mha
Worth a lookShows low returns (0.6%), but a small market ($16K/yr) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great€5.21–€78.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great€16.64avg listing price — sweet spot $15–$100
Review moat
Good543.44avg incumbent reviews — the moat a new listing must climb
Growth
Good+22.6%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Bad€16K€16K/yr · 324K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, mha is a €16K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 17, 2026 · scored weekly · How we score niches
mha market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €25K–€33K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #850
- Page quality
- 0%
- Prime
- 49%
- Sponsored
- 38%
- Out of stock
- 8.8%
- Avg brand age
- 37 months
- Avg seller age
- 172 days
Competition & brand share
Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.Brands
18 falling
Sellers
180
Top-5 brand share
80%
Top 20: 100%
Top-5 click share
31%
Top 20: 65%
Open market
16%
- Funko36%
- Xinchangda22%
- Zhongkaihua9%
- Tongyundacheng8%
- Banpresto5%
- zhedu4%
- Open — no brand owns it (12 brands, 16%)
Demand
Weekly Amazon search volume, last 30 weeks — +22.6% search growth over the last 90 days.Top mha search terms
- mha53K/yr
- my hero academia figur55K/yr
- bakugo24K/yr
- my hero academia funko pop29K/yr
- my hero academia merch25K/yr
- mha figuren20K/yr
- mha funko pop13K/yr
- funko pop my hero academia20K/yr
- bakugou figur21K/yr
- my hero academia figuren12K/yr
Top mha products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Xinchangda MHA Bakugou Katsuki Anime Figur Bakugou Katsuki Action Figur Statue PVC Anime Figur MHA Modell Sammlerstück Tischdekoration
Xinchangda€11.314.6★75 rev
Funko Pop! Keychains: My Hero Academia (MHA) - Izuku Midoriya - Deku mit Gloves - Neuartiger Schlüsselanhänger - Vinyl-Minifigur Zum Sammeln - Strumpffüller - Geschenkidee - Offizielle Handelswaren
Funko€9.844.7★242 rev
Tongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke
Tongyundacheng€15.565.0★2 rev
Funko POP! Plus: My Hero Academia - Todoroki - Sammelbare Vinylfigur - Geschenkidee - Offizielles Merchandise - Spielzeug für Kinder & Erwachsene - Modellfigur für Sammler und zur Ausstellung
Funko€14.294.7★209 rev
Tongyundacheng MHA Anime-Figuren Midoriya Izuku Actionfigur hockende Position PVC-Statue Sammlermodell MHA-Dekorationen Desktop-Ornament 11 cm
Tongyundacheng€11.264.2★10 rev
Newest
by launch dateTongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke
Tongyundacheng€15.562 rev
Xinchangda MHA Bakugou Katsuki Anime Figur Bakugou Katsuki Action Figur Statue PVC Anime Figur MHA Modell Sammlerstück Tischdekoration
Xinchangda€11.3175 rev
Zhongkaihua MHA Bakugou Katsuki Figur Bakugou Katsuki Actionfigur Sitzend Anime 7 5 cm PVC-Modell Schreibtischdekoration Ornament Geburtstagsgeschenk für Fans
Zhongkaihua€21.9244 rev
Zhongkaihua MHA Midoriya Izuku Figure Midoriya Izuku Actionfigur 11 cm PVC Sammelfigur für Zuhause Büro Weihnachtsdekoration
Zhongkaihua€14.1910 rev
MHA Anime Figur Katsuki Bakugo 10 cm (3 94 Zoll) Sammel-Action-Statue zur Ausstellung oder als Geschenk
Puruuige€7.551 rev
Trending
90-day click momentumTongyundacheng Bakugou Katsuki Figur Anime MHA Actionfigur 19 cm PVC-Statue & Sammlermodell Desktop-Dekoration Geschenke
Tongyundacheng€15.565.0★
MHA Anime Figur Katsuki Bakugo 10 cm (3 94 Zoll) Sammel-Action-Statue zur Ausstellung oder als Geschenk
Puruuige€7.554.0★
Tongyundacheng MHA Anime-Figuren Midoriya Izuku Actionfigur hockende Position PVC-Statue Sammlermodell MHA-Dekorationen Desktop-Ornament 11 cm
Tongyundacheng€11.264.2★
Funko Pop! Animation: MHA - Izuku Midoriya - Deku - (Black Whip) - My Hero Academia - Vinyl-Sammelfigur - Geschenkidee - Offizielle Handelswaren - Spielzeug Für Kinder und Erwachsene - Anime Fans
Funko€11.034.8★
Zhongkaihua MHA Midoriya Izuku Figure Midoriya Izuku Actionfigur 11 cm PVC Sammelfigur für Zuhause Büro Weihnachtsdekoration
Zhongkaihua€14.194.6★
What buyers say about mha
What buyers praise and complain about, mined from review topics.What buyers love
“Super Qualität”
“Passt”
“als Geschenk sehr gut”
“Hat sich gelohnt”
“Wie auf dem Bild”
“Kollektion wurde erfolgreich erweitert”
“Schöne Figur mit vielen Details”
“* Qualität: Typisch Funko fühlen sie sich wertig an – festes Vinyl, kein billiges Hartplastik”
“* Standfest: Ein großer Pluspunkt gegenüber den großen Funkos: Die Minis haben oft einen besseren Schwerpunkt”
“wirklich super getroffen und sauber bemalt”
What buyers complain about
“Das Geld nicht wert”
“Artikel leider Defekt gekommen”
“Ein billiges Plastikteil mit Gussrändern”
“Cape geht einfach kaputt”
“nicht komplett gerade”
Top return reasons
Common questions
- Is mha profitable to sell on Amazon Germany?
- The niche generates €16K/yr across 55 tracked products. 1 of 23 products launched in the last 360 days are still selling. 90-day search growth is +22.6%. Flapen's verdict: Worth a look (50/100).
- How competitive is the mha niche?
- 18 brands and 180 sellers compete. The top 5 products take 31% of clicks and top 5 brands hold 80% of demand.
- What do buyers complain about in mha?
- Top complaints mined from reviews: Preis-Leistungs-Verhältnis, Defekt Material/Teile, Materialqualität. The return rate is 0.6%.
- What does it cost to enter the mha niche?
- Listings span €5.21–€78.54; the average listing price is €16.64 (sweet spot $15–$100). The average incumbent carries 543 reviews — the moat a new listing must climb.