Ranks 1,783 of 2,084 Spielzeug niches · −10 vs the category median of 43
Market size: €106K/yr79K searches / yr
90-day growth: -1.6%search demand this quarter
Competition: 56%top-5 click share · 2 brands · 49 sellers

Flapen Score

Micro Roller against its category

The dotted line is the Spielzeug average. Past it, Micro Roller is stronger. Inside it, weaker.

33Fail

This niche Category average

See the method

Market

The Micro Roller market on Amazon at a glance

Shoppers on Amazon Germany searched for Micro Roller 79K times last year and spent an estimated €106K. All 2 brands take every click. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 79K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -1.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months: 79K
Growth, 90 days vs prior 90: -1.6%
Conversion, latest week: 1.2%
Market size, estimated: €106Ka year
Top search term: micro roller26K searches a year

02 · Price

A sale here is worth €108.01.

Listings sell for €108.01 on average, from €76.36 to €163.99. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €108.01 that is €0 to €11K a year per listing.

Average price: €108.01above the $15 to $100 sweet spot
Price range: €76.36–€163.99
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 500–750
Units per listing a year: 0–100
Revenue per listing a year: €0–€11K
Returns: 2.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

25% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #135 within Sport & Outdoor. It carries 1,522 reviews at 4.70 stars, so a new listing needs social proof before a better product.

Sponsored listings: 25%
Prime listings: 88%
Out of stock, average day: 0.0%
Average rank: #135in Sport & Outdoor
Average rating: 4.70 starsAmazon Germany average 4.37 stars
Average reviews: 1,522per listing
Listings tracked: 24

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 0
Successful launches: 0Amazon's first-year sales bar
Average brand age: 37 months

Products

Top Micro Roller products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

Brands

2 flat

Sellers

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

56%

Top 20: 96%

Open market

Brand 199%
Brand 21%
Open — no brand owns it (0%)

Search terms

Top Micro Roller search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

micro roller26K/yr +0.9%0.5% conv.
micro scooter19K/yr +8.3%0.6% conv.
micro sprite7K/yr +5.3%1.2% conv.
micro scooter kinder8K/yr -21.2%0.3% conv.
micro roller ab 6 jahre7K/yr -10.4%1.0% conv.
roller micro5K/yr -12.1%0.6% conv.
micro scooter sprite3K/yr +24.6%2.0% conv.
micro roller ab 5 jahre4K/yr -22.7%0.3% conv.

Reviews and returns

What reviews say buyers love and hate about Micro Roller

We read the reviews and the return reasons for every product selling here.

72%of positive reviews mention “Qualität insgesamt”

67%of negative reviews mention “Qualität insgesamt”

2.2%of orders come back

“Sie sollen nicht sehr gut”

A buyer, on “Qualität insgesamt”67% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

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FAQ

Common Micro Roller questions

Answered from the same tracked data.

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