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Mha

Mha shows low returns (0.6%), but a small market ($16K/yr) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 22% of 2,084 Spielzeug niches · +7 vs the category median of 43

Market size 4Growth 52Conversion 4Competition 84Returns 97Price range 84Avg price 79Brand share 41Review moat 74Quality gap 30
This niche Category average · 2,084 niches

Is Mha profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Mha is a €16K/yr Amazon Germany market (324K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 50/100.

Mha: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +22.6% over the last 90 days and 0.3% of searches end in a purchase.

€16K

revenue / yr

Units sold / yr2K
Search volume / yr+22.6%324K
Conversion rate0.3%
Avg price€16.64

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers18 · 180
Top-5 product click share31%
Open market20%
Avg brand age37 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement38%
New entrants (1y)23· 1 succeeded
Avg rating4.6★
Avg reviews543

Top Mha products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

€0€486€972€1K€2K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

180

Top-5 brand share

80%

Top 20: 100%

Top-5 click share

31%

Top 20: 65%

Open market

16%

  • Funko36%
  • Xinchangda22%
  • Zhongkaihua9%
  • Tongyundacheng8%
  • Banpresto5%
  • zhedu4%
  • Open — no brand owns it (12 brands, 16%)

Mha demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume324KCVR0.3%Products55Brands18Top 5 Brands80%OOS Rate8.8%Rating4.6★Reviews543Avg BSR#850
10K6KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Mha search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • mha53K/yr
  • my hero academia figur55K/yr
  • bakugo24K/yr
  • my hero academia funko pop29K/yr
  • my hero academia merch25K/yr
  • mha figuren20K/yr
  • mha funko pop13K/yr
  • funko pop my hero academia20K/yr
  • bakugou figur21K/yr
  • my hero academia figuren12K/yr

What reviews say buyers love and hate about Mha

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Qualität insgesamt45%

Super Qualität

Gesamtgröße9%

Passt

Geschenk Zweck9%

als Geschenk sehr gut

Preis-Leistungs-Verhältnis8%

Hat sich gelohnt

beworben Vs Tatsächliches Produkt8%

Wie auf dem Bild

What buyers complain about

62% of reviews
Preis-Leistungs-Verhältnis29%

Das Geld nicht wert

Defekt Material/Teile14%

Artikel leider Defekt gekommen

Materialqualität7%

Ein billiges Plastikteil mit Gussrändern

Haltbarkeit7%

Cape geht einfach kaputt

Form/Stil5%

nicht komplett gerade

Mha return rate & reasons

Why buyers send it back, as a share of all return requests.

0.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geschenk Zweck
35%
2Defekt Material/Teile
35%
3Gesamtgröße
10%
4beworben Vs Tatsächliches Produkt
10%
5Fall/Aufprallschutz
10%

Common Mha questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Mha 50/100 on Amazon Germany — Worth a look. The niche generates €16K/yr across 55 tracked products. 1 of 23 products launched in the last 360 days are still selling. Search demand moved +22.6% over the last 90 days.
Mha buyers on Amazon Germany complain most about Preis-Leistungs-Verhältnis, Defekt Material/Teile, Materialqualität, the themes mined from the niche's reviews. Its return rate is 0.6%.